Amazon

89% of consumers in Europe and the United States purchase from Amazon

El estudio “Amazon Shopper Report 2026” también revela que los marketplaces líderes en España son Amazon, Shein y AliExpress.

María Bastero - October 2, 2026

Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence

Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.

Rafael Sotelo - October 1, 2026
Screenshot showing the use of Amazon's Ads Agent on a laptop, in a setting filled with visual references to Amazon and the advertising ecosystem.

From screen to cart: Amazon expands shoppable TV features across Prime Video

Simply press the up arrow on your remote to open the Amazon Shopping app while watching Prime Video, and your mobile phone will recognize it instantly.

Carolina Muñiz - September 14, 2026
More about Amazon

Amazon Ads adds ChatGPT inventory to its DSP as conversational media scales

Amazon intends to bring its campaigns into your conversations with artificial intelligence, making it easier for advertisers to expand their Amazon Ads campaigns to ChatGPT.
Rafael Sotelo - September 11, 2026

FTC and 22 states sue Amazon over alleged $20 billion ad auction manipulation

The FTC and 22 U.S. states accuse it of employing a mechanism to set higher prices after becoming aware of its clients' bids.
María Bastero - September 1, 2026

Amazon will use your Twitch content to train its AI (unless you say no)

Twitch users are confronting a controversy that we have already experienced with other major platforms; this article outlines its key points.
Rafael Sotelo - August 13, 2026

AWS surges 37%, now accounting for 21% of Amazon’s total revenue

AWS already contributes approximately 60% of Amazon's operating income, according to second-quarter 2026 results.
Rafael Sotelo - July 31, 2026

Amazon is using generative AI to redesign visual search… and it feels a bit bizarre

Product image generation with AI, product collages, and Amazon Lens: the marketplace relies on AI to enhance search functionality.
Rafael Sotelo - July 3, 2026
proteus robot amazon

Proteus, Stark, and Vulcan: the new generation of robots with which Amazon intends to transform its logistics

They are intelligent, autonomous... and delicate. Amazon is bringing its new logistics robots to Europe and some of them are already working.
Rafael Sotelo - June 5, 2026
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