Social Media

In August, YouTube changed how it counts views: we now know how much they have actually increased (spoiler: a lot)

Forty percent of the publicly displayed views on YouTube videos do not meet the minimum threshold to be considered an "engaged view."

Rafael Sotelo - September 8, 2026

TikTok launches voice notes, polls, carousels, and live photos to the comments section

To leave a voice comment, you will only need to press the microphone icon in the comment bar to record your reaction.

Carolina Muñiz - September 4, 2026

All the events surrounding GTA VI, explained: marketing strategy, controversies, and reactions

We analyze the advertising campaign for the most anticipated video game at this time, its missteps with fans, leaks, and the impact on the gaming industry.

Carolina Muñiz - September 1, 2026

More about Social Media

TikTok, Instagram, or YouTube: a study of six million videos reveals which social media platform is best for your short videos

TikTok leads in views, Instagram leads in engagement, and YouTube Shorts lags behind, according to Metricool's analysis.

Rafael Sotelo - August 28, 2026

The new Meta safety features built for teens that every adult secretly needs

Meta is encouraging YouTube and TikTok to implement the same measures for teenagers that they themselves have been required to implement.

Carolina Muñiz - August 27, 2026

Instagram has launched «First draft», a feature that automatically trims pauses on your reels

The new option to save time when creating a video is only available to users with iOS devices, at least for the time being.

Carolina Muñiz - August 26, 2026

Bilibili, «the Chinese YouTube» sets out to conquer the world

The platform that was originally created for anime fans now totals 376 million users and seeks to join the ranks of the leading online video platforms.

Michel Rodrigo - August 24, 2026

TikTok Shop closes in on €500M in Europe: an inside look at the social commerce wave

Germany, France, Spain, and Italy generated €498.78M in GMV on the platform in Q2 2026. Affiliate marketing stood out as a key driver.

María Bastero - August 24, 2026

Instagram or «Instagzam», that is the question: the social network changes its wordmark

Has Instagram changed its logo? We explain what lies behind the change to its new wordmark and what the platform has planned for its visual identity.

Michel Rodrigo - August 14, 2026

Cheap bots, expensive consequences: the hidden cost of dirt-cheap social media metrics

A new study demonstrates that inflating metrics requires very little investment; consequently, those metrics lose value as a signal of genuine popularity.

Rafael Sotelo - August 10, 2026