If you are not only a marketer but also a movie buff, this article is all you need to spend a great afternoon with a movie and a blanket (plus popcorn, of course). We have compiled for you a list with the 10 best movies about marketing and advertising that you should see, and another list with movies that are also great for a rainy weekend 😉.

These are the 10 best movies about marketing and eCommerce:

  1. The Social Network (2010)
  2. The Founder (2016)
  3. Thank you for smoking (2005)
  4. The Truman Show (1998)
  5. Chef (2014)
  6. Joy (2015)
  7. The Joneses (2009)
  8. The greatest movie ever sold (2011)
  9. The intern (2015)
  10. Steve Jobs (2015)

1. The Social Network (2010)

14 years have already passed since the shooting of this movie. You can imagine how many updates this social network has brought during these 12 years, how many times its downfall has been predicted and there it is, still resisting.

“The Social Network” directed by the incredible David Fincher (Lost, House of Cards, Zodiac) and starring Jesse Eisenberg and Andrew Garfield playing the two creators of Facebook Mark Zuckerberg and Eduardo Saverin respectively, is available on Amazon Prime Video.

Based on Ben Mezrich’s book “Billionaires by Accident” it has the same screenwriter as “Steve Jobs” Aaron Sorkin (it is clear that Sorkin is motivated by affable personalities).

The film tells the story of the creation of the social network but seen from several points of view.

  • Facebook’s creator, Mark Zuckerberg.
  • His best friend and later fired Eduardo Saverin, who was the capitalist partner in the first phase of this social network.
  • The creator of Napster, Sean Parker, who got Silicon Valley investors to finance this social network.
  • The Winklevoss twins, Harvard classmates of Zuckerberg and Saverin, who claimed that Zuckerberg had plagiarized their idea.

This film is very interesting from all angles: the creation of the platform, the character of the genius behind it, the marketing that took place and the immense work of innovation that accompanies this gigantic social network on a daily basis.

2. The Founder (2016)

The Founder, El Fundador o Hambre de Poder (según el país) es una película-biopic estadounidense sobre Ray Krock (Michael Keaton), quien, aunque no fundó McDonald’s, sí fue el que se dio cuenta del potencial del negocio. Un claro ejemplo de cómo un buen estratega logró convertir la franquicia en el imperio mundial de comida rápida que es hoy en día. Actualmente se encuentra disponible en Apple TV

The Founder, The Founder or Hunger for Power (depending on the country) is an American biopic about Ray Krock (Michael Keaton), who, although he did not found McDonald’s, was the one who realized the potential of the business. A clear example of how a good strategist managed to turn the franchise into the global fast food empire it is today. It is currently available on Apple TV.

3. Thank you for smoking (2005)

Available on Amazon Prime Video or Apple TV, its original title is “Thank You for Smoking”, a film based on the novel of the same name by Christopher Buckley, where the story of Nick Naylor (Aaron Eckhart), vice president of the Academy of Tobacco Studies, is told in a satirical way.

Naylor is in charge of linking cigarette consumption with any harm to consumers, but paradoxically, most of the financing of this company comes from the tobacco companies and of course, when presenting the results of his studies, tobacco never loses out.

4. The Truman Show (1998)

Impossible not to include this film that has already gone down in the history of world cinema. We are talking about The Truman Show, or The Truman Show, as it was known in Spain, a film directed by Peter Weir, written by Andrew Niccol and starring an impeccable Jim Carrey, who plays the role of Truman Burbank, a person who, at birth, was adopted and raised by a corporation within a simulated reality television show that focuses on his life. Truman’s life is filmed through thousands of hidden cameras 24 hours a day and broadcast live around the world, allowing executive producer Christof (Ed Harris) to capture the real emotion of Truman – who is unaware of being part of a fiction – and human behavior when put in certain situations.

The plot starts to get exciting when Truman discovers the truth and tries to escape that unreality, despite the constant obstacles imposed by the production.

5. Chef (2014)

Available on Amazon Prime Video, Apple TV and Movistar Plus, in this film we discover the story of chef Carl Casper (Jon Favreau), who quits his job at a famous restaurant in Los Angeles, for confronting the controlling owner by refusing to give up his creative integrity.

While in Miami, he teams up with his ex-wife, his friend and his son to open a Cuban street food stand, returning to his roots and falling back in love with cooking, his true passion.

6. Joy (2015)

Joy is a movie 100% recommended for entrepreneurs and marketers. Its protagonist, Joy Mangano (Jennifer Lawrence), is a woman who, from her housewife duties, became an entrepreneur valued in millions of dollars for the sales of her inventions. She became famous when she designed the Miracle Mop, a self-squeezing mop that became an overnight television bestseller. Joy was able to transform her knowledge of the cleaning arts into novel, easy-to-use products.

Although you can appreciate a classic story where marketing was traditional, with this movie you will learn the elementary rules of a marketing strategy. You can find it in the Disney Plus catalog.

