AI Overviews

AI Mode presents new features and expands to more countries… but not the EU

Agent skills, enhanced customization, and a share button; the AI Mode sahres new updates and reaches over 180 countries in English.
María Bastero - August 22, 2025

How AI in the Google is transforming (or perhaps destroying?) the web ecosystem

Google has made a public, closed, emphatic defense of its new AI-driven search experience, which is poorly supported by data.
Rafael Sotelo - August 7, 2025

Google reveals its plans for advertising in AI Mode: this is how the future of search ads will be

In the leaked documents, Google explains to brands the keys to effective advertising in the new conversational era of AI Mode.
Rafael Sotelo - August 5, 2025

The SEO throne is shaking: this study reveals why the first organic position no longer ensures success

The CTR for the first organic position has fallen from 28% to 19% within a year, due to the impact of AI Overviews.
Rafael Sotelo - August 4, 2025

Despite the controversy, Google accelerates its search revolution with AI Mode. Furthermore, it has just launched it in Europe

The new features of Google's AI Mode allow users to upload documents and interact via video with the assistant itself.
Rafael Sotelo - July 31, 2025
A woman using a mobile phone on the street. In the background, there is a giant billboard with the Google logo.

Google Will Also Include AI-Generated Summaries in Discover

Google Discover users will be able to see summaries generated from multiple sources about the content of interest in their feed.
Rafael Sotelo - July 16, 2025

Google Offerwall, much more than a payment wall… to monetize them all

Google Offerwall is essentially an "offer wall" that provides users with a variety of options to gain access to content.
Rafael Sotelo - June 27, 2025

Audio Overviews, the next step from Google: audio overviews to answer queries in search

Google is testing audio summaries generated with AI, originating from Notebook LM, to integrate them into its search results.
María Bastero - June 16, 2025

More than 90% of traffic to AI search engines comes from desktop: Google is the exception to the rule

BrightEdge reveals in its study that 53% of traffic to Google comes from mobile devices, compared to 44% from desktop.
María Bastero - June 10, 2025

The CEO of Google, in his most in-depth interview: “We have to ensure that AI develops responsibly”

The CEO of Google discusses the agentic web, the future of searches, and what the impact of AI will be on society.
Rafael Sotelo - June 10, 2025

Google loses 2% of YoY traffic: this is how its future is shaping up in the era of AI search

An increasing number of individuals are turning to AI tools to search for data, with ChatGPT accounting for 80.1% of traffic in AI search.
María Bastero - June 9, 2025

“AI will be bigger than the internet”: Google CEO reveals his vision on AI

Sundar Pichai discuss the revolution that the omnipresence of artificial intelligence implies at Google in a recent interview.
Rafael Sotelo - May 28, 2025

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