Some time ago, when Black Friday and Cyber Monday were only an American phenomena and had not yet spread globally, many businesses wanted to replicate that trend in their own countries. That is how, in 2012, Grant Arnott came up with the idea to create an online shopping and discount event in Australia.
The first Click Frenzy event took place in November 2012. Now, there are four major sale dates each year, in the months of March, May, August, and November. These dates are key in the eCommerce world, especially November, as it falls in the midst of the peak season and is an ideal time to buy Christmas gifts in advance.
This online event consists of flash sales lasting for 48 hours, offering discounts on fashion, home goods, technology, and travel. Before the scheduled date, businesses must register on the Click Frenzy platform in advance. The main event continues to be held in November, with this year’s event scheduled for November 12-15, 2024, during the Australian spring. Another major shopping event takes place in May, in Mayhem.
So, if you are a seller and part of your customer base is in Australia, it might be a good idea to keep this mega online event on your radar. Click Frenzy has collaborated with major brands such as Adidas, Under Armour, Nespresso, Salomon, and Dyson.
You can also join their community and enjoy perks like accessing discounts an hour before the rest of the country, as well as participating in member-only competitions where you can win big prizes.
Since its creation, approximately 10 million Australians have shopped during Click Frenzy, generating over 1 billion dollars in online sales.
In addition to hosting major online events on the key dates, throughout the rest of the year, they offer numerous discounts on their website from various online stores like JD Sports, Sennheiser, and Mountain Warehouse.
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