Retail Media has become one of the most strategic verticals within the Ecommtech universe, as it enables brands to reach consumers directly at the point of digital sale.
With the support of specialized tools, eCommerce businesses can manage, execute, and optimize advertising campaigns within their own digital channels (website, app, in-store displays, etc.).
To assist you in selecting the most appropriate option, we have created a top 9 list featuring the best solutions, based on the evaluation of 58 industry experts (with sponsored partner options from Marketing4eCommerce highlighted and marked with ⭐). This vertical is included in our Ecommtech Guide 2026, which you may download for free.
Download it for free
These are the 9 best Retail Media tools:
Webloyalty is an international leader in non-endemic retail media and additional revenue generation for eCommerce. Its post-transactional model makes it possible to transform the post-purchase moment into a high-value space capable of improving the connection between online stores and consumers.
Through its technology, eCommerce businesses can monetize the confirmation page at no cost and without adding friction to the purchase process. At the same time, consumers gain access to tangible benefits such as cashback and exclusive perks that enrich their experience and encourage repeat purchases.
With more than 25 years of international experience, Webloyalty works with more than 300 eCommerce businesses globally, including National Express, Eventim, Primor, and DocMorris, and has established itself as a go-to retail media partner for driving profitable eCommerce growth. It currently operates in markets such as the United Kingdom, Spain, France, Portugal, and Brazil.
Criteo is a global AI-powered commerce media platform that personalizes ads in real time based on user behavior and commerce data.
The tool inserts dynamic recommendations into display, video, and native formats across thousands of premium publishers, automatically optimizing bids and campaigns. In addition, it also offers conversion tracking, advanced analytics, and self-service tools via API for audience creation, predictive retargeting, and centralized management.
Amazon Ads is Amazon’s advertising platform, enabling brands and sellers to create and optimize campaigns both within and beyond its ecosystem. It offers self-service tools such as Sponsored Products, Sponsored Brands, and display ads, targeting audiences by keywords, interests, or shopping behavior.
Amazon Ads provides detailed reports with performance metrics such as impressions, clicks, sales, and ROAS, along with AI-based recommendations. It also allows bids, budgets, and settings to be adjusted in real time to maximize conversion results.
Mirakl Ads is an advanced native retail media solution designed to help retailers monetize their traffic across both owned products and marketplace listings.
It stands out for integrating an AI-optimized real-time auction engine, ensuring the placement of hyper-personalized ads without relying on cookies.
Through dynamic formats and self-service dashboards for brands and sellers, it maximizes online store operating revenue while always protecting the organic shopping experience.
Sovendus is a brand collaboration network and retail media platform that connects more than 3,000 online stores with millions of active shoppers across Europe.
Its main strength lies in checkout marketing: once a purchase is completed, it offers users personalized coupons and offers from other partner brands in a non-intrusive way. Thanks to its 100% performance-based model, it enables eCommerce businesses to monetize exit traffic, acquire high-value new customers, and reduce cart abandonment without taking on financial risk.
Microsoft Retail Media is an omnichannel advertising platform designed to help brands and retailers generate additional revenue by monetizing both their digital and physical inventory. It offers on-site, off-site, and in-store advertising solutions integrated into a single platform.
Advertisers can use retailers’ first-party data and AI tools to create and optimize campaigns. The platform includes features such as ad creation with generative AI, advanced audience targeting, and omnichannel attribution.
CitrusAd (powered by Epsilon) is a retail media platform known for its speed and scalability, and it is used by leading global retailers.
Its greatest strength is a unified architecture that combines on-site monetization (sponsored products and native banners delivered in milliseconds) with off-site capabilities across the open web.
Its self-service technology, built on first-party data, enables brands to create hyper-personalized campaigns in real time with automatic inventory control to avoid wasted impressions.
Reetmo is a comprehensive retail media platform that connects brands and retailers within an innovative advertising ecosystem.
For brands, it unifies commerce initiatives with endemic and non-endemic retailers, reaching consumers across CTV, social media, video, DOOH, and email.
For retailers, it monetizes first-party data and facilitates access to additional funding, expanding advertising revenue. It combines data, technology, creativity, format innovation, advanced measurement, audience unification, and scalability.
Adsmovil is a global omnichannel media and advertising technology company with a strong focus on Hispanic audiences in the United States, LATAM, and Spain, standing out in mobile, CTV, and Retail Media.
It offers a DSP with in-app programmatic inventory, publisher and contextual data that adapt creatives based on time of day, weather, and location. It supports display, video, rich media, native, and vertical video with DCO and precise geolocation. Adsmovil integrates TV Sync, more than 20 Ad Exchanges, and comprehensive detailed reporting. It also monetizes websites and apps with an efficient platform, fraud control, and ad verification.
Beyond our selection of top tools, we also want to mention other solutions worth highlighting that could be exactly what you need. Listed alphabetically, these are: Albertsons Media Collective, FlipFlow.io, Kroger Precision Marketing, Moloco Retail Media, Platform, Profitero, Roundel (Target), and Topsort.
Photo: Depositphotos and Canva
Your email address will not be published. Required fields are marked *
Δ