What is B Corp Certification and how you can benefit from it

The B Corp seal recognizes companies that demonstrate compliance with sustainability, social and environmental responsibility standards.
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August 14, 2024

You may have recently seen some companies displaying the B Corp seal on their websites. This seal is a private certification created in the United States in 2006 by the NGO B Lab, with the goal of promoting a different kind of global economy where profitability can be combined with social and environmental impact. The first 82 Certified B Corps were certified in 2007.

The B Corp seal serves as a certification granted to companies that demonstrate they meet certain sustainability, social, and environmental responsibility standards. Companies that obtain B Corp certification must prove they have a positive impact on their employees, communities, and the environment, in addition to having a clear and defined purpose beyond maximizing profits. B Corp certification has become increasingly popular in recent years as a way to distinguish companies that are committed to sustainability and social responsibility in a world increasingly concerned with climate change and other environmental issues.

Sello de bcorp
B Corp stamp

A mission beyond economic benefits

B Corps are companies that are continuously committed to building an economy that is more inclusive and sustainable for both people and the planet. They do not focus solely on their economic profits; rather, they have a mission to create social, environmental, and economic value for all their stakeholders, including employees, suppliers, customers, the community, the environment, and shareholders. Additionally, they strive to meet high standards of social and environmental impact, public transparency, and legal accountability.

Companies that obtain the certification commit to adhering to the core principles outlined in the B Corp Declaration of Interdependence, which urges, among other things, to act “with the understanding that we are dependent upon one another and therefore responsible for ourselves, each other, and future generations.

How to obtain the B Corp Seal

To obtain the B Corp seal, companies must undergo a rigorous B Impact Assessment, where their performance is evaluated based on five key categories: community, workers, environment, governance, and customers. Additionally, companies must undergo a reassessment every three years to ensure that their impact is genuine and to encourage continuous improvement.

The certification process can vary depending on the size and complexity of the companies, but all must follow some basic steps to join the community:

Confidentially register for the B Impact Asessment

Once the B Impact Assessment is completed, if the company achieves a minimum score of 80 out of 200 points, the company reviews the evaluation together with an analyst. This analyst requests supporting documents to verify the information provided, ensuring that the score is reliable and credible. If, after verification, your score falls below 80, you will have three months to work on improvements and resume the process.

 

bcorp request

Meet legal requirements

This step involves making changes to the company’s bylaws and committing to include workers, the community, and the environment in decision-making processes. The certification website provides a form that allows you to check the specific legal requirements for a given country and corporate structure.

From there, you can access a PDF with the relevant documentation. This is the case, for example, for a Spanish public limited company (SA):

Verification and application fee

The B Impact Assessment is submitted to B Lab to verify the score and determine whether the company has truly achieved the 80 points required for certification. All companies applying for certification must pay a non-refundable fee of 250 euros, which is charged when they apply for the first time.

Review

B Lab will review the company’s assessment and determine whether it is eligible for certification. If the company is not eligible, B Lab will provide recommendations for improvement. If the company passes the assessment, B Lab will request payment of the annual certification fee.

Annual fee payment

The annual fee is determined based on the company’s annual revenue and can range from 1,000 to 50,000 euros. Depending on where the company is from, you may have to pay a different amount of money. You can find information about annual fees in their websites:

Big companies with B Corp Certification

Any company or entrepreneur can apply for B Corp certification, but in the case of sole proprietors, their application is intended for the purpose of becoming a company.

  • Ben & Jerry’s, ice cream company.
  • Danone Spain and Danone North America, food company
  • Eileen Fisher, a women’s clothing brand known for its focus on sustainable fashion and ethical practices.
  • Heura Foods, vegan foot startup.
  • Hijos de Rivera, familiy company owners of Estrella Galicia beer.
  • Isdin, dermatological products and skin care.
  • Natura & Co, the parent company of brands like Natura, Aesop, and The Body Shop, it is a global leader in the beauty industry
  • Nespresso, manufacture and distribution of coffee capsules and accessories: “What else?
  • Patagonia, known for its outdoor clothing and gear
  • Rituals, cosmetics and personal care.

How B Corp Certification can be beneficial for your eCommerce

  • Companies that adopt sustainable and responsible practices are better equipped to face future challenges, such as stricter regulations or changes in consumer expectations. This can help mitigate risks and ensure the longevity of the company.
  • Recognition and reputation: Being certified as a B Corp enhances the company’s reputation and distinguishes it as a leader in social and environmental responsibility. This can improve the brand’s perception among consumers, partners, and the broader community, potentially leading to greater customer loyalty and attracting clients who value ethical business practices.
  • Attraction and retention of talent: B Corp companies often attract employees who align with values of sustainability and social responsibility. Having a mission that goes beyond economic profitability can increase employee satisfaction and engagement, which in turn improves talent retention.
  • Access to a global network: Certified companies can connect and collaborate with a community of businesses that share their values.
  • Competitive advantage: By standing out in the market, B Corp companies can attract customers who prioritize sustainability and ethics in business.

Photo: Depositphotos

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