In the following ranking we review who are the 20 most influential Spanish Fashion YouTubers by number of subscribers and with data as of August 31st, 2022.
But before anything else, we wanted to clarify that even though some of the channels included have not been uploading content for a while now, we have decided to continue counting on them. That is because they accumulate a large number of subscribers for whom they continue to be referents and therefore very influential.
She remains in first place on our list, Patry Jordan. This well-known YouTuber repeats her position with her beauty YouTube channel that was born years ago and has been conquering followers ever since.
Another familiar face is that of Aida Doménech, Dulceida, whom you have surely seen in more than one commercial. Her journey began on the web years ago, and since then her fame has been on the rise. Although she has different social networks today we will focus on her Youtube channel, a miscellany of various disciplines.
Finally, a male face in this ranking! Do you remember Manu Ríos? He appeared last year in 4th place and in 2022 he scales up to 3rd place, with 1.76M followers and 57,095,329 views. Videos about fashion, travel and big brands he collaborates with, like Dior.
Paula Gonu is an Instagram and YouTube fashion blogger with 1.5 million subscribers (slightly down from 1.56M, which we registered in our last ranking—perhaps because she hasn’t posted any new videos in over a year). In terms of views, she has 196,439,984 currently. What can we see on her channel? Music, cooking, of course secrets of fashion and cosmetics, exercise… and endless videos of this young woman enjoying her day-to-day life.
Sylvia Salas, a blogger from Barcelona, is in fifth place again this year. For those of you who don’t know her yet, we’ll tell you that she’s a fashion blogger with her own YouTube channel, which currently has 974,000 subscribers (2,000 fewer than last year’s ranking) and 90,234,003 views. Her world revolves around ideas, techniques and Do It Yourself (DIY) projects like this one that we’re sharing with you…
Grace Villarreal also couldn’t be missing from our post, one of the queens of beauty tutorials. You’ll know her from our previous rankings. This year she sees a slight decrease in her number of followers, from 847,000 to 837,000, but she increases her views to 139,013,969, maintaining the same position at number 6.
Number 7 again, for Marta Riumbau, a Barcelona-based fashion and decoration expert who, although she ceased her activity on Youtube a couple of years ago, maintains the account with a total of 618,000 subscribers and 91,175,750 views. We highlight her career: as a result of appearing on the network she was able to launch her own clothing line and is today one of the most influential faces in the sector in our country.
Sara Sabaté is a fashion and beauty lover, although in recent times she has mainly uploaded recipes. The fact is that Sara Sabaté also remains in her position from last year, with 4 thousand more subscribers (from 461,000 to 465,000) and an accumulated 66,178,790 views. What can we say about her? She is a fan of French fashion brands, lives in Paris, has training in artistic makeup, specialized makeup and styling. And she talks about all of this on her Youtube account.
Baceiredo has gone from tenth place to ninth with 374,000 followers (14,000 more than in the previous edition) and 55,946,082 views. On her channel she focuses on the world of fashion, travel or the curiosities of everyday life.
A concern for fashion turned into passion … and profession. Arantxa Cañadas, a passionate fashionista, keeps her channel with 367,000 subscribers (a figure that decreases with respect to the previous ranking and that makes her drop a place) following his advice on fashion , outfits, trends, beauty or lifestyle.
There are many ways that fashion YouTubers can be used by brands in marketing. Some of the most common include:
1. Collaborations and sponsorships: Fashion YouTubers often collaborate with brands on sponsored videos or social media posts. This can be a great way for brands to get their products in front of a large and engaged audience.
2. Product reviews and unboxing videos: These types of videos allow brands to showcase their products in a positive light and generate excitement around new releases.
3. Styling videos: Many fashion YouTubers create styling videos, where they show viewers how to style different pieces from a particular brand or collection. This is an effective way for brands to demonstrate the versatility
Your email address will not be published. Required fields are marked *
Δ