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While there are undisputed leaders in online commerce, each country has its own rules and preferences when it comes to choosing its usual eCommerce for online shopping.

In France, for example, according to the analysis of the WiziShop platform, the following list ranks the 10 most popular eCommerce in the country according to their number of unique visitors per month throughout 2023.

  1. Amazon
  2. Leboncoin
  3. Booking
  4. Vinted
  5. E. Leclerc
  6. Cdiscount
  7. Lidl
  8. Carrefour
  9. Fnac
  10. Shein

1. Amazon

At the top of the ranking, as in the previous edition, is Amazon, the world’s leading eCommerce retailer. Throughout 2023, the site counted 277 million monthly visits and, during the third quarter of 2023, this platform reached 37.8 million unique monthly visitors (about 8.2 million unique visitors per day), representing 59.3% of French consumers. Thanks to its sales, Amazon accounts for more than 20% of e-commerce revenues in the non-food sector in France.

Amazon Francia web screenshot

2. Leboncoin

Keeping the second place with respect to 2022, we find Leboncoin, a website that was created in 2006 and specializes in the publication of classified ads. Throughout 2023, it has managed to accumulate more than 285 million visits and, in the last quarter of 2023, it reached an average of 27.8 million unique visitors per month (about 6.8 million per day). This represents 43.8% of French consumers.

Landing page de Leboncoin

Leboncoin web screenshot.

3. Booking

Booking.com is a travel metasearch engine originating in the Netherlands, which allows booking of accommodation, flights, rental cars and tourist activities. Over the years it has expanded strongly and now has a presence in 70 countries.

In the last quarter of 2023, the site averaged 17 million unique visitors per month in France (an average of 1.7 million per day), gaining 2 places over the previous year. This represents 26.8% of French consumers.

4. Vinted

Vinted is a Lithuanian platform where users can sell, buy and exchange second-hand clothing and accessories. With a presence in many EU countries, it has become quite popular in the French market; in Q3 2023 it had an average of 16.6 unique visitors per month (about 4.6 million per day). This represents 26.1% of French consumers.

Its success is even more remarkable in the field of mobile applications, with 83% of its traffic occurring within the application. However, it dropped one place in the table compared to 2022.

Landing page de Vinted

Vinted France web screenshot

5. E.Leclerc

E.Leclerc is a French supermarket and hypermarket chain with a long history in the market. It has a physical presence in France, Spain, Italy, Poland, Portugal, Slovenia and Andorra, and has grown exponentially since going digital. In the last quarter of 2023, the platform had a monthly average of 16.5 million unique visitors (about 2.3 million per day), representing 26% of French consumers. Thanks to these numbers, it managed to climb one position compared to 2022.

Landing page de E.Leclerc

E.Lecrerc web screenshot

6. Cdiscount

Cdiscount is a French platform that was founded in 1998 and specializes in general retail with a wide range of products, from various categories such as electronics, household appliances and food.

In the last third of 2023, the site had a monthly average of 16.5 million unique visitors (1.6 million daily), representing 26% of French consumers.

Despite dropping two positions compared to 2022, it has a very good figure in terms of app and mobile traffic, with 92% of its traffic on these media in 2023.

Landing page de Cdiscount

Cdiscount web screenshot

7. Lidl

This well-known German supermarket chain specializes in discounts and low prices on food and non-food products. It currently has around 12,000 stores in thirty countries, and is very successful in the French market.

Throughout the last quarter of 2023, Lidl online averaged 15.8 million unique visitors per month (about 2 million per day), a figure driven largely by the economic crisis that has forced users to seek out as many deals as possible. Last year, eCommerce was not part of this top.

Lidl France web screenshot

8. Carrefour

Founded in 1959, Carrefour has managed to expand beyond Europe and already accumulates 11,960 stores worldwide (5,381 stores in France, 4,830 stores in the rest of Europe, 1,036 stores in Latin America and 235 in Asia). In the digital field, Carrefour is positioned as one of the preferred brands for everyday shopping and in 2023 accumulated an average of 14.4 million unique visitors to its French online store (1.6 million daily), representing 22.7% of consumers in the Gallic country.

It remains in the same position as in 2022.

Carrefour France web screenshot

9. Fnac

In second-to-last place is the well-known Fnac, a subsidiary of Groupe Fnac Darty, a store specializing in electronics, computers, photographic items, books, music and video. The company has 44 subsidiaries in Belgium, Italy, Greece, Spain, Portugal, Brazil, Morocco, Taiwan and France.

According to the ranking, Fnac has managed to accumulate an average of 14 million unique visitors per month (964,000 per day), representing 22.1% of French consumers.

Like Carrefour, this store retains the position it held in 2022.

Fnac Francia web screenshot

10. Shein

In the last position and down 3 places compared to 2022, we find Shein, the low-cost fashion giant of Asian origin, which has managed to penetrate the French market. According to WiziShop data, during the last quarter of 2023, the platform had an average of 13.8 million unique visitors per month (approximately 2.67 million per day). This figure represents 21.7% of French consumers.

Shein France web screenshot

 

Image: GPT4 and Canva

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