7. The Joneses (2009)

Although it was not a box office success, this movie has a lot of substance, as it is about a supposedly married couple with a son and a daughter, who move to an upper middle class neighborhood and quickly become the sensation of the neighborhood, envied and adored by all.

However, the Joneses are not a real family, but employees of a marketing company perfectly executing a marketing strategy to introduce a series of luxury products in the neighborhood.

8. Best movie ever sold (2011)

After the success in 2004 with “Super size me”, its director Morgan Spurlo returned to the documentary field with “The greatest movie ever sold”.

In this documentary, Morgan Spurlo shows us the power that big brands have in the film industry, how marketing and advertising objectives can change the script of a film at the desire of the advertiser and how the desire to sell and create new needs in consumers makes the demands of advertisers are endless.

Impressive to see a city like Sao Paulo, totally empty of advertising and how merchants have changed their way of advertising for this. Mogan Spurlo’s approach on how to advertise a shampoo created for both people and horses is apotheosic.

9. The intern (2015)

This comedy by director Nancy Meyers, available on Amazon Prime Video, Apple TV and Movistar Plus, tells the story of Ben Whittaker (Robert De Niro), a retired sales manager and widower who, tired of not finding an activity that fills his time and makes him feel fulfilled, decides to enroll in a scholarship program for seniors.

Thus, Ben becomes an intern in a fashion eCommerce, being under the orders of its young founder Jules Ostin (Anne Hathaway). Both characters will have to learn to work together, finding the perfect synergy between their personalities and working methods.

10. Steve Jobs (2015)

Although there are several films based on the life of Apple’s co-founder, we have chosen this one because of the quality of director Danny Boyle (Trainspotting, Slumdog Millionaire) and its main actors: Michael Fassbender, Kate Winslet and Jeff Daniels.

The film is based on the only authorized biography of Steve Jobs, the one written by Walter Isaacson. It focuses on 3 important points in Jobs’ career: the launch of the first Macintosh computer (1984), the first NeXT computer (1988) and the presentation of the first iMac (1998). Each of these releases coincides with a key personal moment in the life of “this mild-mannered genius”: The paternity suit by his ex-girlfriend, his resignation from Apple and his subsequent return as CEO of Apple.

Impressive to see the creativity, originality and dedication of a genius like Steve Jobs, yes, from afar! If you have an Apple TV or Amazon Prime Video account, you already have a plan for the weekend.

Other eCommerce and marketing movies that you should not miss

11. Wolf of Wall Street (2013)

Based on true events, this film about the stock market directed by Martin Scorsese narrates the life of Jordan Belfort (Leonardo DiCaprio), an American stockbroker in the mid-80s. At the same time that Jordan himself is telling us about his life, he also presents us with a series of lessons that we could well use for marketing, business and, above all, sales.

Among the lessons you can learn from this movie on Netflix are: dedicate yourself to what you are passionate about, train and motivate your team, find out what your customer needs and above all: do not underestimate the opportunities, no matter how small they may seem, as they can be very useful to learn new things.

12. Air (2023)

It is the newest film on the list. It was released last year and tells the story of the partnership that in the mid-80s was signed between basketball player Michael Jordan -a rookie at the time- and the incipient basketball section of the sports shoe company Nike; an agreement that would revolutionize the world of sports and contemporary culture with the Air Jordan brand. The story shows how an unlikely gamble ended up defining the fate of an unconventional business team and how the convincing power of a mother who knows the value and potential of a son can have an impact.

The film is based on true events, directed by Ben Affleck, written by Alex Convery, and stars Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker and Viola Davis. You can watch it on Prime Video.

13. Silicon Cowboys (2016)

This interesting American documentary tells the story of Rod Canion, Jim Harris and Bill Murto, three co-workers at Texas Instruments. Tired of being mistreated and underestimated by their bosses, they decided to quit their jobs and founded their own computer company in 1981, which they called Compaq.

Their company managed to shake the foundations of one of the most important companies of the time, IBM, and to start the era of clones, which would revolutionize computing by popularizing PCs all over the world.

14. The True Cost (2015)

A documentary film directed by Andrew Morgan, where different aspects of the fast fashion industry are shown and discussed from an approach that encompasses environmental, social and psychological aspects, as well as how this industry is linked to a capitalist model where workers in developing countries are exploited for low wages.

The documentary was developed under a format of interviews with environmentalists, garment workers, factory owners and people who promote sustainable clothing production.

15. The Greatest Showman (2017)

This American film tells the story (albeit in a sweetened form) of circus impresario Phineas T. Barnum (Hugh Jackman), who is considered one of the forerunners of public relations. Barnum (Hugh Jackman), who is considered one of the forerunners of public relations. After losing his job, Barnum decides to set up his own business, a museum of curiosities that eventually evolves into a circus show as he recruits people with unique characteristics or extraordinary abilities for him.

