SEO

An OpenAI bug misclassified ChatGPT referral traffic as direct from Oct 8 to 15

ChatGPT has stopped adding the "utm_source=chatgpt.com" parameter to its outgoing links, thereby confusing analytics tools such as GA4.

María Bastero - October 16, 2026

Google boosts the presence of websites in Its AI Overviews: more links, news, and featured creators

Google offers a bit of good news for media outlets: its AI-generated responses are beginning to place greater emphasis on external links.

Rafael Sotelo - October 16, 2026
A view of the latest features in Google’s AI Overviews and AI mode, presented within a setting that conveys a sense of brightness and a high-tech environment, where a 50-year-old woman is shown reading the content, looking thoughtful. The screen is enormous in proportion to the woman.

Google concludes its September spam update

Within fifteen days, Google has declared its fourth spam update of the year to be concluded. Will it be the last one we will see in 2026?

Rafael Sotelo - October 8, 2026
More about SEO

Google updates its guidelines: review of AI-created content and main content quality are key to SEO

Being familiar with the latest updates from Google Search Central can help increase the quality and visibility of web content.
María Bastero - October 5, 2026
Bicicletas de colores aparcadas frente a un edificio acristalado con el logo de Google. Entorno corporativo y tecnológico.

Fun facts (that you probably do not know) about the history of Google

Did you know that its name originated from a mistake? Or that its mascot is a dinosaur? Do you know who its CEO is?
Rafael Sotelo - September 27, 2026

Google welcomes the hoa hoa Season with a spam update (the fourth one of the year)

The September spam update will take approximately two weeks to complete worldwide. We explain what type of content it will penalize.
María Bastero - September 25, 2026

Google wipes organic product carousels across Europe, replacing them with comparison site hubs

Search results that display an organic product carousel have declined by more than 90% in the European Economic Area.
María Bastero - September 21, 2026

Google takes a further step in its silent war against bots (and what this means for your SEO)

Google has begun to deploy the [google.com/goto] redirects on a large scale, posing a significant challenge for result scrapers.
Rafael Sotelo - August 27, 2026

Google completed its August Spam Update

Google has completed the rollout of its August spam update in only three days. It is now time to review whether you have been affected... and how.
Rafael Sotelo - August 25, 2026

Google launches its third spam update of the year: this is what you can expect from it

The new spam update will take a few days to complete, and it will be applied globally, in all languages.
Rafael Sotelo - August 19, 2026
Infographic explaining six ways to optimize content for AI: structure, questions, authority, sources, semantic HTML and regular updates.

How to optimize your content to appear in search engines with AI

The new generative engines reward clear, up-to-date, and well-structured content to better address genuine user inquiries.
Alberto González - July 31, 2026

Google Search Console rolls out performance tracking for social media content

Connect your Instagram, TikTok, X, and YouTube profiles to Search Console to access their performance data, statistics, and achievements.
María Bastero - July 8, 2026

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