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Rafael Sotelo
Content manager in Marketing4eCommerce
Content manager of Marketing4eCommerce since 2014. In this time I have written more than 1,600 articles related to the world of marketing, eCommerce and the latest trends in technology related to the sector. I coordinate the editorial team, I participate in the magazine's YouTube channel explaining the history of eCommerce and you've probably also seen me in a more fun tone in our TikTok channel. I have a degree in business administration and management (2003), and I also have a master's degree (MBA) with which I completed my academic training back in 2012, although, honestly, I have never stopped learning. When I woke up, the dinosaur was still trending topic.
Last from Rafael Sotelo
Meta, facing the trial that could forever change the way social networks are understood
August 18, 2026
Inside the Shein vs Temu court battles: what their legal war reveals about ultra-fast fashion
August 14, 2026
Amazon will use your Twitch content to train its AI (unless you say no)
August 13, 2026
How eCommerce packaging is changing with the new European Regulation
August 12, 2026
Cheap bots, expensive consequences: the hidden cost of dirt-cheap social media metrics
August 10, 2026
OpenAI brings GPT-5.6 Moon to free ChatGPT users with expanded usage limits
August 7, 2026
Shopify’s results show that AI is already a driver of eCommerce growth
August 7, 2026
Zalando launches B2B suite to generate AI product photos and videos
August 4, 2026
Inside Alibaba’s AI acceleration: A deep dive into Qwen 3.8 Max and QwenWork
August 3, 2026
AWS surges 37%, now accounting for 21% of Amazon’s total revenue
July 31, 2026
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