Youtube

From discovery to checkout: YouTube adds AI product comparisons and in-video shopping

YouTube is enhancing Ask YouTube and Shopping to assist users in discovering, comparing, and purchasing products within the platform.

Rafael Sotelo - September 24, 2026

In August, YouTube changed how it counts views: we now know how much they have actually increased (spoiler: a lot)

Forty percent of the publicly displayed views on YouTube videos do not meet the minimum threshold to be considered an "engaged view."

Rafael Sotelo - September 8, 2026

TikTok, Instagram, or YouTube: a study of six million videos reveals which social media platform is best for your short videos

TikTok leads in views, Instagram leads in engagement, and YouTube Shorts lags behind, according to Metricool's analysis.

Rafael Sotelo - August 28, 2026

More about Youtube

Bilibili, «the Chinese YouTube» sets out to conquer the world

The platform that was originally created for anime fans now totals 376 million users and seeks to join the ranks of the leading online video platforms.

Michel Rodrigo - August 24, 2026

YouTube rewards MrBeast with a custom award for hitting 500 million subscribers

Only one year ago, MrBeast had just reached 400 million subscribers. Now, he has become the first to reach 500 million.

Carolina Muñiz - June 15, 2026

Everything old is new again: YouTube is officially bringing back dms

The ability to send direct messages within YouTube will be available to users in major markets, including the United States.

Rafael Sotelo - June 12, 2026

Google launches Ask YouTube: a new way to chat with your favorite videos

Google has explained that it is a conversational search experience intended to complement the way in which users already search on YouTube.

Rafael Sotelo - April 29, 2026

Now you can set a Shorts feed limit on YouTube in a few steps

YouTube is taking steps to enable its users to adjust more easily the daily time they spend watching Shorts.

Rafael Sotelo - April 16, 2026

Avatars are Taking Over YouTube Shorts: Innovation or the End of Authenticity?

YouTube has introduced new tools for creating Shorts videos featuring personalized avatars. Will you use them?

Rafael Sotelo - April 9, 2026

Youtube

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