Amazon announces a massive reduction in fees for sellers: these will be the main changes

2026 arrives with new developments regarding the fees applied to external sellers: we review the implementation dates and applicable concepts.
December 4, 2025

Amazon will reduce the fees it charges to sellers who utilize its FBA model in the coming days. This reduction will be applied not only in Spain, but also across Europe, and is accompanied by a series of measures designed to lessen the fee burden borne by Amazon’s third-party sellers.

As the company has explained, these reductions reflect the work carried out “to optimize our operations and our logistics management network. As we continue to reduce our service costs through operational improvements and innovation, we are passing on greater savings to our business partners, providing them with even more value by selling in Amazon’s store.”

These reductions will also serve to align European fees with changes that have taken place in other countries. “We are committed to supporting the growth of your business and have worked diligently to drive innovation and operational efficiency, to keep costs low so that you may continue offering exceptional value to customers,” Amazon states.

These are the reductions Amazon will apply to its seller fees

These changes will affect independent sellers who use the Amazon platform in its European stores, whether for general sales (referral fees), or for the use of its storage and shipping services (Amazon logistics fees— FBA).

1. General reduction of the average fee

The average fee per unit sold is the mean cost that Amazon charges sellers for each product sold in its European stores, including commissions and management costs. Beginning in 2026, an average reduction of €0.17 per unit sold will be implemented. This general reduction benefits most independent sellers by lowering their overall operating costs.

2. Amazon logistics fees (FBA)

Amazon logistics fees (FBA) are the costs sellers assume for utilizing Amazon’s logistics network, including storage, order picking, packing, shipping, and customer service/returns. They will be reduced by an average of €0.20 in the German, French, Italian, and Spanish stores. This reduction will take effect from 12/15/2025 for sellers who use the FBA service for standard packages.

3. Referral fees for clothing and accessories

Referral fees are the commissions Amazon charges for each sale made on its platform, calculated as a percentage of the total sale price. These are mandatory for all independent sellers and vary according to the product category.

  • For products up to €15: reduced from 8% to 5%.
  • For products between €15 and €20: reduced from 15% to 10%.

4. Reductions in referral fees for new categories

The reduction will apply beginning in February with the aim of boosting sales in key categories.

  • Home products (new category): Reduced from 15% to 8% for products priced at €20 or less.
  • Pet clothing and food: Reduced from 15% to 5% for products priced at up to €10.
  • Food and beverages as well as vitamins, minerals and supplements (new category): Reduced from 8% to 5% for products priced at up to €10.

5. Expansion of reduced FBA low-price fees

Amazon Fulfillment (FBA) fees for these newly eligible products will be reduced by an average of €0.45 per unit. This is a special FBA fee structure designed to optimize the shipping and management costs of low-priced products. Its applicability is expanding to more categories and will benefit FBA sellers whose product prices are equal to or less than €20.

6. Limit on variable deal fees

This is the fee Amazon charges sellers for participating in promotional activities such as “Best Deals” and “Lightning Deals.” This limit will benefit sellers running these promotions by capping the maximum cost of the variable fee. It will be reduced to €300 in Germany and to €100 in Spain, France, and Italy.

There will also be some increases

However, it is not all good news. The company has also announced specific increases in fees such as monthly inventory storage fees, return processing fees, and liquidation fees, which will especially affect sellers with slow-moving inventory or those who handle a high volume of returns/liquidations. Taken together, these selective increases will result in an average increase of €0.02 in the per-unit fee for items sold through Amazon logistics.

Image: Gemini

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