Customer Relationship Management (CRM) tools are customer management software that centralize all interactions between the company and its customers, in many cases automating tasks… and saving time.

The CRM is responsible for collecting all the information of commercial operations and interactions with customers, while maintaining a detailed history, so that you can share and maximize the knowledge of specific customers, at specific times, in order to anticipate needs and understand you in the best possible way. Undoubtedly, having a CRM program in companies allows to generate greater sales opportunities (by providing higher levels of segmentation, precision and attention), while streamlining management and processes.

In short, CRM is a software that -without a doubt- will allow you to boost customer loyalty and satisfaction, but… Do you still do not have a tool like this in your company?

The best CRM tools that will help you improve your customer satisfaction and relationship with your customers

As in 2022, this year we have carried out an evaluation of ecommtech tools with the help of several specialists in different areas of marketing and eCommerce (this time there were 35 jurors, two more than in the previous edition).

This voting process was carried out for our Ecommtech Guide 2023, which you can download for free. There you will find the best tools from 25 different verticals and the names of the jurors.

Download it for free 😉

In this way, in each top we will determine two lists: the top 10 (or less) tools best rated by experts (among which we highlight some editorial recommendations by Marketing4Commerce with the symbol 🥇) and other tools that you should also consider, or at least have identified on the map. Therefore, the first list will be in voting order and the second will be in alphabetical order.

That said, let’s get down to business😉

The 10 best CRMs on the market…

… and other CRM tools that can be useful for your business

Pipedrive (Recommended🥇)

The Pipedrive CRM tool is intuitive and easy to use, offering a large amount of data of interest and future prognosis for your customers and interactions with them. It is a tool very focused on the sales area, not so much on marketing, although its functionalities are quite complete.

It has 5 subscription plans: Basic, Advanced, Professional, Power  and Corporate. All are GDPR compliant and have 24/7 support (chat and email), mobile apps for iOS and Android, more than 350 apps and integrations, data centers in the United States and the European Union, and open API.

Amazon, Skyscanner or Vimeo are some of the brands that have relied on its services. We have tested it to make a didactic video on YouTube and they have made us a special offer for Marketing4eCommerce readers of 1 month free trial (normally 14 days) and 20% discount on the first purchase. You can take advantage of it at this link.

Try Pipedrive

  • Year founded: 2009
  • Country: Estonia

Monday Sales CRM (Recommended🥈)

Monday.com is a very simple software that has predefined templates for all kinds of needs. It gives you the possibility to use the columns to visualize all the information you need at specific times: monitoring the time for each task, keeping you aware of who is in charge of each task, marking locations, adding text, numbers, links…

It has a permanent free plan with up to two users, and three payment plans ranging from 10€ to 24€ per user/month. There is also the Corporate Plan for large companies, which has customized features and prices.


  • Year founded: 2012
  • Country: Israel

HubSpot (Recommended🥉)

HubSpot is one of the best-known CRM tools worldwide, and one of the undisputed references in the field of Inbound Marketing. Hubspot’s CRM functionality allows you to manage all marketing and sales activities as you see fit. It has solutions designed for sales leaders and representatives, marketers, customer service teams and company managers.

Among its many features, you can create landing pages, create chatbots or have live chats, create forms and tickets, control everything from a customized reporting dashboard, have detailed company information, organize and classify the business in your pipeline and create tasks to remind you of important deadlines, etc.

It also has a free version. However, there is a paid version that offers additional tools. They offer different plans and packages for individuals, small teams and companies.

Try HubSpot

  • Year founded: 2005
  • Country: United States

Dynamics 365

Microsoft Dynamics is now Dynamics CRM. It is a perfect software to connect customers, products, people and operations, all from a single platform that can be implemented through a myriad of options. However, it is a paid solution that requires programming skills to get the most out of it. Once you know how to use it, you will be able to simplify and connect business processes, improving interactions with customers and facilitating their growth.

With a wide range of solutions to meet specific needs, pricing and subscription options vary widely. The eCommerce-oriented tool costs $186,02per user/month and includes essential functionalities for managing omnichannel business operations. Additional tools, such as a customer data platform (CDP), anti-fraud protection and unlimited apps, can also be purchased.

