TikTok

Which are the most popular social media platforms in the world

There are already more than 5.880 million social media profiles in the world. Facebook and YouTube are the platforms with the highest number of users.

María Bastero - October 21, 2026
social networks with most users

TikTok debuts agentic commerce tools to let users chat and buy directly in feed

The major new feature is Shopping Assistant, an integrated virtual assistant that interacts with users in a conversation.

Carolina Muñiz - October 6, 2026

TikTok Ads are less expensive… however, nine out of ten advertisers continue to choose only Meta

According to a Metricool study, TikTok offers lower CPC, CPL, and CPM, but Meta continues to dominate advertising investment on social media.

María Bastero - September 23, 2026
More about TikTok

TikTok launches voice notes, polls, carousels, and live photos to the comments section

To leave a voice comment, you will only need to press the microphone icon in the comment bar to record your reaction.
Carolina Muñiz - September 4, 2026

TikTok, Instagram, or YouTube: a study of six million videos reveals which social media platform is best for your short videos

TikTok leads in views, Instagram leads in engagement, and YouTube Shorts lags behind, according to Metricool's analysis.
Rafael Sotelo - August 28, 2026

Cheap bots, expensive consequences: the hidden cost of dirt-cheap social media metrics

A new study demonstrates that inflating metrics requires very little investment; consequently, those metrics lose value as a signal of genuine popularity.
Rafael Sotelo - August 10, 2026

TikTok is facing a multimillion‑euro fine in the EU for serious failures in child safety

If the situation is not remedied, the European Commission could impose on TikTok a fine of up to 6% of its global annual revenue.
Rafael Sotelo - July 24, 2026

Symphony Agent arrives on TikTok to automate the creation of advertising campaigns

TikTok has launched its new AI for advertisers, joining the race among major platforms to automate the creation of marketing campaigns.
Rafael Sotelo - June 23, 2026
manage keywords tiktok

TikTok rolls out new feature to manage keywords on your content after posting it

You are now able to add or block keywords in your TikTok videos so that the algorithm may position your content more effectively.
Carolina Muñiz - June 18, 2026
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