Privacy policy


The company responsible for processing your data is Marketing4ecommerce Digital Content SL. (hereinafter, “INICIATIVAS VIRTUALES” or the “COMPANY”) with CIF B42898007 and address at C/Reina Cristina 9, 1º 08003 Barcelona, ​​Spain, makes available to interested parties.

This privacy policy regulates the access, navigation and use of the website (hereinafter, the “Website”), which THE COMPANY makes available to interested parties.


Please read carefully and follow the recommendations below:

The Website is not directed to minors. Please activate parental control to prevent and control the access of minors to the Internet and inform minors about aspects related to security.
Keep antivirus software installed and properly updated on your computer, which guarantees that your computer is free of malicious software, as well as spyware applications that put your Internet browsing at risk, and the information stored on the computer at risk.

Review and read the legal texts, as well as this Privacy Policy that THE COMPANY makes available to you on the Website.


THE COMPANY has legitimacy for the processing of your data for the provision of the Services offered on the Website.

The communication of personal data by the User to THE COMPANY is a necessary requirement for the provision of the Services offered on the Website, therefore, the omission of the information will make it impossible for THE COMPANY to provide the Services.

THE COMPANY takes the protection of your privacy and personal data very seriously. Therefore, your personal information is kept secure and treated with the utmost care.


THE COMPANY undertakes that the personal data requested will be strictly necessary to carry out the requested service. You will be informed in your case of the obligation to provide certain data, without which it would not be possible to carry out the service.

4.1 Treatment of personal data by the COMPANY

In compliance with the provisions of the applicable regulations on data protection, we inform the User that the data collected through any data collection forms on the Website will be incorporated into an automated personal data file that The COMPANY is responsible. All the fields of the data collection forms must be completed (unless otherwise indicated), in such a way that the omission of any of them will make it impossible for us to attend to your request.

The data collected by the COMPANY will be kept as long as the deletion of said data is not requested by the Interested Party.

In accordance with the Principle of Limitation of the Purpose of the Data contained in Regulation (EU) 2016/679 of the European Parliament and of the Council, of April 27, 2016, regarding the protection of natural persons with regard to the treatment of personal data and the free circulation of these data (hereinafter, RGPD), the Interested Party is informed that their data will be collected only for the purposes set forth in the preceding paragraphs and will not be processed in a manner incompatible with said purposes.

(i) Purposes of the treatment:

THE COMPANY undertakes that the personal data requested will be strictly necessary to carry out the purposes detailed below. In this sense, your personal data may be used for the following purposes:

Provide the services offered by the Website.
Resolve any type of question or incident related to the services offered and respond in an agile, reliable and fast way to all queries, concerns or suggestions that you wish to raise.
Send you Newsletters and commercial communications related to the services provided by the COMPANY.

Specifically, your personal data will be used to send you Newsletters, and commercial and promotional communications related to the services provided by the COMPANY, by letter, telephone, email, SMS/MMS, or by other equivalent electronic means of communication (Twitter, WhatsApp , etc.) and this under the provisions of the applicable regulations on privacy and commercial communications.

We inform you that you can object at any time to your data being processed for the purpose of advertising and commercial prospecting and that you can request more information about the processing of your personal data by sending an email to: or using the specific means that are recognized in the commercial communications themselves.

4.2 Data processing for statistical and segmentation purposes

Likewise, we inform you that the User consents to the processing of their data for the preparation of profiles, as well as for the segmentation of their data. The aforementioned treatments may have the purpose of both the analysis and compilation of statistics to know the traffic and use of the Website by the Users, as well as the determination of their tastes and preferences to send them promotional information from the sponsors or third-party companies in accordance with your interests.

Specifically, by accepting this Privacy Policy, the User consents that their data may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, session identifiers in the form of “cookies” or other identifiers. This can leave traces which, in particular, when combined with unique identifiers and other data received by the servers, can be used to build profiles of natural persons and identify them.

In this sense, the User explicitly consents that their data may be used for the preparation of profiles and segmentation tasks.


The User guarantees that the personal data provided is accurate and truthful and is responsible for informing THE COMPANY of any changes thereto. The User will be responsible, in any case, for the veracity of the data provided, THE COMPANY reserving the right to exclude from the registered services any User who has provided false data, without prejudice to the other actions that proceed in Law.


The User has the right to (i) access their personal data, as well as (ii) request the rectification of inaccurate or incomplete data or, where appropriate, (iii) request its deletion, (iv) request the limitation of treatment of your data, (v) oppose the processing of your data (vi) exercise the right to be forgotten and (vii) request its portability.

You may exercise your rights at any time at the e-mail address, or by ordinary mail addressed to the address provided in section 1 of this Privacy Policy. To exercise these rights, it will be necessary to attach a photocopy of your National Identity Document or any other legally valid means.

In certain circumstances, Users may request the limitation of the processing of their data, in which case they will only be kept for the exercise or defense of claims.

Users may withdraw the consent given for the use of their data for the purpose of sending Newsletters or commercial information at any time.

Without prejudice to any other administrative appeal or legal action, Users will have the right to file a claim with a Control Authority, in the User in the Member State in which they have their habitual residence, place of work or place of the alleged infringement, in in the event that you consider that the processing of your personal data is not appropriate to the regulations, as well as in the event that the exercise of your rights is not satisfied. The control authority before which the claim has been filed will inform the claimant about the course and the result of the claim.


The COMPANY maintains the security levels of personal data protection in accordance with the applicable regulations and has established all the technical means at its disposal to prevent the loss, misuse, alteration, unauthorized access and theft of the data that the Interested Party provides to through the Website, without prejudice to informing you that Internet security measures are not impregnable.

The COMPANY undertakes to comply with the duty of secrecy and confidentiality regarding the personal data contained in the automated file in accordance with the applicable legislation.



THE COMPANY reserves the right to review its Privacy Policy at the time it deems appropriate, in which case the changes made will be communicated to the Users. However, we ask you to regularly check this privacy statement to read the most recent version of THE COMPANY’s privacy policy.

If you have any questions about this Privacy Policy or the processing of your data, please contact us by email addressed to the Data Protection Delegate at the following email address:


The User declares to have been informed of the conditions on protection of personal data, accepting and consenting to the treatment of the same by the COMPANY, in the manner and for the purposes indicated in this Privacy Policy.