  • Year founded: 2012
  • Country: United States


SugarCRM, with customers such as IBM, Audi or Zurich, has a simple user interface and an intuitive customization platform. It offers two types of CRM adapted to each user: marketing automation or sales automation. Both are oriented to maximize sales and are managed with AI that optimizes automation by facilitating tasks. In addition, it is highly customizable, secure, easy to integrate with other platforms and compatible with 30 languages.

You can request a 7-day free trial and then choose from various services and specific solutions ranging from $54,26 to $1107,34 per month.

  • Year founded: 2004
  • Country: United States

Zoho CRM

Zoho CRM is a tool quite similar to Salesforce, integrated by different tools and functionalities that you can use according to the needs of your company. It has a good number of free options and paid Pro versions, which you can evaluate according to your needs. One of its great advantages is that it can be integrated with a multitude of third-party tools that complement its use.

It is easy to use, secure, flexible, scalable, adaptable to all mobile devices. You can try it for free for 15 days and then choose between its 4 subscription plans, which vary between $15,50 and $57,58 per month with an annual contract.

  • Year founded: 1996
  • Country: India


Zendesk Sell is a CRM with integrated sales tools that offer a complete customer account context, keeping teams up-to-date and enabling them to capitalize on opportunities more effectively. For instance, when a support ticket turns into inquiries about new products, that opportunity can be passed on to the sales team. Moreover, tracking is easy because data capture is automated, ensuring representatives and agents stay in sync.

You can make calls, send emails, schedule meetings, and view deal history, all from one place. Lists help you segment and filter leads and deals in real-time. Additionally, you have pre-configured dashboards for data analysis and easy report creation and customization with an intuitive interface.

  • Year founded: 2007
  • Country: United States


Bitrix24 is an online suite that offers more than 35 business tools, including CRM, which streamlines everything from customer management to invoice preparation. It is available both on the cloud and locally, for mobile and desktop devices. It includes all essential tools: sales funnels, channel management, sales reports, 360-degree customer view, sales repetition support, and sales automation.

Moreover, it comes with dozens of available integrations, and you can also create your own applications using its REST API.

While there is a very comprehensive free version with unlimited users, you can also choose from one of the 3 paid plans to access more features.

  • Year founded: 2012
  • Country: Russia


Clientify is a CRM that allows you to manage sales tasks and inbound marketing. They define it as a “360 tool.” Among its features, it enables you to design email marketing campaigns, create landing pages, schedule social media posts, measure marketing strategy results, and, like any CRM, help you achieve a higher number of sales. One of its main advantages is that it is a very intuitive tool, making it easy for you to navigate its modules and find solutions to your queries.

  • Year founded: 2014
  • Country: USA


NoCRM is a customer and lead management software designed for small and micro-businesses with sales teams ranging from 1 to 100 sellers. It offers a simple yet effective sales-oriented tool based on actions. As explained on their website, it is a 100% sales-focused tool, specifically designed to help sales teams convert business opportunities into actual customers.

Its key features include: built-in lead creation, customizable actions and statuses, sales pipeline management, integrated email, multi-level sales goal setting, sales script generator, fully integrated prospecting tool, and team management and collaboration.

  • Year founded: 2013
  • Country: France


The strengths of this tool include its intuitive and appealing design (customizable pop-ups, registration forms, coupons, and surveys to increase conversions, etc.), its speed, the ability to personalize processes and data, and the inclusion of a Chrome/Gmail plugin.

It offers a comprehensive free plan that includes up to 10 users (no credit card required). Paid plans start at $8.99 per month. It is designed with small businesses in mind.

  • Year founded: 2013
  • Country: United States


Billage is an online billing, project, and client management tool designed for agencies, lawyers, consultants, and service-based companies looking to save time and streamline their processes. It stands out for its user-friendliness and versatility. This platform simplifies client management by combining CRM, billing, and project management into one application, allowing for coordinated and centralized work, making it highly useful in facilitating all processes. It is particularly suitable for small and medium-sized businesses.

  • Year founded: 2013
  • Country: Spain


It is a comprehensive and easy-to-use CRM with a free version that includes basic features. It offers a sales pipeline dashboard that allows you to manage all sales opportunities, including potential values, and track conversion rates, sales flow milestones, and forecasts.

Additionally, it provides a calendar, analytics, contact management, various integration options (Microsoft 365, Google Workspace, Xero, FreshBooks, MailChimp, Wufoo, etc.), access to API, and iOS and Android applications.

