Social networks are something that is not missing in the day to day of many people, and it is that nowadays it is already part of the routine and have become a necessity. In Colombia Social networks have become an important part of society in the modern world. They are a great tool for connecting people from all over the world and helping them stay in touch with friends and family. Social networks also provide us with a platform to share our thoughts, feelings, and interests with others. They can be used to promote businesses, build communities, and even organize events. Additionally, social networks can be used to spread awareness about important topics, such as environmental issues, human rights, and political policies.
Social networks are an essential tool for communication and they provide an invaluable platform for people to interact and engage with one another. According to the Digital 2022 study by WeAreSocial as of 2022, the figures of Internet users and social network users in Colombia increased by a total of 770,000 between 2021 and 2022, mainly driven by COVID-19 and confinement. Clearly, the use of the Internet leads most users to access social networks to communicate with each other and to access trending topics. According to the study, at the beginning of the year there were 41.80 million social network users in Colombia.
Colombia’s total population was 51.39 million in January 2022. The number of social media users in Colombia at the start of 2022 was equivalent to 81.3 percent of the total population, but it’s important to note that social media users may not represent unique individuals.
Clearly each social network has a different function and is used by its users to achieve different objectives. In the case of Colombia, the study shows that there are 8 that are considered the most popular among the population.
The most popular social network in Colombia. According to Meta data, the social network Facebook had 35.15 million users in Colombia in 2022. Of the registered users, 51.3% were women and 48.7% were men. It should be noted that this platform restricts its use to people under 13 years of age.
Google data indicates that YouTube recorded 30.40 million users in Colombia in 2022, meaning the reach of ads within the video platform was 59.2% of the Colombian population. In addition, it is highlighted that 51.5% of the audience are women and 48.5% are men.
It was to be expected that if Facebook is the one who reigns the top, its instant messaging application would also be among the first places. Facebook Messenger reached 20.75 million users in Colombia in 2022, according to Meta data. 51.2% of the audience are women and 48.8% are men.
In the case of Instagram, the most popular photo social network today, it had 18.30 million users in Colombia in 2022. It should also be noted that of the reached user figure, 56.4% were women while 43.6% were men.
The figures published by ByteDance indicated that TikTok had 13.65 million Colombian users aged 18 and over in 2022. However, it should be noted that ByteDance only throws results from user accounts aged 18 or over, so users aged 13 to 17 are not being taken into account in the total result.
According to these results, 62.6% of TikTok’s advertising audience in Colombia were women, while 37.4% were men.
The most popular job search social network was not going to go unnoticed in the top. By January 2022, LinkedIn had 10 million members in Colombia.
The same social network indicates that in 2022 it managed to count 6.25 million Colombian users, so its ads had a reach of 12.2%, an audience in which 74.4% were women and 24.2% were men.
According to data from the same social network, in 2022 it registered 4.30 million Colombian users, so its advertising reach was 8.4% at that time according to the total population of the country and 12.1% based on the total users in the network.
Imagen: Depositphotos
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