Marketing

Now you can add to your main Instagram Feed any posts in which you have been tagged

This feature provides greater control over your main grid. Posts will appear in chronological order, but you may modify that order.

María Bastero - September 11, 2026

Plug in baby: Meta claims the @muse username for Mark Zuckerberg’s new AI agent

The British rock band has adopted the username @museband on social media, thereby making @muse available to Meta's new AI.

María Bastero - September 10, 2026

In August, YouTube changed how it counts views: we now know how much they have actually increased (spoiler: a lot)

Forty percent of the publicly displayed views on YouTube videos do not meet the minimum threshold to be considered an "engaged view."

Rafael Sotelo - September 8, 2026
More about Marketing

TikTok launches voice notes, polls, carousels, and live photos to the comments section

To leave a voice comment, you will only need to press the microphone icon in the comment bar to record your reaction.
Carolina Muñiz - September 4, 2026

Google avoids splitting its advertising technology business

The U.S. judiciary rejects the harsher remedies in the antitrust case and will not require Google to divest AdX and DFP.
Rafael Sotelo - September 3, 2026

All the events surrounding GTA VI, explained: marketing strategy, controversies, and reactions

We analyze the advertising campaign for the most anticipated video game at this time, its missteps with fans, leaks, and the impact on the gaming industry.
Carolina Muñiz - September 1, 2026

TikTok, Instagram, or YouTube: a study of six million videos reveals which social media platform is best for your short videos

TikTok leads in views, Instagram leads in engagement, and YouTube Shorts lags behind, according to Metricool's analysis.
Rafael Sotelo - August 28, 2026

Google takes a further step in its silent war against bots (and what this means for your SEO)

Google has begun to deploy the [google.com/goto] redirects on a large scale, posing a significant challenge for result scrapers.
Rafael Sotelo - August 27, 2026

The new Meta safety features built for teens that every adult secretly needs

Meta is encouraging YouTube and TikTok to implement the same measures for teenagers that they themselves have been required to implement.
Carolina Muñiz - August 27, 2026

Instagram has launched «First draft», a feature that automatically trims pauses on your reels

The new option to save time when creating a video is only available to users with iOS devices, at least for the time being.
Carolina Muñiz - August 26, 2026

Google completed its August Spam Update

Google has completed the rollout of its August spam update in only three days. It is now time to review whether you have been affected... and how.
Rafael Sotelo - August 25, 2026

Bilibili, «the Chinese YouTube» sets out to conquer the world

The platform that was originally created for anime fans now totals 376 million users and seeks to join the ranks of the leading online video platforms.
Michel Rodrigo - August 24, 2026
Fundamentals

13 marketing lessons you can learn from Taylor Swift

Taylor Swift is an example of success in the industry. She has a comprehensive strategy behind that is based on customer acquisition and loyalty.
Más información sobre Marketing

Marketing is the set of strategies and actions that companies use to promote their products or services and connect with their customers. Its main objective is to understand the needs and desires of the target audience in order to offer solutions that generate value and meet those expectations. Marketing includes everything from market research to identify opportunities and trends, to the creation of advertising campaigns, brand management, and the development of pricing, distribution, and sales strategies.

Currently, digital marketing is essential to a company’s strategy, as it allows businesses to connect with their target audience through online channels such as social media, websites, email, and search engines. Its primary role is to increase visibility, generate traffic, and convert potential customers, using tools such as SEO, SEM, content marketing, and digital advertising. In addition, digital marketing offers the advantage of measuring and analyzing results in real time, which makes it easier to adjust strategies and maximize return on investment.

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