  • Year founded: 2009
  • Country: United Kingdom


ClickUp was created with the intention of improving productivity for both individuals and businesses, providing a great customer experience, being direct, and constantly innovating. In general terms, it offers different solutions, such as task automation or content boards, to help manage and track objectives effectively. Recently, they have launched ClickUp 3.0, which promises to be a more user-friendly version that allows for “redefining” productivity. You can now sign up for the waiting list to use it before its official release.

It provides a free plan forever and three annual plans starting at $7 per member per month. Additionally, there is also a custom-priced option for large enterprises.

  • Year founded: 2016
  • Country: United States


Creatio defines itself as a tool that allows you to manage each customer in a personalized way at every stage of their lifecycle: from the initial lead or origin to post-sale service (marketing, sales, service). It features a simple, user-friendly, and responsive interface that allows you to visualize the specific situation of each customer at a glance. Additionally, it enables seamless process integration between marketing, sales, and customer service.

You can try it for free, and the prices vary based on the number of users and active contacts.

  • Year founded: 2013
  • Country: United States


DataCRM is another recommended software as it allows you to track all your businesses in real-time in an easy and straightforward manner. It prioritizes activities with the help of colors and establishes workflows. It helps you adapt to commercial processes, define metrics and progress indicators, and obtain detailed performance reports. It offers 24/7 online support and can be used from anywhere in the world. The software also offers a free trial period.

  • Year founded: 2010
  • Country: Colombia

Drop Responder  (ex Pigeon CRM)

Drop Responder is a powerful CRM and automation package integrated into Gmail, which can be downloaded and installed directly from Google Chrome. With this tool, you can track prospects, leads, support tickets, and automate repetitive email tasks. Being fully integrated with Gmail, it also allows you to send cold email campaigns, schedule automatic follow-ups, and track the entire process.

It offers a free plan and two paid plans, priced at $19 and $129 per month with an annual subscription.

  • Year founded: 2017
  • Country: United States

Edrone eCRM

Edrone eCRM combines advanced solutions in the field of Marketing Automation, CRM, and Machine Learning in a single platform.

It is a highly flexible tool that allows you to create any automation path to meet the specific needs of your store. Additionally, it offers a menu of some of the most common scenarios designed to improve conversion rates and increase store sales. For example: recovering abandoned shopping carts, reminding customers of viewed products, cross-selling and upselling (“customers also bought,” “you may also be interested in,” category recommendations, and best-selling product recommendations, etc.).

Edrone eCRM automatically integrates with popular e-commerce platforms like Woocommerce, Shopify, or Prestashop, among many others. You can try it for free, and if it meets your requirements, it offers four subscription plans (you need to contact the company to know the pricing details).

  • Year founded: 2016
  • Country: Poland


Efficy is a CRM solution that adapts to the needs and size of each company. Its software allows for structured growth and development of business activities through integrated actions such as document management, customer relationship management, marketing and contract campaign management, sales team management and motivation, and collaborative project management. Additionally, Efficy offers the possibility of gamifying the CRM, which helps improve the performance of collaborators and facilitates project management.

  • Year founded: 2005
  • Country: Belgium


The CRM by Escala is an all-in-one application with a completely guided process. Among its standout features, it allows you to create landing pages quickly and without programming, attract leads with social media ads through the platform, automate tasks, and measure real-time analytics.

It offers three different plans: Starter Plan (starting at $30 per month, with an annual payment option only), Pro Plan (starting at $77 per year), and Enterprise Plan, tailored for customers with over 100,000 contacts.

  • Yeaar founded: 2019
  • Country: United States


Si bien puede descargar y usar Espo de manera 100% gratuita -para uso personal y comercial-, también puedes elegir la solución CRM en la nube, por 13,53€, 22,5€, o 62,26€ por mes, con una prueba gratuita de 3o días. Sus servidores están ubicados en Canadá y Alemania.

Espo is a comprehensive open-source tool that provides specific solutions for various sectors, including freelancers, photographers, small businesses, SMEs, developers, startups, among others. Its user-friendly interface helps automate sales, manage all information in one place, synchronize Outlook calendars and share them, conduct mass email campaigns, manage inventories, track and analyze data, create campaigns, and synchronize target lists with reports, among other capabilities.

