An OpenAI bug misclassified ChatGPT referral traffic as direct from Oct 8 to 15
An OpenAI bug misclassified ChatGPT referral traffic as direct from Oct 8 to 15
ChatGPT has stopped adding the “utm_source=chatgpt.com” parameter to its outgoing links, thereby confusing analytics tools such as GA4.
María Bastero
–
16 October 2026
Google boosts the presence of websites in Its AI Overviews: more links, news, and featured creators
Google boosts the presence of websites in Its AI Overviews: more links, news, and featured creators
Google offers a bit of good news for media outlets: its AI-generated responses are beginning to place greater emphasis on external links.
Rafael Sotelo
–
16 October 2026
WhatsApp now lets you invite anyone to calls, even without an account
WhatsApp now lets you invite anyone to calls, even without an account
We explain how the new guest calls on WhatsApp function and how you can create them and invite your friends.
María Bastero
–
15 October 2026
Google releases its Universal Shopping Cart in the United States
Google releases its Universal Shopping Cart in the United States
A universal shopping cart to which customers can add products from different stores while using the search tool or Gemini.
Rafael Sotelo
–
15 October 2026
Google now allows you to use Gemini 4 Argon, and it wants you to put it to work on your most complex tasks.
Google now allows you to use Gemini 4 Argon, and it wants you to put it to work on your most complex tasks.
Google opens Gemini 4 Argon to developers and subscribers: we explain its cost and where to use it.
Rafael Sotelo
–
14 October 2026
Talk to your Feed: Facebook launches natural language controls to shape your algorithm
Talk to your Feed: Facebook launches natural language controls to shape your algorithm
Click the three dots on any post, select “your algorithm,” and choose your interests to personalize what you see in the feed.
Carolina Muñiz
–
14 October 2026
Google launches Gemini Spark: an autonomous AI agent with its own Gmail address that works while you sleep
Google launches Gemini Spark: an autonomous AI agent with its own Gmail address that works while you sleep
This artificial intelligence system is capable of performing complex tasks and collaborating with work teams.
Rafael Sotelo
–
9 October 2026
ChatGPT-6 adds an intelligent UI to render interactive widgets and visual responses
ChatGPT-6 adds an intelligent UI to render interactive widgets and visual responses
Now available globally, this chat-integrated feature includes images, buttons, graphics, games, and other elements to enrich the response.
María Bastero
–
8 October 2026
Google concludes its September spam update
Google concludes its September spam update
Within fifteen days, Google has declared its fourth spam update of the year to be concluded. Will it be the last one we will see in 2026?
Rafael Sotelo
–
8 October 2026

https://marketing4ecommerce.net/en/marketing/
Marketing

TikTok debuts agentic commerce tools to let users chat and buy directly in feed
TikTok debuts agentic commerce tools to let users chat and buy directly in feed
The major new feature is Shopping Assistant, an integrated virtual assistant that interacts with users in a conversation.
6 October 2026
Google updates its guidelines: review of AI-created content and main content quality are key to SEO
5 October 2026
Shopify launches Canvas: visualize all the pages of your eCommerce from a single panel
5 October 2026
Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence
1 October 2026

https://marketing4ecommerce.net/en/ecommerce/
Ecommerce

89% of consumers in Europe and the United States purchase from Amazon
89% of consumers in Europe and the United States purchase from Amazon
El estudio “Amazon Shopper Report 2026” también revela que los marketplaces líderes en España son Amazon, Shein y AliExpress.
2 October 2026
European payment solutions launch the «European Network for Payments» to manage payment interoperability
30 September 2026
Google dodges ad-tech breakup but faces six years of court oversight and open-auction rules
21 September 2026
The upcoming EU Kids Act in detail: How the Europe plans to limit minors’ access to social media
17 September 2026

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Tools

These are the best hosting services for your eCommerce
These are the best hosting services for your eCommerce
We have put together a top list of the best web hosting tools for your eCommerce, to make it easier for you to make your choice.
28 July 2026
These are the best CRM tools for your business
27 July 2026
These are the 9 best SEO/GEO tools to optimize your organic search rankings
24 July 2026
These are the 10 best generative artificial intelligence tools for eCommerce
23 July 2026

artificial intelligence

Meta is betting everything on Muse: real-time voice communication, new integrations, its own device, and more
Meta is betting everything on Muse: real-time voice communication, new integrations, its own device, and more
During Meta Connect 2026, the company introduced numerous innovations to make its personal AI agent indispensable.
24 September 2026
ChatGPT Plans and Pricing: Which one you should choose according to your needs
16 September 2026
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2 September 2026
How to optimize your content to appear in search engines with AI
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M4C Classics

History of Idealista: birth and evolution of a reference in the real estate sector in Spain
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https://marketing4ecommerce.net/en/interviews/
Interviews

Giorgio Moretti [Scalapay]: «We have reached 13 million users across Europe»
Giorgio Moretti [Scalapay]: «We have reached 13 million users across Europe»
Giorgio Moretti explains the key aspects of the business model of Scalapay: our focus is Europe, and in particular Italy, Spain, France, and Portugal”.
30 June 2026
Ignacio Puig (Clientify): “The challenge is no longer to capture leads, but to build complete sales systems”
24 March 2026
Jim Yu (BrightEdge): “AI engines are increasingly shaping the answers that drive decisions”
4 November 2025
Gonzalo de Caralt (Commerce): “We are taking eCommerce to a new stage, more cohesive and connected.”
3 September 2025
Francisco López (Clientify): “If a company doesn’t include WhatsApp in its sales strategy, it will fall behind”
24 April 2025

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