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If you are an active user of TikTok, you have surely heard the name of Charli D’Amelio, one of the most well-known influencers, not only on this platform, but also on other social networks, mentioned or a video has appeared on “For you” page. Currently, Charli D’Amelio has 154.5 million followers on TikTok and she is the second most followed tiktoker on the platform.

How Charli D’Amelio became famous

Charli Grace D’Amelio, born in Connecticut, United States, on May 1, 2004 is a well-known influencer, model and dancer who became popular on social media thanks to her dance and entertainment content. In her TikTok videos, she makes her talent and passion for dancing, creating choreographies and from time to time she does dance challenges together with other content creators.

He managed to achieve great popularity in 2019 when he recorded and uploaded a video dancing to K Camp’s “Lottery” track, which went viral. However, that was not her first video, but one she made with a friend in which they lip-synced. Even so, by November of that same year, she had already reached 5 million followers on the platform.

With her viral content, by 2020 she managed to position herself as the TikTok account with the most followers worldwide (the first account to get 100 million followers on the social media app). However, she was eventually surpassed by content creator Khaby Lame. Currently, D’Amelio has 154.5 million followers within the platform, while on Instagram she has around 44,4 million (3 million less than in 2023).

@charlidamelio A HUGE THANK YOU TO EVERYONE WHO HAS HELPED ME REACH 100 MILLION SUPPORTERS!!! AND ANOTHER HUGE THANK YOU TO @tiktok ♬ original sound – charli d’amelio

As her popularity grew, Charli began collaborating with brands and participating in renowned events. She signed sponsorship deals with companies such as Hollister and Morphe Cosmetics, and was also invited to participate in TV shows and entertainment industry events.

You could say that 2020 was a successful year for D’Amelio. During that year she made an appearance in a Super Bowl commercial for Sabra Hummus along with other celebrities. For the event, she had the opportunity to meet Jennifer Lopez and together they created the TikTok challenge called “J Lo Super Bowl Challenge”.

In that same year, Charli performed a dance performance at the NBA 2020 All-Star Game. In turn, she collaborated on a YouTube video with actor Noah Schnapp.

According to data from 2022, the influencer has managed to generate earnings of up to $17.5 million annually thanks to content creation and her collaboration with major brands.

She has collaborated with major brands. Her most recent big collaboration was with Ford, the cars brand. They made a video for her YouTube channel in which she and her dad were the main characters as both share their passion for this brand cars.

She does not only upload content to TikTok, she use her YouTube channel to upload GRWM videos, skin care routines and challenges. During her time on “dancing with the stars”, a dance program in which she won in 2023, she also uploaded her performances to this channel.

In addition, on youtube she also intends to boost her musical career as a singer. She released her first single a year ago and is called “If you ask me to”.

Charli D’Amelio’s independent projects

In addition to her success in TikTok, Charli has also experimented in other areas. Together with her sister Dixie, she launched a podcast called “Charli and Dixie: 2 Chix” in 2020, where they discuss various topics and interview special guests. She has also entered the music industry, releasing a few songs and collaborating with popular artists.

The D’Amelio sisters also began a collaboration with cosmetics brand Morphe to launch the “Morphe 2” line, designed to bring a natural, fresh look to those who use the makeup. The line includes products such as foundations, lip glosses, bronzers, highlighters and eyeliners. Together they also have a clothing brand called Social Tourist, but it is believed to have stopped production.

@charlidamelio #socialtouristcofounder cute new @social tourist january drop available now 🖤 #wethetourists ♬ Tango

On the other hand, the popular coffee and donut chain, Dunkin’ Donuts, created a drink in collaboration with Charli D’Amelio. “The Charli” is an iced drink based on coffee with milk and caramel. It was inspired by the influencer’s preferences, consisting of an iced coffee with three pumps of caramel and milk flavor. The drink became very popular among D’Amelio’s followers, who started ordering it at Dunkin’ Donuts locations and sharing it on social networks.

One of the most recent projects has been “The D’Amelio Show,” which airs on the streaming platform Hulu (now also on Dinsey+). It focuses on showing the life of the influencer’s family. It currently has two seasons and the premiere of the third one is expected.

Now, the complete family is registered brand and her father owns the company D’amelio Brands, which was born 100% online. Their main focus is to support their brands to start online and then help them to expand to other markets and channels.

Be Happy Snacks, her family project

Recently she and her family launched a snacks brand called “Be Happy Snacks”. They claim to be a pop corn brand in which every product is an experience. Their aim is to create a “food lovers community” that love snacking, and overall, health snacking.

Their flavors are Cotton Candy, White Cheddar, and Himalayan Pink Salt. They sell their products in some of the biggest retailers across the US such as: Walmart, Acme, Carrs, United Supermarkets, Star Market, o Albertsons.

It has an eye-catching packaging with bright colors that attracts attention. In the designs of the bags you can see an explosion of colors that refer to the taste explosion when tasting this product.

D'Amelio Family with their products of Be Happy Snacks

 

D’Amelio bets on authenticity

On several occasions, Charlie D’Amelio has clarified that there was a time in her childhood and adolescence when she suffered bullying, so she has spoken openly about the issue on social networks and her podcast to raise awareness.

The influencer has stood out for promoting self-love and acceptance. She has expressed her firm stance against bullying and has used her platform to raise awareness. She has also shared messages of support to those who have experienced online bullying, encouraging them not to be affected by negative comments and to seek help when necessary.

One of her latest actions has been to show herself in photos and videos  in a natural way, saying goodbye to makeup retouching, filters and letting her face acne show. The influencer acknowledged that doing this was very difficult because she did not feel comfortable with her skin, but she is in a process of acceptance and learning to love herself.

Charli has emerged as an icon for numerous young people who find inspiration in her dancing talent, her authenticity and her ability to establish a connection with her audience. Her upbeat and optimistic content has resonated deeply with millions of followers across the globe, catapulting her to the status of one of today’s most relevant influencers.

Image: Charli D’Amelio’s instagram profile

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