  • Year founded: 2014
  • Country: Ukraine

Freshsales (Freshworks tool)

Freshsales, the CRM tool by Freshworks, allows you to have access to information about customer conversations, deals, tasks, and scheduled appointments with them. It also provides insights into how customers have interacted with the website and the product, among many other features. Additionally, Freshsales enables you to track prospects to know the right moment to engage with them and control the buying journey of each lead with email sequences tailored based on their purchase history.

It offers the option to subscribe to the traditional service or the comprehensive Freshsales Suite, a 360° solution aimed at increasing and managing revenue.

  • Year founded: 2010
  • Country: United States

Kommo (ex amoCRM)

Kommo stands out for its messaging service. Thanks to its technology, it adds a comprehensive set of messaging applications to its arsenal, allowing for quick responses to potential customers and generating more sales. It can track the progress of each lead, provide a preview of the task status, and give an overview of the overall sales status. Additionally, it offers a mobile app.

Kommo offers 3 annual subscription plans: Basic ($15/month), Advanced ($25/month), and Enterprise ($45/month). You can try it for free for 14 days.

  • Year founded: 2009
  • Country: United States


Macroges is a cloud-hosted solution that combines billing and POS functionalities with classic CRM features. It is designed to manage all aspects of your business from a single platform, allowing you to control and organize sales, purchases, inventory, contacts, reports, taxes, and much more.

It integrates with Stripe and Woocommerce, allows you to import contacts from an Excel file or your previous application, and categorizes them based on various criteria: type, group, source, and tags. Moreover, it features a calendar similar to Google Calendar, offering month, week, and day views, and you can categorize events accordingly. Each event can be assigned to an item, a customer, an employee, or a contact. The calendar also provides access to all files in the application for better control and organization.

Macroges offers a free plan for life and 3 paid plans ranging from €5.95 to €14.95 per month. All plans include multi-company support (you can manage up to 99 companies with a single account), customer support, invoice templates, data import, and daily backups.

  • Year founded: 2018
  • Country: Spain


NetSuite, part of Oracle, is a cloud-based CRM software that offers a real-time 360-degree view of your customers. It provides a continuous flow of information throughout the entire customer lifecycle, from lead to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, or support.

To subscribe to NetSuite, you need to pay an annual license fee, which consists of three main components: core platform, optional modules, and the number of users. There is also a one-time implementation fee for the initial setup, and as your business grows, you can activate new modules and add users.

  • Year founded: 1998
  • Country: United States


Sage CRM

Sage offers a multitude of tools, mainly focused on finance and human resources: accounting, invoicing, finance, inventory, manufacturing, payroll, employees, and much more. Among them, Sage CRM stands out as one of the most popular options in the market. While it may not be easily defined as intuitive, it becomes practical once you understand how its mechanics work.

The CRM software automates sales tasks, such as creating quotes and orders, sales forecasting, tracking leads, and converting them into business opportunities through sales workflows. This way, you can determine lead sources, sales opportunities, and closed deals.

The system also helps you find customer data for future campaigns and allows you to send targeted email campaigns. When someone places an order for a product or service, you can easily track it.

The pricing information is not available on their website, as they offer tailored solutions based on the size and specific needs of each company.

  • Year founded: 1988
  • Country: United Kingdom


Salesforce is another noteworthy tool. With a usage mechanism quite similar to Pipedrive, its CRM Customer 360 is one of the most well-known programs in the market and is highly recommended for large enterprises but not as much for entrepreneurs or SMEs.

This tool unifies marketing, sales, commerce, service, and IT departments through shared and easy-to-understand data on a single integrated CRM platform. With a unique view of customers, the sales team can provide personalized and connected experiences to build stronger relationships.

The solutions offered by Salesforce are customizable, meaning that the package each company subscribes to may not necessarily include all the tools Salesforce provides. To get guidance and pricing for the service to be contracted, you need to get in touch with the company.

  • Year founded: 1999
  • Country: United States


Streak is a CRM fully integrated into your Gmail inbox and works seamlessly with all other G Suite applications. It can be used to track various business processes, including sales, partnerships, support, hiring, workflow, and much more. Its interface is simple, intuitive, and elegant.

