AI Overviews

AI Overviews are taking over commercial searches

The presence of AI Overviews is substantial for queries of the type "alternatives", "the best X for Y", "reviews", or "brand vs brand".

Rafael Sotelo - November 6, 2026

una representación de un mundo de ecommerce virtual en el que un androide aparece como el empleado de un gran hipermercado virtual, en el que responde consultas de clientes con carritos

Google boosts the presence of websites in Its AI Overviews: more links, news, and featured creators

Google offers a bit of good news for media outlets: its AI-generated responses are beginning to place greater emphasis on external links.

Rafael Sotelo - October 16, 2026

A view of the latest features in Google’s AI Overviews and AI mode, presented within a setting that conveys a sense of brightness and a high-tech environment, where a 50-year-old woman is shown reading the content, looking thoughtful. The screen is enormous in proportion to the woman.

Google will incorporate image generation into its AI Overviews

The technology company has also announced a new homepage for Google Images and the option to save ideas to collections.

María Bastero - July 16, 2026

More about AI Overviews

Two out of three Google searches now end without a click

The exact figure is 68.01 percent, and it comes from a new study presented by Rand Fishkin, the current CEO of SparkToro, based on data from Similarweb.

Ainhoa - June 18, 2026

How Google is transforming how we search online

This represents the search engine's most significant change in 25 years, which Google has characterized as "a new era for AI-powered search".

Rafael Sotelo - May 20, 2026

Google confirms it: SEO remains the key to optimizing for AI overviews

The tech giant highlights that its generative ai search features rely on its core ranking and quality systems.

María Bastero - May 18, 2026

A man working in his home office in front of his computer, looking confused, in a scene that reflects digital doubts or problems.

AI Overviews are reshaping digital marketing. Are brands ready?

Wishlist, reviews, referrals and VIP tiers help brands increase repeat purchases and keep customers engaged between one order and another.

Alberto González - March 23, 2026

Google’s organic traffic to websites has only decreased by -2.5%: AI is not causing a significant SEO cataclysm

An analysis conducted by Graphite in partnership with Similarweb has broken down four myths regarding the impact of AI on organic traffic.

María Bastero - January 21, 2026

We already know how the impact of AI Overviews has been during 2025: unequal

Semrush analyzes in a new study the evolution of the impact of AI Overviews, with notable differences by type of search and sector.

Rafael Sotelo - December 18, 2025

AI Overviews

All you need to know!