Exactly one month ago: Google acknowledged that an unspecified issue had caused the impressions counted in Search Console to be inflated since May 2025 (yes, a year ago). At the time, Google only said that they were working on the issue and that, once it was fixed, “you may notice a drop in impressions in the Search Console performance report.”
Well, that moment has arrived.
In a new post, Google announced that it has now fixed that incorrect counting of website impressions, for the period between May 13, 2025, and April 27, 2026. As a result, from that date onward, the historical data series loses its consistency and is no longer comparable.
Data for the entire year, between 05/13/25 and 04/27/26, will remain as they are (wrong), while data after that date will be accurate, as confirmed by Google’s John Mueller.
“A logging bug prevented Search Console from accurately reporting impressions from May 13, 2025, through April 27, 2026. This issue has now been resolved. As a result, you may notice a decrease in impressions in the Search Console performance report. Only impressions and related metrics (CTR and average position) were affected; clicks were not affected by the bug, and this issue only impacted data logging,” the statement says.
So if you work with Search Console, get ready to see a drop in your data (we do not know of what magnitude) once the issue is fixed. Keep it in mind so you can explain this trend change to your managers (if you handle your company’s SEO) or to your clients (if you work at an SEO agency).
Image: Gemini
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