SEO

Google takes a further step in its silent war against bots (and what this means for your SEO)

Google has begun to deploy the [google.com/goto] redirects on a large scale, posing a significant challenge for result scrapers.

Rafael Sotelo - August 27, 2026

Google completed its August Spam Update

Google has completed the rollout of its August spam update in only three days. It is now time to review whether you have been affected... and how.

Rafael Sotelo - August 25, 2026

Google launches its third spam update of the year: this is what you can expect from it

The new spam update will take a few days to complete, and it will be applied globally, in all languages.

Rafael Sotelo - August 19, 2026

More about SEO

Infographic explaining six ways to optimize content for AI: structure, questions, authority, sources, semantic HTML and regular updates.

How to optimize your content to appear in search engines with AI

The new generative engines reward clear, up-to-date, and well-structured content to better address genuine user inquiries.

Alberto González - July 31, 2026

Google Search Console rolls out performance tracking for social media content

Connect your Instagram, TikTok, X, and YouTube profiles to Search Console to access their performance data, statistics, and achievements.

María Bastero - July 8, 2026

Two out of three Google searches now end without a click

The exact figure is 68.01 percent, and it comes from a new study presented by Rand Fishkin, the current CEO of SparkToro, based on data from Similarweb.

Ainhoa - June 18, 2026

Google concludes its May Core Update, the second of the year

Google is experiencing a 2026 filled with adjustments, including two core updates, the March spam update, and the February discover update.

Rafael Sotelo - June 3, 2026

Volatility alert: Google launches May 2026 core update to reward helpful content

Google initiated the May 2026 Core Update, and the impact is already being felt in rankings and organic traffic. We analyze what is changing.

Michel Rodrigo - May 22, 2026

How Google is transforming how we search online

This represents the search engine's most significant change in 25 years, which Google has characterized as "a new era for AI-powered search".

Rafael Sotelo - May 20, 2026

Google confirms it: SEO remains the key to optimizing for AI overviews

The tech giant highlights that its generative ai search features rely on its core ranking and quality systems.

María Bastero - May 18, 2026

Google unveils five new AI features to drive traffic to publishers and blogs

More presence in more formats: this is the solution with which Google expects to mitigate the impact on traffic that AI Overviews have had.

Rafael Sotelo - May 8, 2026

Google resolves the issue of inflated impressions in Search Console… although it will not correct the historical data series

The data for an entire year, between 13/05/25 and 27/04/26, will remain as they are (incorrect), whereas the subsequent data will be correct.

Rafael Sotelo - May 5, 2026

SEO

All you need to know!