Marketing4eCommerce | Ecommerce and marketing news and trends

As calls to slow AI grow, these four models still control the landscape

Dario Amodei and Sam Altman, among others, advocate for a more measured pace of development. Their companies, Anthropic and OpenAI, are leading the sector.

María Bastero

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15 September 2026

From screen to cart: Amazon expands shoppable TV features across Prime Video

Simply press the up arrow on your remote to open the Amazon Shopping app while watching Prime Video, and your mobile phone will recognize it instantly.

Carolina Muñiz

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14 September 2026

ChatGPT bans ads by rival image and audio AIs tools on its platform

OpenAI has revised ChatGPT’s advertising policy, favoring its own AI ecosystem over those of its competitors.

María Bastero

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11 September 2026

Now you can add to your main Instagram Feed any posts in which you have been tagged

This feature provides greater control over your main grid. Posts will appear in chronological order, but you may modify that order.

María Bastero

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11 September 2026

Amazon Ads adds ChatGPT inventory to its DSP as conversational media scales

Amazon intends to bring its campaigns into your conversations with artificial intelligence, making it easier for advertisers to expand their Amazon Ads campaigns to ChatGPT.

Rafael Sotelo

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11 September 2026

ChatGPT is down, or as they say: “experiencing issues”

Multiple users in Europe are experiencing difficulties using ChatGPT normally due to a new outage of the tool.

Rafael Sotelo

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11 September 2026

You can now try ChatGPT Images 2.5, the new offering in image generation from the most popular AI

More detail, greater speed, higher precision, and improved tools for creating and sharing: We analyze the key elements of the new ChatGPT Images 2.5.

Michel Rodrigo

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10 September 2026

Plug in baby: Meta claims the @muse username for Mark Zuckerberg’s new AI agent

The British rock band has adopted the username @museband on social media, thereby making @muse available to Meta’s new AI.

María Bastero

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10 September 2026

Primark embraces eCommerce with its new home delivery service

The success of its Click & Collect service has been instrumental in prompting the company to enter online retail.

María Bastero

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10 September 2026

https://marketing4ecommerce.net/en/marketing/
Marketing

In August, YouTube changed how it counts views: we now know how much they have actually increased (spoiler: a lot)

Forty percent of the publicly displayed views on YouTube videos do not meet the minimum threshold to be considered an “engaged view.”

8 September 2026

TikTok launches voice notes, polls, carousels, and live photos to the comments section

4 September 2026

Google avoids splitting its advertising technology business

3 September 2026

All the events surrounding GTA VI, explained: marketing strategy, controversies, and reactions

1 September 2026

https://marketing4ecommerce.net/en/ecommerce/
Ecommerce

Overview of eCommerce in Spain: how the market multiplied 5.7x in ten years

Between 2015 and 2025, the value of Spanish eCommerce has increased by a factor of 5.7, rising from €20,000 million to €114,812 million.

8 September 2026

FTC and 22 states sue Amazon over alleged $20 billion ad auction manipulation

1 September 2026

EU low-value parcel imports drop up to 50% following July 1 tariff crackdown

1 September 2026

The new Meta safety features built for teens that every adult secretly needs

27 August 2026

https://marketing4ecommerce.net/en/saas/
Tools

These are the best hosting services for your eCommerce

We have put together a top list of the best web hosting tools for your eCommerce, to make it easier for you to make your choice.

28 July 2026

These are the best CRM tools for your business

27 July 2026

These are the 9 best SEO/GEO tools to optimize your organic search rankings

24 July 2026

These are the 10 best generative artificial intelligence tools for eCommerce

23 July 2026

artificial intelligence

Anthropic launches Fable 5.1: more powerful than ever… although not necessarily less expensive

Anthropic states that Fable 5.1 is less expensive than its predecessor, but independent tests present a somewhat different account.

2 September 2026

How to optimize your content to appear in search engines with AI

31 July 2026

Google launches three new models of its AI and is already laying the groundwork for Gemini 4

22 July 2026

Not all content created by AI will be required to be labeled: What the new EU AI act requires

21 July 2026

M4C Classics

History of Idealista: birth and evolution of a reference in the real estate sector in Spain

Differences between CRM and ERP: two types of key tools for your business

The importance of creating a brand for SMEs

Social media engagement keys: saturation will be the enemy to beat in 2024 [Metricool].

How to improve your sales skills with AI

https://marketing4ecommerce.net/en/interviews/
Interviews

Giorgio Moretti [Scalapay]: «We have reached 13 million users across Europe»

Giorgio Moretti explains the key aspects of the business model of Scalapay: our focus is Europe, and in particular Italy, Spain, France, and Portugal”.

30 June 2026

Ignacio Puig (Clientify): “The challenge is no longer to capture leads, but to build complete sales systems”

24 March 2026

Jim Yu (BrightEdge): “AI engines are increasingly shaping the answers that drive decisions”

4 November 2025

Gonzalo de Caralt (Commerce): “We are taking eCommerce to a new stage, more cohesive and connected.”

3 September 2025

Francisco López (Clientify): “If a company doesn’t include WhatsApp in its sales strategy, it will fall behind”

24 April 2025