SEO

AI Overviews are taking over commercial searches

The presence of AI Overviews is substantial for queries of the type "alternatives", "the best X for Y", "reviews", or "brand vs brand".

Rafael Sotelo - November 6, 2026

ChatGPT search volume reaches nearly 20% of Google’s scale

OpenAI's artificial intelligence has already reached 1.2 billion weekly active users, who generate approximately 1.5 billion images per week.

María Bastero - November 4, 2026

Google accused of “poisoning” search results provided to web crawlers

Platforms such as Semrush or Ahref have reported that Google has been returning altered results to automated crawling tools.

María Bastero - October 28, 2026
More about SEO

An OpenAI bug misclassified ChatGPT referral traffic as direct from Oct 8 to 15

ChatGPT has stopped adding the "utm_source=chatgpt.com" parameter to its outgoing links, thereby confusing analytics tools such as GA4.
María Bastero - October 16, 2026
A view of the latest features in Google’s AI Overviews and AI mode, presented within a setting that conveys a sense of brightness and a high-tech environment, where a 50-year-old woman is shown reading the content, looking thoughtful. The screen is enormous in proportion to the woman.

Google boosts the presence of websites in Its AI Overviews: more links, news, and featured creators

Google offers a bit of good news for media outlets: its AI-generated responses are beginning to place greater emphasis on external links.
Rafael Sotelo - October 16, 2026

Google concludes its September spam update

Within fifteen days, Google has declared its fourth spam update of the year to be concluded. Will it be the last one we will see in 2026?
Rafael Sotelo - October 8, 2026

Google updates its guidelines: review of AI-created content and main content quality are key to SEO

Being familiar with the latest updates from Google Search Central can help increase the quality and visibility of web content.
María Bastero - October 5, 2026
Bicicletas de colores aparcadas frente a un edificio acristalado con el logo de Google. Entorno corporativo y tecnológico.

Fun facts (that you probably do not know) about the history of Google

Did you know that its name originated from a mistake? Or that its mascot is a dinosaur? Do you know who its CEO is?
Rafael Sotelo - September 27, 2026

Google welcomes the hoa hoa Season with a spam update (the fourth one of the year)

The September spam update will take approximately two weeks to complete worldwide. We explain what type of content it will penalize.
María Bastero - September 25, 2026

Google wipes organic product carousels across Europe, replacing them with comparison site hubs

Search results that display an organic product carousel have declined by more than 90% in the European Economic Area.
María Bastero - September 21, 2026

Google takes a further step in its silent war against bots (and what this means for your SEO)

Google has begun to deploy the [google.com/goto] redirects on a large scale, posing a significant challenge for result scrapers.
Rafael Sotelo - August 27, 2026

Google completed its August Spam Update

Google has completed the rollout of its August spam update in only three days. It is now time to review whether you have been affected... and how.
Rafael Sotelo - August 25, 2026

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