{"id":1335,"date":"2024-04-26T08:58:52","date_gmt":"2024-04-26T08:58:52","guid":{"rendered":"https:\/\/marketing4ecommerce.net\/webinars\/?page_id=1335"},"modified":"2026-05-28T10:40:41","modified_gmt":"2026-05-28T08:40:41","slug":"elegir-plataforma-saas-para-tu-ecommerce","status":"publish","type":"page","link":"https:\/\/marketing4ecommerce.net\/webinars\/elegir-plataforma-saas-para-tu-ecommerce\/","title":{"rendered":"webinar bigcommerce"},"content":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1709808059261{background-color: #fdf6e5 !important;}\u00bb][vc_column][vc_column_text]<\/p>\n<h2><strong>Joselito: Por qu\u00e9 escogimos una plataforma SaaS para el eCommerce<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>\ud83d\udcc5 Jueves, 13 de junio de 2024<\/strong><br \/>\n<strong>\ud83d\udd54 De 13 a 14h CEST<\/strong>[\/vc_column_text][vc_video link=\u00bbhttps:\/\/youtu.be\/0mHhdG7ytLc\u00bb][vc_column_text]En un mundo donde la adaptabilidad y la innovaci\u00f3n son pilares fundamentales para el \u00e9xito empresarial, las compa\u00f1\u00edas de todos los tama\u00f1os est\u00e1n enfrentando el desaf\u00edo de modernizar sus infraestructuras digitales para mantenerse competitivas. Un ejemplo destacado de esta transformaci\u00f3n es el caso de Joselito, una marca que ha decidido dar un paso adelante, abandonando su antiguo sistema CMS por una soluci\u00f3n SaS, m\u00e1s din\u00e1mica y escalable, con BigCommerce.<\/p>\n<p>Para profundizar m\u00e1s en este tema, contaremos con <strong>tres referentes<\/strong> del sector en una nueva entrega de nuestros M4CWebinars.<\/p>\n<ul>\n<li><strong>Elena Berm\u00fadez<\/strong>, E-commerce Manager en<strong> Joselito<\/strong>.<\/li>\n<li><strong>Pablo Renaud<\/strong>, Director de Estrategia &amp; Co-fundador en <strong>Ebolution.<\/strong><\/li>\n<li><strong>Gonzalo de Caralt<\/strong>, Channel &amp; Partnerships Lead Iberia en <strong>BigCommerce<\/strong>.<\/li>\n<li><strong>Rub\u00e9n Bast\u00f3n<\/strong>, Director de <strong>Marketing4eCommerce<\/strong>.<\/li>\n<\/ul>\n<h5><strong>En este webinar hablaremos de:<\/strong><\/h5>\n<ul>\n<li><strong>Razones detr\u00e1s del cambio<\/strong> de Joselito de un CMS a medida.<\/li>\n<li>Impacto en <strong>costes y operaciones.<\/strong><\/li>\n<li>Mejoras <strong>post-migraci\u00f3n<\/strong>.<\/li>\n<li><strong>Experiencia de usuario<\/strong> tras el replatforming.<\/li>\n<li><strong>Desaf\u00edos t\u00e9cnicos<\/strong> del replatforming.<\/li>\n<li><strong>Estrategias para la gesti\u00f3n del cambio<\/strong> y adaptaci\u00f3n del equipo a la nueva plataforma.<\/li>\n<li>Expectativas sobre integraci\u00f3n tecnol\u00f3gica y expansi\u00f3n de mercado.<\/li>\n<li><strong>Consejos y recomendaciones para otras marcas<\/strong><\/li>\n<li>Exploraci\u00f3n de <strong>nuevas funcionalidades<\/strong><\/li>\n<li>Aprendizajes clave del proceso.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>Como ves, ser\u00e1 un webinar lleno de aprendizajes interesantes para tu estrategia de negocio, de la mano de grandes referentes del sector eCommerce. \u00a1Aprovecha la oportunidad de seguir aprendiendo y ap\u00fantate![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1709808059261{background-color: #fdf6e5 !important;}\u00bb][vc_column][vc_column_text] Joselito: Por qu\u00e9 escogimos una plataforma SaaS para el eCommerce &nbsp; \ud83d\udcc5 Jueves, 13 de junio de 2024 \ud83d\udd54 De 13 a 14h CEST[\/vc_column_text][vc_video link=\u00bbhttps:\/\/youtu.be\/0mHhdG7ytLc\u00bb][vc_column_text]En un mundo donde la adaptabilidad y la innovaci\u00f3n son pilares fundamentales para el \u00e9xito empresarial, las compa\u00f1\u00edas de todos los tama\u00f1os est\u00e1n enfrentando el desaf\u00edo de&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1382,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1335","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M4C Webinars<\/title>\n<meta name=\"description\" content=\"Conoceremos el caso de Joselito, una marca que ha decidido dar un paso adelante, abandonando su antiguo sistema CMS por una soluci\u00f3n SaS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing4ecommerce.net\/webinars\/elegir-plataforma-saas-para-tu-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M4C Webinars\" \/>\n<meta property=\"og:description\" content=\"Conoceremos el caso de Joselito, una marca que ha decidido dar un paso adelante, abandonando su antiguo sistema CMS por una soluci\u00f3n SaS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketing4ecommerce.net\/webinars\/elegir-plataforma-saas-para-tu-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"M4C Webinars\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T08:40:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketing4ecommerce.net\/webinars\/wp-content\/uploads\/sites\/6\/2024\/06\/750x450-webinarjoselito.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/elegir-plataforma-saas-para-tu-ecommerce\\\/\",\"url\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/elegir-plataforma-saas-para-tu-ecommerce\\\/\",\"name\":\"M4C Webinars\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/elegir-plataforma-saas-para-tu-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/elegir-plataforma-saas-para-tu-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2024\\\/06\\\/750x450-webinarjoselito.jpg\",\"datePublished\":\"2024-04-26T08:58:52+00:00\",\"dateModified\":\"2026-05-28T08:40:41+00:00\",\"description\":\"Conoceremos el caso de Joselito, una marca que ha decidido dar un paso adelante, abandonando su antiguo sistema CMS por una soluci\u00f3n SaS.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/elegir-plataforma-saas-para-tu-ecommerce\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/elegir-plataforma-saas-para-tu-ecommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/elegir-plataforma-saas-para-tu-ecommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2024\\\/06\\\/750x450-webinarjoselito.jpg\",\"contentUrl\":\"https:\\\/\\\/marketing4ecommerce.net\\\/webinars\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2024\\\/06\\\/750x450-webinarjoselito.jpg\",\"width\":750,\"height\":450,\"caption\":\"Webinar promocional de M4C sobre plataformas SaaS para eCommerce. 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