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Google launches its third spam update of the year: this is what you can expect from it
The new spam update will take a few days to complete, and it will be applied globally, in all languages.
Rafael Sotelo - August 19, 2026
How to optimize your content to appear in search engines with AI
The new generative engines reward clear, up-to-date, and well-structured content to better address genuine user inquiries.
Alberto González - July 31, 2026
Google Search Console rolls out performance tracking for social media content
Connect your Instagram, TikTok, X, and YouTube profiles to Search Console to access their performance data, statistics, and achievements.
María Bastero - July 8, 2026
Two out of three Google searches now end without a click
The exact figure is 68.01 percent, and it comes from a new study presented by Rand Fishkin, the current CEO of SparkToro, based on data from Similarweb.
Ainhoa - June 18, 2026
Google concludes its May Core Update, the second of the year
Google is experiencing a 2026 filled with adjustments, including two core updates, the March spam update, and the February discover update.
Rafael Sotelo - June 3, 2026
Volatility alert: Google launches May 2026 core update to reward helpful content
Google initiated the May 2026 Core Update, and the impact is already being felt in rankings and organic traffic. We analyze what is changing.
Michel Rodrigo - May 22, 2026
How Google is transforming how we search online
This represents the search engine's most significant change in 25 years, which Google has characterized as "a new era for AI-powered search".
Rafael Sotelo - May 20, 2026
Google confirms it: SEO remains the key to optimizing for AI overviews
The tech giant highlights that its generative ai search features rely on its core ranking and quality systems.
María Bastero - May 18, 2026
Google unveils five new AI features to drive traffic to publishers and blogs
More presence in more formats: this is the solution with which Google expects to mitigate the impact on traffic that AI Overviews have had.
Rafael Sotelo - May 8, 2026
Google resolves the issue of inflated impressions in Search Console… although it will not correct the historical data series
The data for an entire year, between 13/05/25 and 27/04/26, will remain as they are (incorrect), whereas the subsequent data will be correct.
Rafael Sotelo - May 5, 2026
Google Concludes Its First Core Update of the Year: How You Have Been Affected
This core update has occurred amid one of the longest periods of SEO volatility that we can recall. This is how it has affected your website.
Rafael Sotelo - April 9, 2026
Journey to the Center of Googlebot: How Google Search’s Web Crawler Really Works
Googlebot is one of the various components of Google's crawling infrastructure. We will explain how it operates and what its limitations are.
María Bastero - April 1, 2026
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