You can create your own AI on Instagram thanks to its new AI Studio tool

Yesterday, Adam Mosseri, the CEO of Instagram, announced new features for this social network. There are two types of artificial intelligence available for both users and creators. With one of them, creators can create versions of themselves to respond to their followers, and with the other, any user can create an AI based on their interests to generate content.

 

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Una publicación compartida de Adam Mosseri (@mosseri)

What are the new features on Instagram

These AI-related updates will start being implemented in the United States within the next two weeks, as announced by Meta.

• Creators’ AI: With this artificial intelligence, content creators on the platform will be able to see themselves as an AI. These AIs will be based on everything they have shared and will share on Instagram. Additionally, creators can specify topics they want to avoid discussing. The aim is for this tool to help creators reach a wider audience.
• AI Characters: This AI will be available to all Instagram users who want to use it. More over they can give them a “personality”. The purpose of these AI characters is to entertain and inspire.

These new artificial intelligences can be created from AI Studio or directly from the Instagram app by starting a new chat. You can use pre-made prompt templates or create them from scratch. Some examples of existing AIs include “Eat you like a chef!” created by Chef Marc Murphy, which gives you local cooking tips when you are traveling, and “What Lens Bro” created by photographer Luis Ángel Barclay, which provides photography advice.

To check out the AI characters of Instagram creators, you need to tap the “Message” button with the ✨ icon on their Instagram profile (accessible via mobile only). Remember, this option is only available in the United States.

Image: Meta