Google

Google concludes its September spam update

Within fifteen days, Google has declared its fourth spam update of the year to be concluded. Will it be the last one we will see in 2026?
Rafael Sotelo - October 8, 2026

Google updates its guidelines: review of AI-created content and main content quality are key to SEO

Being familiar with the latest updates from Google Search Central can help increase the quality and visibility of web content.
María Bastero - October 5, 2026
Bicicletas de colores aparcadas frente a un edificio acristalado con el logo de Google. Entorno corporativo y tecnológico.

Fun facts (that you probably do not know) about the history of Google

Did you know that its name originated from a mistake? Or that its mascot is a dinosaur? Do you know who its CEO is?
Rafael Sotelo - September 27, 2026

Google welcomes the hoa hoa Season with a spam update (the fourth one of the year)

The September spam update will take approximately two weeks to complete worldwide. We explain what type of content it will penalize.
María Bastero - September 25, 2026

Google wipes organic product carousels across Europe, replacing them with comparison site hubs

Search results that display an organic product carousel have declined by more than 90% in the European Economic Area.
María Bastero - September 21, 2026

Google dodges ad-tech breakup but faces six years of court oversight and open-auction rules

The U.S. justice system has announced corrective measures to end Google's monopoly in the online advertising sector.
María Bastero - September 21, 2026

Google Assistant Becomes Smarter and More Agile Thanks to the Gemini 3.8 Live and 3.8 Live Extended Thinking Models

Gemini Live demonstrates improvements in reasoning, conversational fluency, and the execution of background tasks. This is the difference between the two models.
María Bastero - September 16, 2026

Google avoids splitting its advertising technology business

The U.S. judiciary rejects the harsher remedies in the antitrust case and will not require Google to divest AdX and DFP.
Rafael Sotelo - September 3, 2026

Google takes a further step in its silent war against bots (and what this means for your SEO)

Google has begun to deploy the [google.com/goto] redirects on a large scale, posing a significant challenge for result scrapers.
Rafael Sotelo - August 27, 2026

Google completed its August Spam Update

Google has completed the rollout of its August spam update in only three days. It is now time to review whether you have been affected... and how.
Rafael Sotelo - August 25, 2026

Google and BTS team up: here’s how to enable the new interactive features in Gemini

Google announces a global alliance with BTS. Learn how to use Gemini AI to play, study Korean, and follow their tours.
Michel Rodrigo - August 24, 2026

Google launches its third spam update of the year: this is what you can expect from it

The new spam update will take a few days to complete, and it will be applied globally, in all languages.
Rafael Sotelo - August 19, 2026

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