Marketing

Apple spot for Paris 2024 Paralympics Games

This is how the advertising campaigns of the sponsors of the Paris 2024 Paralympic Games look like

Some of the paralympisc sponsosrs are Nike, Apple, Nestlé, or Visa. They have launched different campaigns to show their support.
Carolina Muñiz - August 30, 2024
cookiebot usercentrics

Avoid fines and loss of conversions with proper cookie banner configuration

We explore the impact and regulation of user consent in the digital age and its relationship to data privacy.
Alba Chaves - July 24, 2024
olympic games sponsors

Which brands are the sponsors of the Paris 2024 Olympic Games

We analyze the advertising environment of this event which, in its previous edition, had 3,050M unique viewers.
Carolina Muñiz - July 23, 2024
gelato etsy

How to use Gelato for print on demand on Etsy

Gelato allows for the customization of all types of products while minimizing production and storage costs, which is key to succeeding on Etsy.
Alba Chaves - July 1, 2024
Image generated by GPT4 about faceless marketing

What is faceless marketing and how it can be helpful for your business

This new trend in marketing is starting to be widely used by some brands, and it is working. To do it, you do not need any human face or personality.
Carolina Muñiz - June 28, 2024
Image created with GPT4 showing a soccer player throwing a ball at a giant coke bottle.

Who are the official sponsors of UEFA Euro 2024 and why do they have such an impact

In the previous edition, UEFA's commercial and sponsorship rights generated a profit of 520 million euros.
Carolina Muñiz - June 18, 2024
pinkwashing

What is pinkwashing and why you should avoid it

Pinkwashing refers to campaigns carried out by brands that exploit the social movement fighting for LGTBIQ+ rights.
Carolina Muñiz - June 14, 2024
best apps for your holidays

The best apps for holidays that you must have on your mobile

Discover the best apps for vacations: the applications you must have on your mobile to enjoy your free time
Carolina Muñiz - May 22, 2024
Best movies about marketing and advertising

These are the 10 movies about marketing and advertising that you should see (now)

Do you want to see a movie about marketing? Here are some movies you cannot miss: The Social Network, Wolf of Wall Street and The Intern.
Noelia Fraguela - May 3, 2024
best influencer marketgin agencies in mexico

Meet the best influencer marketing agencies in Mexico

Influencer marketing agencies in Mexico have stood out in the market for their work to position themselves and generate awareness.
Susana Galeano - April 25, 2024
A project manager comunicating with her team

What is a project manager and why is so important in digital environment

A project manager is the person in charge of planning, executing and supervising projects guaranteeing their successful development.
Carolina Muñiz - March 25, 2024

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