The tools known as Customer Relationship Management (or CRM, by its English acronym) are customer management software solutions that make it possible to centralize all interactions between a company and its customers, very often automating tasks and, therefore, saving time.
CRM is responsible for gathering all information related to business operations and customer interactions, helping you to strengthen customer loyalty and satisfaction. Today, we present you a ranking of the 10 best CRMs available in the market, a selection made by 96 experts in the field. This vertical is part of our Ecommtech Guide 2026, which you can download free of charge via the following link 👇
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These are the 10 best CRM tools:
HubSpot CRM is a free platform that centralizes sales, marketing, and customer service in a single interface. It allows users to manage contacts, automate tasks, create sales pipelines, and track follow-ups with tools such as live chat, meeting scheduling, and email tracking.
It integrates with Gmail, Outlook, and more than 2,000 applications. In addition, it includes real-time analytics, contact segmentation, and artificial intelligence-based automation tools.
Salesforce has established itself in the eCommerce environment through its integrated Commerce Cloud platform, whose main advantage is connecting online sales with its entire CRM ecosystem.
Thanks to Einstein AI and its unified data platform, the tool enables retailers to automate complex operations and personalize each customer’s shopping experience in real time, optimizing the omnichannel journey. Its cloud-based scalable architecture allows both B2B and B2C businesses to efficiently manage global catalogs and unified inventories.
Pipedrive allows users to create and organize sales funnels, automate repetitive tasks, and carry out detailed tracking of customer interactions.
This platform offers integration with tools such as Google Workspace, Mailchimp, and Trello. It also provides real-time analytics, custom reports, and a clear view of sales opportunities. Its intuitive interface makes it easier to manage contacts, deals, and sales team activities.
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Zoho CRM is a comprehensive customer relationship management platform that centralizes sales, marketing, and support in a single interface. It enables process automation, multichannel management (email, social media, chat), and real-time analytics.
Its AI assistant, Zia, offers sales predictions, anomaly detection, and task automation. In addition, you can customize modules, fields, and workflows without code, addressing the specific needs of your business.
Zendesk for sales includes integrated tools that provide the full context of a customer account, keeping you up to date and allowing you to make better use of business opportunities. For example, when a support ticket turns into questions about new products, that opportunity can be handed off to the sales team.
You can make calls, send emails, schedule meetings, and view the history of completed deals from a single place. On top of that, it also includes a conversational CRM.
Microsoft Dynamics 365 natively connects physical and digital sales channels to deliver a unified commerce experience. By centralizing user history and behavior in real time, the platform provides a 360-degree view that makes it possible to personalize every interaction throughout the shopping journey.
Backed by Microsoft Copilot’s artificial intelligence, the system generates intelligent product recommendations, optimizes global inventory management, and streamlines after-sales operations in both B2B and B2C environments.
Bitrix24 is an all-in-one collaboration and business management platform that combines CRM, process automation, project management, communications, and more than 35 tools in one place. It is ideal for teams looking to centralize their operations and scale without losing control. It includes a full CRM with custom funnels, automations, quotes, invoicing, customer management, and online payments.
It also includes an AI sales generator, an enhanced CRM Store, and a more intuitive visual interface for working faster and with fewer clicks.
Clientify is an all-in-one CRM platform that makes it possible to centralize sales, marketing, and customer service. It offers a multichannel Inbox that integrates WhatsApp, email, Live Chat, Instagram, and Facebook Messenger. Its sales module allows users to create custom processes, manage opportunities, and generate sales proposals with AI.
In marketing, it makes it easier to create email and WhatsApp campaigns, automated forms, and landing pages. It offers real-time analytics with customizable dashboards.
Monday transforms eCommerce management through its dedicated Monday CRM solution, making it possible to centralize the entire customer lifecycle in a visual and intuitive interface. The platform stands out for its flexibility in automating workflows, from order tracking and inventory management to after-sales communications, reducing the manual workload of the sales team.
By unifying sales data in customizable real-time dashboards, it enables full control over store performance, optimizing acquisition and loyalty without technical complications.
ClickUp allows eCommerce businesses to unify their commercial and operational management within a single customizable platform. Thanks to its flexibility, it works as a dynamic CRM where it is possible to automate order tracking, manage inventory, and centralize customer communications through no-code workflows.
Through its dashboards and multiple visual views, teams can analyze the sales pipeline in real time, optimize the supply chain, and collaborate efficiently to improve user retention.
While we have selected the best CRM tools, there are others that are also very strong and may be exactly what you need. That is why we are listing them below—in alphabetical order—so you can keep them on your radar: Agile, Billage, Capsule, Creatio, Data CRM, eDrone, Efficy, emBlue, Escala, Espo, Firmao, Freshsales, Kommo, Macroges, Netsuite, NoCRM, Sage CRM, Service CRM, Simla, Streak, Sugar, Taclia, TeamLeader, Upnify (formerly SalesUp), VTiger, Wiwink, WolfCRM and WoowUp.
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