Colombia

What is Rappi: history of a successful delivery app in Latin America

Rappi is one of the largest startups in Latam, valued in $5.2 billion dollars: we tell you its story and evolution.

Daniela Carrasco - March 12, 2025
Teléfono mostrando la app "Rappi" en pantalla, sobre portátil cerrado en mesa de madera. A su lado, tenedor y cuchillo reflejan luz. Palabras clave: entrega, tecnología, conveniencia.

These are the most used food delivery apps in Colombia

Take a look on the best food delivery apps in Colombia: leaders of an increasingly popular industry in this country.

Carolina Muñiz - May 2, 2024
Food delivery apps used in colombia

What to consider before launching a Valentine’s Day campaign

Know your public, know your tone and know who are you selling to. Not every country in the world approves Valentine's Day.

Carolina Muñiz - February 13, 2024
Street decorations for Valentine's Day
More about Colombia
Edificios históricos iluminados al atardecer en una ciudad costera; horizonte urbano moderno al fondo. Marketing turístico, arquitectura, fotografía urbana.

Ecommerce in Colombia: key figures and main online stores

Main online shops, total sales, main industries... Discover the keys to ecommerce in Colombia, one of the main electronic markets in Latam.
Daniela Carrasco - November 27, 2023
Portátil mostrando página de Falabella con ofertas de muebles, frente a panorámica urbana al atardecer. Texto: "Semana rosen por hasta 50%". Ambiente digital.

Falabella Colombia: Key aspects of one of the leading e-commerce companies in Colombia

Falabella Colombia is a department store chain that is part of the larger multinational company, Falabella. It offers clothing, electronics, home goods...
Alberto González - December 27, 2022
Productos clasificados por categorías como lácteos, cárnicos, frutas y más, sobre un fondo blanco. Logotipo de "éxito" en amarillo.

History of Éxito Colombia, the multinational that started with a small sixteen square meter shop

Éxito Colombia was a pioneer in e-commerce: now is a group that reaches 3.5 billion dollars in operational revenue.
Alberto González - December 26, 2022
Edificios históricos bajo logos de redes sociales Facebook, YouTube e Instagram; horizonte costero y ciudad moderna al fondo. Marketing turístico visual.

Most popular social media in Colombia: these are the 8 most used social networks by Colombians

Facebook is the most popular social media in Colombia. According to Meta data, the social network has 35.15 million users.
Daniela Carrasco - December 7, 2022
Edificios altos destacan en una densa ciudad, rodeada de montañas bajo un cielo despejado. Ideal para campañas de turismo urbano y exploración.

Colombian Startups: remarkable companies and unicorns of Colombia

Rappi, Habi, LifeMiles... there are at least 1,110 Colombian startups in 26 different sectors: let's discover which are the most important in the country.
Daniela Carrasco - December 6, 2022
Personas comiendo diversos platos en una mesa de madera, rodeados de ensaladas, pan y flores. En la esquina, el texto: "foodology".

Colombian startup Foodology raises $50M to expand its business of virtual restaurants

Foodology has reached a total of 85 restaurants located in various cities in the following countries: Brazil, Colombia, Mexico and Peru.
Alberto González - October 25, 2022
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