Twitch streamers are are a powerful tool for building communities and connecting with audiences on a personal level. They create content that is engaging and interactive, allowing viewers to interact with them in real-time through chat, voice, and video. They have a strong and dedicated following, which can be leveraged to promote products and services, increase brand awareness, and drive sales.

Streamers also have a significant influence on the gaming community and can help to increase the visibility of a game or a product. They are experts in their field and can give an honest and authentic review of a game or product, which can help to build trust among their audience. They can also create sponsored content and collaborations that can help to increase the reach and engagement of a social media strategy.

In addition, Twitch streamers are experts in creating and promoting content on a variety of platforms, including social media. They are able to create and share content that is tailored to their audience, which can help to increase engagement and drive conversions. They are also able to use analytics to track the success of their campaigns, which can help to identify areas for improvement and optimize strategies over time. Overall, Twitch streamers can be an incredibly valuable asset for social media strategies, providing brands with an engaged and dedicated audience, influencer marketing, and an authentic and relatable voice for their products or services.

To make our Top 10 worldwide, we have followed the statistics provided by Socialblade, a website that offers us updated results on the activity of the Twitch channel. (Data as of January 2023).

These are the most followed Twitch streamers worldwide

1. Ninja

Richard Tyler Blevins, known in the digital world as Ninja, is an American gamer who, as of August 2019, achieved the position of user with the most followers on the Twitch platform, with over 14 million followers on his profile at the time. This number has now surpassed 18 million, growing by 5.78% compared to the 2022 ranking. In addition, it is estimated that he generates $500,000 per month in earnings and donates part of his income to charitable causes.

  • Videos primarily focused on: Fortnite
  • Number of followers: 18,449,584

2. AuronPlay

Raúl Álvarez Genes, better known as AuronPlay, is the most popular Spanish streamer and YouTuber on Twitch thanks to his over 14 million followers (which represents a spectacular increase of 21.3% compared to the previous year). This is due to his content focused on video games as well as his personality and satirical, critical, and sarcastic comments. His videos have become memes on several occasions and he always tries to mix his humor with his gaming content.

  • Videos primarily focused on: varied
  • Number of followers: 14,368,119

3. Rubius

Rubén Doblas Gundersen, better known as Rubius, could be considered one of the pioneers in the streamer world, as he was one of the first to achieve fame not only nationally but worldwide. In fact, he is considered a reference in the world of gaming content creation.

Rubius achieved success by breaking the scheme of the gaming videos that were seen on YouTube, where most creators only talked about the main features of the games. His fresh and humorous content was a change of pace.

  • Videos primarily focused on: varied
  • Number of followers: 13,335,636

4. Ibai

Ibai Llanos, known simply as Ibai, is a character who has managed to open up a wide field in the world of e-sports. He currently has his own e-sports team with Gerard Pique and has interviewed important figures in sports and e-sports.

This edition has shown that his success is not something fleeting and that it grows day by day, moving from position 8 to 4 and increasing his number of followers by 29.85%.

  • Videos primarily focused on: varied
  • Number of followers: 12,221,478

5. xQc

Félix Lengyel remains in fifth place on the list, but goes from 10,005,905 followers to 11,479,408 (+14.73%). This French-Canadian streamer achieved popularity thanks to the game Overwatch. Today he no longer participates in professional tournaments and in early 2022, he drew attention with a social experiment in which users registered on Reddit painted a single pixel of the work.

  • Videos primarily focused on: Overwatch
  • Number of followers: 11,479,408

6. Tfue

Turnet Ellis Tenney, known as Tfue and of American nationality, is a professional player specialized in Fortnite Battle Royale. Although his followers have increased by 10.76%, he has dropped to sixth place, after occupying fourth in 2022.

  • Videos primarily focused on: Fortnite
  • Number of followers: 11,302,910

7. TheGrefg

TheGrefg began his life as a content creator in 2012, when he was only 15 years old, with videos focused on the game Modern Warfare 3 and now is the seventh streamer of Twitch with more followers. He managed to proclaim a Guinness Record in terms of the largest number of simultaneous viewers in a Twitch broadcast, counting 2,468,668 simultaneous viewers.

  • Videos primarily focused on: various
  • Number of followers: 10,519,154

8. Shroud

The Polish-Canadian streamer Michael Grzesiek, known by his alias Shroud offers video game content of any kind, but his tricks and plays in Minecraft, Apex Legends, Battalion 1944 and Fortnite have managed to capture the attention of the audience. He also became very popular for being very successful in Counter-Strike: Global Offensive.

  • Videos primarily focused on: various
  • Number of followers: 10,420,136

9. Juansguarnizo

Rising from position 12 to 9 thanks to the largest increase in followers of this edition (a 33.84%), we find Juan Sebastián Guarnizo, a Colombian known as Juansguarnizo on Twitch. He is a graphic designer and shares his art on this platform, but also broadcasts video game content. In the last year, he was involved in controversies due to the character he showed when responding to hate comments he received in his transmissions.

  • Videos primarily focused on: various
  • Number of followers: 9,603,015

10. Pokimane

Imane Anys or Pokimane is one of the most well-known Twitch content creators, in fact she is the most popular woman on the platform and therefore one of the most famous in the gaming community. Her more than 9 million followers are fans of League of Legends or Fortnite. In early 2022, she announced that she would take a break from social media but returned to them in August and this 2023, she moves up one position in our ranking.

  • Videos primarily focused on: various
  • Number of followers: 9,275,591


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