PIM systems allow you to store and manage all the information related to your products: images, videos, categories, collections, specifications such as certificates and manuals, information chains about the launch of products, detailing when they can be put into circulation, etc.
It is an ideal option for companies that do not have an ERP, or that handle large volumes of products.
All this information can be transferred in real time to the different channels you use to sell and monitor those sales: web, online store, printed catalogs, social networks, etc. In this way, a PIM system guarantees that your customers can see all products updated at any time and regardless of the channel they choose.
In large companies, not all departments have access to the different tools. For example, normally the sales and marketing team would not have access to the ERP system but having a PIM system would allow these teams to change anything they need at any moment and not depending on other people.
PIM systems facilitate the creation of product content, simplifying its management and allowing teams to handle this information more efficiently while minimizing mistakes.
A PIM serves as a single access point for all data management, centralizing content and enabling various teams to simultaneously work on product information. This efficiency allows for quicker expansion into new online markets, saving time. This will make the internationalization process easier, as long as you are trying to sell your products in different markets.
Feed managers are not the same as PIM systems, although they are similar. Feed managers can complement PIM systems effectively. After ensuring the accuracy of the product data, the next step involves publishing it across various channels, a process where feed managers can be instrumental. However, PIM systems enable users to centralize and adjust original product details, making it straightforward to customize this information for distinct sales channels. This improved product data can be augmented and optimized for SEO by incorporating various attributes, including photos, to generate compelling content.
According to our ecommtech guide, some of the most useful PIM tools are Plytix, Saleslayer and Salsify.
Maybe you have also heard about Product Experienced Manage (PXM), which similar to a PIM system with slight differences. In this case, the software not only “thinks” about the data, but also the people who is receiveing the information. This allows the program to create customized experience for both the consumers and the software users. PXM is more focused on the client.
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