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Twitch streamers are are a powerful tool for building communities and connecting with audiences on a personal level. They create content that is engaging and interactive, allowing viewers to interact with them in real-time through chat, voice, and video. They have a strong and dedicated following, which can be leveraged to promote products and services, increase brand awareness, and drive sales.

To make our Top 10 worldwide, we have followed the statistics provided by Socialblade, a website that offers us updated results on the activity of the Twitch channel. (Data as of January 2024).

  1. Ninja
  2. Auronplay
  3. Ibai
  4. Rubius
  5. xQc
  6. TheGrefg
  7. Tfue
  8. JuanSGuarnizo
  9. Shroud
  10. Pokimane

1. Ninja

Richard Tyler Blevins, known in the digital world as Ninja, is an American gamer who, as of August 2019, achieved the position of user with the most followers on the Twitch platform, with over 14 million followers on his profile at the time. This number has now surpassed 19 million followers, growing by 3.03% compared to the 2023 ranking. In addition, it is said that most of his earnings are donated to charitable causes. His videos are mainly about Fortnite.

2. AuronPlay

Raúl Álvarez Genes, better known as AuronPlay, is the most popular Spanish streamer and YouTuber on Twitch thanks to his over 16 million followers (which represents an increase of 11.5% compared to the previous year). This is due to his content focused on video games as well as his personality and satirical, critical, and sarcastic comments. His videos have become memes on several occasions and he always tries to mix his humor with his gaming content.

3. Ibai

Ibai Llanos, known simply as Ibai, is someone who has managed to open up a wide field in the world of eSports. He currently has his own e-sports team and has interviewed important figures both in traditional sports and electronic sports.

This edition has shown that his success is not something fleeting and that it grows day by day, moving from position 4 to 3 and increasing his number of followers by 26.09% (nowadays he owns more than 12 million followers)

4. Rubius

Rubén Doblas Gundersen, better known as Rubius, could be considered one of the pioneers in the streamer world, as he was one of the first to achieve fame not only nationally but worldwide. In fact, he is considered a reference in the world of gaming content creation.

Rubius achieved success by breaking the scheme of the gaming videos that were seen on YouTube, where most creators only talked about the main features of the games. His fresh and humorous content was a change of pace. Now he is focused on his twitch channel, where he has more than 14,8 million followers and living his life as calm as possible.

5. xQc

Félix Lengyel remains in fifth place on the list, but he has now 11,974,877 (+4.32%). This French-Canadian streamer achieved popularity thanks to the game Overwatch. Today he no longer participates in professional tournaments and in early 2022, he drew attention with a social experiment in which users registered on Reddit painted a single pixel of the work.

It is well known both in english-speaking and spanish-speaking communities because of his “rivalry” with Rubius. They are always joking about who is a better streamer and fighting in the next Velada del Año de Ibai.

6. TheGrefg

TheGrefg began his life as a content creator in 2012, when he was only 15 years old, with videos focused on the game Modern Warfare 3 and now is the sixth streamer of Twitch with more followers (11,8 million). He managed to proclaim a Guinness Record in terms of the largest number of simultaneous viewers in a Twitch broadcast, counting 2,468,668 simultaneous viewers in 2021.

Now his videos are mainly about the battle royale game Fortnite.

7. Tfue

Turnet Ellis Tenney, known as Tfue and of American nationality, is a professional player specialized in Fortnite Battle Royale. Although he has 11,409,946 followers, he has dropped to seventh place, after occupying sixth in 2023.

8. Juansguarnizo

Rising from position 9 to 8 thanks to his increase in followers of this edition (a 16.23%), we find Juan Sebastián Guarnizo, a Colombian known as Juansguarnizo on Twitch. He is a graphic designer and shares his art on this platform, but also broadcasts video game content. In the last year, he was involved in controversies due to the attitude he showed when responding to hate comments he received in his transmissions. His channel on twitch has 11,1 million followers. 

9. Shroud

The Polish-Canadian streamer Michael Grzesiek, known by his alias Shroud offers video game content of any kind, but his tricks and plays in Minecraft, Apex Legends, Battalion 1944 and Fortnite have managed to capture the attention of the audience. He also became very popular for being very successful in Counter-Strike: Global Offensive. He has 10,7 million followers on Twitch.

10. Pokimane

Imane Anys or Pokimane is one of the most well-known Twitch content creators, in fact she is the most popular woman on the platform and therefore one of the most famous in the gaming community. Her more than 9,3 million followers are fans of League of Legends or Fortnite. In early 2022, she announced that she would take a break from social media but returned to them in August and this 2023, she remains in the tenth position.

How can a streamer help you in your business strategy

Streamers also have a significant influence on the gaming community and can help to increase the visibility of a game or a product. They are experts in their field and can give an honest and authentic review of a game or product, which can help to build trust among their audience. They can also create sponsored content and collaborations that can help to increase the reach and engagement of a social media strategy.

In addition, Twitch streamers are experts in creating and promoting content on a variety of platforms, including social media. They are able to create and share content that is tailored to their audience, which can help to increase engagement and drive conversions. They are also able to use analytics to track the success of their campaigns, which can help to identify areas for improvement and optimize strategies over time. Overall, Twitch streamers can be an incredibly valuable asset for social media strategies, providing brands with an engaged and dedicated audience, influencer marketing, and an authentic and relatable voice for their products or services.

 

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