  • Year founded: 2011
  • Country: United States


Taclia offers a completely free CRM that adapts to your company’s needs to provide your customers with the best experience. With this tool, you can track activities in real-time, visualize tasks in list format to distribute the workload among teams and know what needs to be done at any given moment. It enables you to carry out quick and professional sales management, and finally, you can create documents like invoices and quotes to send them to your customers promptly without wasting time. All of this can be done from one place.

  • Year founded: 2018
  • Country: Spain


TeamLeader es un software all in one, que permite unificar en un dashboard principal todas las tareas, reuniones y llamadas a las que debes dar seguimiento día a día para lograr que la relación con tus clientes y clientes potenciales incremente. Ayuda a simplificar y automatizar todos los procesos posibles en empresas pequeñas (hasta 20 empleados) y grandes (de hasta 1.000 empleados).

Entre sus funciones, destacan la posibilidad de crear presupuestos y facturas profesionales con pocos clics, gestionar proyectos, realizar seguimientos puntuales de las oportunidades de venta, pronosticar tu flujo de caja y generar informes financieros exhaustivos, conocer tu estructura de costes y tus márgenes por proyecto, cliente o empleado, entre muchas otras.

TeamLeader is an all-in-one software that allows you to unify all tasks, meetings, and calls that need to be followed up on a daily basis in one main dashboard, enhancing the relationship with your existing and potential customers. It helps simplify and automate various processes for both small companies (up to 20 employees) and large enterprises (up to 1,000 employees).

Among its features, it allows you to create professional quotes and invoices with just a few clicks, manage projects, closely track sales opportunities, forecast your cash flow, generate comprehensive financial reports, analyze cost structures, and margins per project, client, or employee, among many others.

  • Year founded: 2012
  • Country: Belgium

Upnify (ex SalesUp)

SalesUp is a sales-oriented CRM designed by sales experts for the Spanish-speaking market. The system’s tools streamline daily activities and standardize sales processes to optimize efficiency, including the agenda, email setup, templates, and automated communications. Additionally, it integrates with other tools such as WordPress, Mailchimp, Gmail, and social media platforms (RRSS).

It generates real-time reports that help you guide strategies to increase ROI. It offers a 30-day free trial, and afterward, you can choose from three payment plans.

  • Year founded: 2009
  • Country: Mexico


Vtiger is an open-source CRM that helps businesses optimize their operations and improve performance by providing high-quality and functional tools for sales, marketing, and customer service teams. It offers customized emails and forms, targeted campaigns based on smart segmentation, accurate statistics through charts and tables, comprehensive reports from real-time data, document management, shared inbox, contact and event management, appointment scheduler, quote generator, forecasts, and quotas, among many other functionalities.

Currently, the company has an active community of users, developers, and partner networks in over 110 countries, and its products are used by more than 300,000 companies worldwide. They offer a free version for a lifetime, and later, they have various plans catering to both professionals and businesses.

  • Year founded: 2004
  • Countries: India and the United States


Wiwink is an all-in-one business management platform with multiple applications that allow you to manage leads, quotes, clients, and tasks all in one space. You can customize invoices with your corporate branding and automatically configure recurring invoices to be sent via email. It also enables electronic document signing, storage of documents and files in folders, centralization of all company communications and tracking, and the generation of customizable and automatic reports, among other features.

You can try it for free for 30 days with unlimited contacts and tasks, but with a maximum of 100 records per entity and non-customized invoices. Wiwink also offers different paid plans and you can also request a custom plan.

  • Year founded: 2016
  • Country: Spain


WolfCRM is a tool that offers a CRM program to manage customer relationships, providing a new method of work and process management. Its creators claim that it streamlines processes and improves the profitability of businesses that use it, increasing business pace and ensuring a high level of customer satisfaction. It offers different plans to suit your company’s needs:

  • WolfCRM Professional: This plan is oriented towards small companies that are starting to receive more orders and need to control their system and management departments.
  • WolfCRM Marketing: This plan is focused on companies looking to attract a large number of new customers.
  • WolfCRM Business: This last plan is for companies that want to level up and control every detail, from user experience to marketing and sales strategies.

Some of its most notable features include better customer knowledge, with all information stored in one place; improved segmentation, allowing data breakdown by categories and criteria; reminder system for appointments and follow-up emails to customers; purchase habits tracking system; customizable email and letter templates ready to use; and improved data privacy protection.

  • Year founded: 2015
  • Country: Spain

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