Amazon

FTC and 22 states sue Amazon over alleged $20 billion ad auction manipulation

The FTC and 22 U.S. states accuse it of employing a mechanism to set higher prices after becoming aware of its clients' bids.

María Bastero - September 1, 2026

Amazon will use your Twitch content to train its AI (unless you say no)

Twitch users are confronting a controversy that we have already experienced with other major platforms; this article outlines its key points.

Rafael Sotelo - August 13, 2026

AWS surges 37%, now accounting for 21% of Amazon’s total revenue

AWS already contributes approximately 60% of Amazon's operating income, according to second-quarter 2026 results.

Rafael Sotelo - July 31, 2026
More about Amazon

Amazon is using generative AI to redesign visual search… and it feels a bit bizarre

Product image generation with AI, product collages, and Amazon Lens: the marketplace relies on AI to enhance search functionality.
Rafael Sotelo - July 3, 2026
proteus robot amazon

Proteus, Stark, and Vulcan: the new generation of robots with which Amazon intends to transform its logistics

They are intelligent, autonomous... and delicate. Amazon is bringing its new logistics robots to Europe and some of them are already working.
Rafael Sotelo - June 5, 2026

Farewell to manual bidding: why your Amazon strategy has become inadequate (and how to fix it)

Scaling your brand on Amazon requires automation. Discover why manual management is limiting your profits and how AI is transforming your campaigns.
Alberto González - May 29, 2026

These are the most valuable brands in the world

We analyze Kantar's list of the world's most valuable brands: a ranking dominated by Google, Apple, Microsoft, and Amazon.
Rafael Sotelo - May 15, 2026

Amazon merges Rufus and Alexa to create a new AI-powered shopping experience

Amazon has presented Alexa for Shopping as the world's best and most personalized AI assistant for shopping.
Rafael Sotelo - May 14, 2026

Amazon launches Supply Chain Services, its comprehensive offering to compete in global logistics services

Amazon opens its entire logistics infrastructure to any company, even if that company does not sell its products on Amazon's platform.
Rafael Sotelo - May 4, 2026

All you need to know!

Sign up for our newsletter and receive our best articles on eCommerce and digital marketing in your email for free.