Latest news

ChatGPT keeps growing, but Gemini and Claude chip away at its conversation lead

A new study by Comscore analyzes the landscape of mass-market AI from the perspective of the conversations that we have with them.

Rafael Sotelo

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28 September 2026

Fun facts (that you probably do not know) about the history of Google

Did you know that its name originated from a mistake? Or that its mascot is a dinosaur? Do you know who its CEO is?

Rafael Sotelo

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27 September 2026

Google welcomes the hoa hoa Season with a spam update (the fourth one of the year)

The September spam update will take approximately two weeks to complete worldwide. We explain what type of content it will penalize.

María Bastero

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25 September 2026

Meta is betting everything on Muse: real-time voice communication, new integrations, its own device, and more

During Meta Connect 2026, the company introduced numerous innovations to make its personal AI agent indispensable.

María Bastero

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24 September 2026

From discovery to checkout: YouTube adds AI product comparisons and in-video shopping

YouTube is enhancing Ask YouTube and Shopping to assist users in discovering, comparing, and purchasing products within the platform.

Rafael Sotelo

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24 September 2026

OpenAI launches GPT-6 Sol and Luna: similar performance but with costs up to 60% lower

The new GPT-6 Sol and GPT-6 Luna have entered the market with a clear promise: to accomplish almost the same functions... but at a significantly lower cost.

Rafael Sotelo

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23 September 2026

The new Claude Opus 5.5 has already become the highest-rated AI on the market

The model has obtained a score of 58 on the Artificial Analysis Intelligence Index, the highest recorded to date.

María Bastero

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23 September 2026

TikTok Ads are less expensive… however, nine out of ten advertisers continue to choose only Meta

According to a Metricool study, TikTok offers lower CPC, CPL, and CPM, but Meta continues to dominate advertising investment on social media.

María Bastero

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23 September 2026

Google wipes organic product carousels across Europe, replacing them with comparison site hubs

Search results that display an organic product carousel have declined by more than 90% in the European Economic Area.

María Bastero

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21 September 2026

Google dodges ad-tech breakup but faces six years of court oversight and open-auction rules

The U.S. justice system has announced corrective measures to end Google's monopoly in the online advertising sector.

María Bastero

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21 September 2026

The upcoming EU Kids Act in detail: How the Europe plans to limit minors’ access to social media

The EU has established 15 years as the minimum age to open an account on social media and requires platforms to demonstrate that they are secure.

Rafael Sotelo

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17 September 2026

What Meta One is for: the new subscription that brings new features for Instagram, Facebook, WhatsApp, and Meta AI

This new subscription, available to individual users and businesses, is divided into four pricing plans that range from €14.99 to €499 per month.

Carolina Muñiz

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16 September 2026

Google Assistant Becomes Smarter and More Agile Thanks to the Gemini 3.8 Live and 3.8 Live Extended Thinking Models

Gemini Live demonstrates improvements in reasoning, conversational fluency, and the execution of background tasks. This is the difference between the two models.

María Bastero

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16 September 2026

ChatGPT Plans and Pricing: Which one you should choose according to your needs

Whether you are an individual, a company, or even an educational institution, among the variety of ChatGPT plans, there is an ideal one for you.

María Bastero

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16 September 2026

Meta Introduces WhatsApp Business to the Agentic Era with a New MCP Server

WhatsApp Business introduces MCP: from now on, AI agents will be able to configure accounts, templates, and messages.

Rafael Sotelo

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16 September 2026

As calls to slow AI grow, these four models still control the landscape

Dario Amodei and Sam Altman, among others, advocate for a more measured pace of development. Their companies, Anthropic and OpenAI, are leading the sector.

María Bastero

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15 September 2026

From screen to cart: Amazon expands shoppable TV features across Prime Video

Simply press the up arrow on your remote to open the Amazon Shopping app while watching Prime Video, and your mobile phone will recognize it instantly.

Carolina Muñiz

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14 September 2026