Marketing

Talk to your Feed: Facebook launches natural language controls to shape your algorithm

Click the three dots on any post, select "your algorithm," and choose your interests to personalize what you see in the feed.
Carolina Muñiz - October 14, 2026

Google concludes its September spam update

Within fifteen days, Google has declared its fourth spam update of the year to be concluded. Will it be the last one we will see in 2026?
Rafael Sotelo - October 8, 2026

TikTok debuts agentic commerce tools to let users chat and buy directly in feed

The major new feature is Shopping Assistant, an integrated virtual assistant that interacts with users in a conversation.
Carolina Muñiz - October 6, 2026

Google updates its guidelines: review of AI-created content and main content quality are key to SEO

Being familiar with the latest updates from Google Search Central can help increase the quality and visibility of web content.
María Bastero - October 5, 2026

Shopify launches Canvas: visualize all the pages of your eCommerce from a single panel

Discover how Canvas works, the new offering from Shopify that integrates Sidekick AI to create and customize online stores.
Carolina Muñiz - October 5, 2026
Screenshot showing the use of Amazon's Ads Agent on a laptop, in a setting filled with visual references to Amazon and the advertising ecosystem.

Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence

Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.
Rafael Sotelo - October 1, 2026
school instagram feature

How to add your high school and university to your Instagram profile and connect with your classmates

If you add your college to your profile on Instagram, a banner will appear and you will have access to a students directory from your school.
Carolina Muñiz - September 30, 2026
Bicicletas de colores aparcadas frente a un edificio acristalado con el logo de Google. Entorno corporativo y tecnológico.

Fun facts (that you probably do not know) about the history of Google

Did you know that its name originated from a mistake? Or that its mascot is a dinosaur? Do you know who its CEO is?
Rafael Sotelo - September 27, 2026

Google welcomes the hoa hoa Season with a spam update (the fourth one of the year)

The September spam update will take approximately two weeks to complete worldwide. We explain what type of content it will penalize.
María Bastero - September 25, 2026

From discovery to checkout: YouTube adds AI product comparisons and in-video shopping

YouTube is enhancing Ask YouTube and Shopping to assist users in discovering, comparing, and purchasing products within the platform.
Rafael Sotelo - September 24, 2026

TikTok Ads are less expensive… however, nine out of ten advertisers continue to choose only Meta

According to a Metricool study, TikTok offers lower CPC, CPL, and CPM, but Meta continues to dominate advertising investment on social media.
María Bastero - September 23, 2026

Google wipes organic product carousels across Europe, replacing them with comparison site hubs

Search results that display an organic product carousel have declined by more than 90% in the European Economic Area.
María Bastero - September 21, 2026

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