In the last years, we have witnessed significant growth within the e-commerce ecosystem, bringing along new ways of selling. One of these formats is live streaming commerce, a modality born in the Asian market that has rapidly expanded internationally. The keys to its success: its interactive proposal and the added value in terms of the user experience.
Live streaming commerce consists of using media and streaming platforms to promote products and make sales. It’s almost like home shopping ads, but with the significant difference that it establishes interactive communication with the consumer, which proves very useful for an eCommerce to foster engagement and improve customer loyalty. That’s why we have analyzed different tools and selected the top 9 that you should consider if you want to venture into the world of live commerce.
As in 2022, this year we have carried out an evaluation of ecommtech tools with the help of several specialists in different areas of marketing and eCommerce (this time there were 35 jurors, two more than in the previous edition).
This voting process was carried out for our Ecommtech Guide 2023, which you can download for free. There you will find the best tools from 25 different verticals and the names of the jurors.
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In this way, in each top we will determine two lists: the top 10 (or less) tools best rated by experts (among which we highlight some editorial recommendations by Marketing4Commerce with the symbol 🥇) and other tools that you should also consider, or at least have identified on the map. Therefore, the first list will be in voting order and the second will be in alphabetical order.
That said, let’s get down to business
Amazon Live is the live streaming commerce tool of the online giant, currently only available in the United States. In any case, it’s interesting to know about it, as it’s likely to expand its reach to other major Amazon markets worldwide at some point.
The appearance of Amazon Live is very appealing and, of course, geared towards making purchases. Similar to a Twitch channel (also owned by Amazon), presenters showcase the product’s qualities to the live audience. Viewers can purchase the products directly through the thumbnails that appear at the bottom of the screen. A side chat allows interaction between users and sellers.
Live Me Up is a live streaming platform designed for virtual stores on Shopify, where customers can purchase products while watching the live video. This creates a real-time interactive relationship between sellers and buyers. Moreover, it allows customers to see how a product looks in real life before making a purchase on the eCommerce platform.
With Live Me Up, you can send SMS and alerts before the event starts, record and download the session right after it ends, embed the video on your website, and share it on social media. It offers a multiple chat feature that enables individual conversations with buyers and allows them to interact with each other. Attendees can also make purchases and proceed to checkout during the live stream. The platform is optimized for mobile phones and offers a free trial.
Onlive.site is a Spanish startup that enables any brand with a digital presence to create its own online shopping channel. It integrates directly into the commerce website and offers two types of sales: collective (where there’s one seller and multiple viewers) or private, which is quite similar to having a virtual personal shopper.
With just one click, you can showcase your entire catalog, and customers can make purchases in real-time without leaving the application. The system also allows for generating live discounts and promotions, organizing games, surveys, and contests, as well as collecting information.
Channelize.io is a live commerce platform oriented towards the sectors of cosmetics and beauty, jewelry and fashion, food and beverages, automotive, travel, tourism, and hospitality, consumer electronics, as well as banking and financial services.
It automatically integrates with various eCommerce solutions in the market and provides toolkits for software development and user integration. The platform offers a scalable cloud infrastructure, analytics tools, and support services. It has different subscription plans, although it allows for up to 4 events to be conducted for free.
Vtex is one of the most important digital commerce platforms in the internet ecosystem, offering B2B and B2C commerce solutions, omnichannel capabilities, marketplace functionality, and more recently, live shopping. As a live commerce tool, Vtex opens up new sales horizons with more interactive and dynamic shopping experiences for users, helping to drive business growth and position it within the live streaming commerce landscape.
Like most of these tools, Vtex provides digital catalog management along with strategies to enhance brand presence. It also incorporates analytical features to closely monitor campaign performance, taking into account interactions, number of viewers, completed orders, average order value, likes, comments, and, ultimately, the shopping carts generated during the live stream. This allows for a better understanding of the audience and facilitates actionable improvements.
Aploze is a French live commerce tool designed by iAdvize, a conversational marketing platform. Aploze offers its clients the convenience of incorporating their live shopping solution within their own e-commerce platforms, with extensive integration capabilities with around 80% of e-commerce solutions on the internet (Salesforce, Shopify, Prestashop, Woocommerce, etc.). Founded during the rise of this trend in 2020, the company provides a new selling experience for retailers, offering features and assistance before, during, and after the live sessions.
In such a way, it allows creating an exclusive landing page for the live stream with a countdown timer, product presentation, and catalog. It also provides solutions for promoting the live stream through emails, newsletters, and social media; SMS reminders to registered users; personalized content and replay management to enhance conversion rates; data analysis to evaluate campaign performance.
GoLive is a live shopping platform that includes real-time data analytics on performance and user behavior. Its technology, based on artificial intelligence, is focused on increasing conversions and generating projections for the business.
The platform offers customization options in a user-friendly interface, ensuring a better user experience. It integrates easily with CMS platforms, websites, and mobile applications. You can stream directly from your smartphone by downloading the app.
GoLive offers a 30-day free trial.
Skeepers acquired Spockee, a live shopping platform considered one of the pioneers in Europe. With this acquisition, Skeepers’ customers can now live stream from anywhere.
The tool allows organizing “shopping parties” or personalized shopping sessions and broadcasting live videos on your website and social media channels. Customers can directly add products to their shopping cart during the live stream.
Livescale defines itself as a platform dedicated to bridging the gap between traditional physical commerce and online commerce. It does this through a redefinition of how brands sell, build, and engage with their communities.
To achieve this, Livescale offers a live commerce tool that enables in-stream purchases, integrations with eCommerce platforms, frictionless checkout, and full control over brand building through an enhanced shopping experience.
This American platform, unlike the previous one, operates without the need for integrations, downloads, or equipment from the businesses, as it allows users to host live commerce sessions on their own stores and/or websites. These sessions will also be promoted on Buywith’s landing page, as seen in the image.
Continuing with its features, it includes a button during the sessions that allows viewers to add the currently showcased product to their shopping cart. It also has chat moderation capabilities, such as an automated AI that blocks negative comments during the live stream. Additionally, it has an intelligent screen sharing function that allows viewers to make purchases while staying engaged in the live session.
Livery, the live streaming platform, allows between 100 and 4000 participants in each session, which typically lasts for 20 minutes and showcases around 5 to 15 products. This enables a close interaction between customers and sellers, while also having a broad reach due to the large number of participants allowed.
The platform also offers additional features such as integrated payment options, data analytics, and marketing tools to assist its clients in maximizing their reach and conversion rates.
Popshop es una plataforma dedicada al live commerce que maneja todas las transmisiones desde su propio sitio web. Cuenta con una integración nativa con Shopify y ofrece diferentes paquetes adaptados al tipo de negocio que se gestione: empresas, organizaciones, artistas, emprendedores, etc.
In this tool, we find a wide variety of options that can create a much more interactive and dynamic digital shopping ecosystem. Some examples include the auction feature, real-time catalog management, unique promotion codes, and real-time analytics. This, together with other more complex and customizable features, takes the sales process to a new level.
Image: Depositphotos
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