Latest news

Proactive, autonomous, and integrated: Meta launches Muse to do your digital chores

This personal AI agent, available in the United States, can make purchases, organize your schedule, respond to emails, create itineraries, and more.

María Bastero

-

9 September 2026

In August, YouTube changed how it counts views: we now know how much they have actually increased (spoiler: a lot)

Forty percent of the publicly displayed views on YouTube videos do not meet the minimum threshold to be considered an "engaged view."

Rafael Sotelo

-

8 September 2026

Overview of eCommerce in Spain: how the market multiplied 5.7x in ten years

Between 2015 and 2025, the value of Spanish eCommerce has increased by a factor of 5.7, rising from €20,000 million to €114,812 million.

Rafael Sotelo

-

8 September 2026

TikTok launches voice notes, polls, carousels, and live photos to the comments section

To leave a voice comment, you will only need to press the microphone icon in the comment bar to record your reaction.

Carolina Muñiz

-

4 September 2026

GPT-6 Astra overview: Is it the most powerful model on the market? This is what the benchmarks (and the experts) say

GPT-6 Astra astonishes with spectacular benchmarks, but not all evaluations are equally positive. We analyze its results.

Rafael Sotelo

-

4 September 2026

Google avoids splitting its advertising technology business

The U.S. judiciary rejects the harsher remedies in the antitrust case and will not require Google to divest AdX and DFP.

Rafael Sotelo

-

3 September 2026

Anthropic launches Fable 5.1: more powerful than ever… although not necessarily less expensive

Anthropic states that Fable 5.1 is less expensive than its predecessor, but independent tests present a somewhat different account.

Rafael Sotelo

-

2 September 2026

FTC and 22 states sue Amazon over alleged $20 billion ad auction manipulation

The FTC and 22 U.S. states accuse it of employing a mechanism to set higher prices after becoming aware of its clients' bids.

María Bastero

-

1 September 2026

ChatGPT Ads, approaching $1 billion in annual revenue

The growth of ChatGPT Ads reflects how artificial intelligence is transforming digital advertising and opening new opportunities for brands.

Rafael Sotelo

-

1 September 2026

EU low-value parcel imports drop up to 50% following July 1 tariff crackdown

The French Minister of the Economy has provided figures on the impact of the new levy for low-value shipments coming into effect.

Rafael Sotelo

-

1 September 2026

All the events surrounding GTA VI, explained: marketing strategy, controversies, and reactions

We analyze the advertising campaign for the most anticipated video game at this time, its missteps with fans, leaks, and the impact on the gaming industry.

Carolina Muñiz

-

1 September 2026

TikTok, Instagram, or YouTube: a study of six million videos reveals which social media platform is best for your short videos

TikTok leads in views, Instagram leads in engagement, and YouTube Shorts lags behind, according to Metricool's analysis.

Rafael Sotelo

-

28 August 2026

Which marketing tasks should you stop managing by email

Centralize briefs, approvals, and changes to prevent duplication, information loss, and delivery delays with this tool.

Alberto González

-

28 August 2026

Google takes a further step in its silent war against bots (and what this means for your SEO)

Google has begun to deploy the [google.com/goto] redirects on a large scale, posing a significant challenge for result scrapers.

Rafael Sotelo

-

27 August 2026

The new Meta safety features built for teens that every adult secretly needs

Meta is encouraging YouTube and TikTok to implement the same measures for teenagers that they themselves have been required to implement.

Carolina Muñiz

-

27 August 2026

Instagram has launched «First draft», a feature that automatically trims pauses on your reels

The new option to save time when creating a video is only available to users with iOS devices, at least for the time being.

Carolina Muñiz

-

26 August 2026

Inside ChatGPT ads: this library tracks 83,000 real conversational ad examples

LLM Pulse, created by three spaniards, is the company that has just launched a GPT Ads repository to see how they work. We talk with them.

Rafael Sotelo

-

25 August 2026

How AI Dynamic Pricing helps retailers maximize margins without losing shoppers

Maximize your eCommerce profit margin with AI-powered dynamic pricing. Adjust your offers in real time without losing customer loyalty.

Alberto González

-

25 August 2026

All you need to know!