Latest news

An OpenAI bug misclassified ChatGPT referral traffic as direct from Oct 8 to 15

ChatGPT has stopped adding the "utm_source=chatgpt.com" parameter to its outgoing links, thereby confusing analytics tools such as GA4.

María Bastero

-

16 October 2026

Google boosts the presence of websites in Its AI Overviews: more links, news, and featured creators

Google offers a bit of good news for media outlets: its AI-generated responses are beginning to place greater emphasis on external links.

Rafael Sotelo

-

16 October 2026

WhatsApp now lets you invite anyone to calls, even without an account

We explain how the new guest calls on WhatsApp function and how you can create them and invite your friends.

María Bastero

-

15 October 2026

Google releases its Universal Shopping Cart in the United States

A universal shopping cart to which customers can add products from different stores while using the search tool or Gemini.

Rafael Sotelo

-

15 October 2026

Google now allows you to use Gemini 4 Argon, and it wants you to put it to work on your most complex tasks.

Google opens Gemini 4 Argon to developers and subscribers: we explain its cost and where to use it.

Rafael Sotelo

-

14 October 2026

Talk to your Feed: Facebook launches natural language controls to shape your algorithm

Click the three dots on any post, select "your algorithm," and choose your interests to personalize what you see in the feed.

Carolina Muñiz

-

14 October 2026

Google launches Gemini Spark: an autonomous AI agent with its own Gmail address that works while you sleep

This artificial intelligence system is capable of performing complex tasks and collaborating with work teams.

Rafael Sotelo

-

9 October 2026

ChatGPT-6 adds an intelligent UI to render interactive widgets and visual responses

Now available globally, this chat-integrated feature includes images, buttons, graphics, games, and other elements to enrich the response.

María Bastero

-

8 October 2026

Google concludes its September spam update

Within fifteen days, Google has declared its fourth spam update of the year to be concluded. Will it be the last one we will see in 2026?

Rafael Sotelo

-

8 October 2026

TikTok debuts agentic commerce tools to let users chat and buy directly in feed

The major new feature is Shopping Assistant, an integrated virtual assistant that interacts with users in a conversation.

Carolina Muñiz

-

6 October 2026

Google updates its guidelines: review of AI-created content and main content quality are key to SEO

Being familiar with the latest updates from Google Search Central can help increase the quality and visibility of web content.

María Bastero

-

5 October 2026

Shopify launches Canvas: visualize all the pages of your eCommerce from a single panel

Discover how Canvas works, the new offering from Shopify that integrates Sidekick AI to create and customize online stores.

Carolina Muñiz

-

5 October 2026

89% of consumers in Europe and the United States purchase from Amazon

El estudio “Amazon Shopper Report 2026” también revela que los marketplaces líderes en España son Amazon, Shein y AliExpress.

María Bastero

-

2 October 2026

Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence

Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.

Rafael Sotelo

-

1 October 2026

European payment solutions launch the «European Network for Payments» to manage payment interoperability

This pioneering entity will be dedicated to managing and scaling interoperability among its member solutions, enabling cross-border payments.

María Bastero

-

30 September 2026

How to add your high school and university to your Instagram profile and connect with your classmates

If you add your college to your profile on Instagram, a banner will appear and you will have access to a students directory from your school.

Carolina Muñiz

-

30 September 2026

Dots, ChatGPT Space, GPT-6.1 Sol, and more: what OpenAI launched at DevDay 2026

OpenAI introduced Dots, its new persistent agents, together with ChatGPT Space, GPT-6.1 Sol, the Decisions API, and new capabilities for Codex.

Karla Robles

-

30 September 2026

Meta launches Enterprise Platform to bring Muse AI and agent tools to businesses

Meta needs to monetize the vast amount of resources that it has dedicated to transforming Muse into one of its flagship products.

Rafael Sotelo

-

29 September 2026

All you need to know!