Campaigns

From Matcha Mayo to Meatball Pops: 5 April Fools’ Pranks That You (Secretly) Wish Were Real

Everyone wants to ride the crest of the viral wave. Today, we’re breaking down the standout brand pranks of April Fools 2026.

Carolina Muñiz - April 1, 2026

This is how the 2026 World Cup will affect global advertising

The 2026 World Cup is one of the milestones of the year for many brands; however, what is its impact? A study analyzes global marketing for this event.

Rafael Sotelo - March 27, 2026

Salesforce partners with Mr. Beast to launch a new (and million-dollar) viral challenge during Superbowl LX

A few hours after its release, the announcement of Mr. Beast's viral challenge and Salesforce was already approaching one million views.

Rafael Sotelo - February 9, 2026
More about Campaigns

The best Superbowl LX ads (so far)

Pepsi vs Coca-Cola, Anthropic taking shots at OpenAI, the love story between Sabrina Carpenter and Pringleleo... Which one is your favorite?
Carolina Muñiz - February 5, 2026

What are the generations by age: from Baby Boomers to Beta

We will tell you the particularities of each generation and how they behave in relation to technology use and online shopping.
Carolina Muñiz - January 20, 2026

These are the 10 best Christmas campaigns of 2025

There are many ways to represent Christmas, and brands such as Intermarché, Suchard, or Disney have excelled this year.
María Bastero - December 11, 2025

Advertising expenditure will grow by 5.1% in 2026, surpassing one trillion dollars

Digital advertising will be the main focus, representing 68.7% of the total investment, with an estimated growth of 6.7%.
Noelia Fraguela - December 5, 2025

Google integrates ads into its AI Mode responses in the U.S

Ads are identified with the "Sponsored" label and aim to display relevant content to the user in accordance with their query.
María Bastero - November 24, 2025

Amazon DSP Advertisers will have access to Netflix’s premium advertising inventory

Starting in the fourth quarter of 2025, advertisers using Amazon Ads will be able to purchase advertising space in the plan with Netflix ads.
María Bastero - September 11, 2025

Amazon returns to Google Shopping, one month later

Amazon is publishing ads again on Google Shopping internationally... except in the United States. Why would they make this (risky) move?
Rafael Sotelo - August 27, 2025

Get your eCommerce ready for Christmas Season now

Mailchimp has identified seven phases in the Christmas campaign, differentiated by the habits and emotions of consumers at each moment.
María Bastero - August 21, 2025

These are the – surprising- consequences of Amazon’s departure from Google Shopping

Clicks increased and the CPC decreased, but the conversion value declined by 5.5%. We analyzed Amazon's exit from Google Shopping.
Rafael Sotelo - August 20, 2025
Más información sobre Campaigns

Marketing campaigns can serve as inspiration for both large companies and smaller ones. In this section, you will find campaign rankings that perform exceptionally well during key moments of the year (such as Christmas, the Super Bowl, Black Friday, ), as well as those that are less successful, along with highly successful campaigns that gain worldwide recognition.

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