Much of the plot centers on Barnum’s entrepreneurial journey, showing the problems that arise and the ingenious solutions he devises to attract audiences and make his shows a success. If this film teaches us anything, it is how to pursue a dream without giving up, pushing ourselves through creativity. It is available on a multitude of platforms, so you have plenty to choose from: Amazon Prime Video, Apple TV, and Disney Plus.

16. Walt the dreamer (2015)

Also known as Walt before Mickey, it is a film based on the only book about Walt Disney that has the approval of the Disney family. It shows the conflicts and adversities that Walt Disney (Thomas Ian Nicholas) the historic entrepreneur had to face before building the huge studio that would become a worldwide icon and the complicated road he had to travel to create his masterpiece: Mickey Mouse.

17. Moneyball (2011)

Moneyball is a film that tells the story of Billy Beane (Brad Pitt), general manager of the Oakland Athletics (baseball), who in 2001 became famous for achieving great success through the “Moneyball” method, a program that consists of building a competitive team with fewer financial resources than most Major League Baseball teams and using computer statistical methods to coordinate players.

The screenplay is written by Steven Zaillian (American Gangster) and Aaron Sorkin (The Social Network), based on true events, and is directed by Bennett Miller (Capote). Rounding out the cast are Robin Wright (The Princess Bride), Jonah Hill (Supernatural), Philip Seymout Hoffman (Capote) and Stephen Bishop (Friday Night Lights).

You can watch it on YouTube (fee).

18. Crazy People (1990)

A “classic” movie, which is also known by the title Crazy, Crazy, But Not That Crazy. It is a comedy that features actor Dudley Moore as Emory Leeson, a highly stressed advertising executive who, on the verge of a crisis, is confined to an insane asylum, where he begins to really prosper in his career, thanks to the other patients.

Leeson decides to set up, together with another patient, an advertising agency based on a dangerous and forceful message: always tell the truth about the products they advertise.

19. Hater (2020)

Hater (Polish: Hejter) is a 2020 Polish thriller-drama film directed by Jan Komasa and written by Mateusz Pacewicz. The plot centers on Tomasz Giemza, a university student expelled from Warsaw, who is obsessed with the upper-class progressive Krasucki family. The young man takes a job at a public relations firm, which turns out to be a rapidly developing troll farm, where the business of spreading fake news and generating online hate against famous personalities, internet celebrities and politicians is cooked up. Tomasz enters that wheel, something that has catastrophic consequences for everyone.

You can watch it on Netflix.

20. The Internship (2013)

It is a comic movie full of clichés, but it is worth it (the Vince Vaughn/Own Wilson duo is unbeatable). The film is based on the story of Billy McMahon and Nick Campbell, two watch salesmen who are forced to urgently look for a job when the company they work for goes bankrupt. Miraculously, the two apply for internship positions at Google and are accepted despite age and lack of experience (they are the only two interns outside of a normal college age). The interns spend the summer competing in teams against other interns on a variety of tasks: only the winning team members will be guaranteed a job at Google.

While, the rating from the prestigious movie review site, Rotten Tomatoes, punishes it quite a bit critically (35% on the tomatometer), it has our M4C seal of approval.

You can watch it with your Disney+ and Amazon Prime subscription.

21. 13,99 (2007)

Film showing a publicist who, tired of having his brilliant ideas thrown out by marketing directors, decides to do everything he can to get fired and ensure a good early retirement.

Directed by Jan Kounen and starring Oscar winner Jean Dujardin, 13.99 is a comedy of excess, where we are presented with an eccentric and hedonistic (to put it mildly) main character who is a bit of a cliché, but where “who decides what the public will want tomorrow” is well shown.

22. The boss baby (2017)

Perfect for all ages, the plot of this movie has a backstory that could very well remind us of a war between competing brands for the love of their audience. Its protagonist, Theodore, better known as the baby boss and CEO of Baby Corp (a secret fantasy company run by babies and which is the true origin of babies), is sent on a secret mission to discover the secrets of its biggest competitors: the Puppy Co. puppy company.

Theodore and his older brother, Tim, will have to work together to dismantle their competitors’ plans and protect the popularity of babies and Baby Corp. You can currently enjoy this movie on Netflix.

23. No (2012)

Of Chilean origin, this politician gives an example of how marketing can also be used in political matters, recounting the No political campaign during the 1988 plebiscite that sought to overthrow the Pinochet dictatorship.

René Saavedra was a successful publicist who was approached by the No political committee to ask him about his advertising proposal. He agrees and realizes that the campaign is based on a sad and unattractive litany of abuses committed by the regime. Hoping to end Pinochet’s tyranny, he decides to be part of the advertising committee and proposes a change of strategy by focusing on the abstract concepts of joy and creating the song “Chile, la alegría ya viene” (Chile, joy is coming).

Starring Gael Garcia Bernal, Alfredo Castro and Luis Gnecco, it was the first Chilean film to be nominated for an Oscar in the Best Foreign Film category.

And so far our selection of films about marketing and advertising. We hope you find it useful to broaden your knowledge on the subject while enjoying the seventh art and, if you miss any of them, don’t hesitate to leave it in the comments!

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