In the last 2 years, the digital market has grown exponentially in many parts of the world, such as Latin America, especially with the arrival of COVID-19 and confinement. This occurs after the world population noticed that eCommerce is a high-impact channel that helps easily connect customers with the company, whether large or small.
Latin American countries joined the online shopping trend, so little by little more eCommerce began to emerge and gain more popularity. That is why today we will talk about the 5 most popular eCommerce (the ones with the most traffic) in Argentina, Brazil, Chile, Colombia, Mexico and Peru based on SimilarWeb data.
Both Amazon and MercadoLibre are mentioned in all the tops, two of the strongest marketplaces in the digital world. Both stand out for offering a wide range of products in the categories of home, clothing, electronics, books, etc., with the difference that the second mentioned marketplace enables the dynamic for users to sell to other users.
Mercado Libre was launched in 1999 in Argentina, the site has its own versions in 18 countries, the vast majority in Latin America. Mercado Libre is the leading marketplace in Latin America presenting more than 60 million offers in real time, including products, real estate, cars and services. This variety of products and services draws a lot of attention from Internet users who do not give up the comfort of buying items that usually have a lower price in this marketplace than in physical stores.
Fighting for first place is Fravega, the chain of home appliances born in Argentina in 1910 and which nowadays also sells all kinds of home items. The presence of Easy is also seen, a company that is also dedicated to home items and construction materials. Finally there is All Access, a company dedicated to selling access to all kinds of cultural and entertainment events.
Shopee is a company that has gained popularity in Asia and Brazil by selling all kinds of products such as beauty items, technology, home and more. There is also Magazine Luiza that also sells products in different categories such as electronics, home, books and has physical presence in various parts of the country. At the same time there is Americanas, a marketplace with more than 80,000 products of decoration, cell phones, books, furniture and much more.
Aliexpress is a platform that was born in China and is popular for offering products from large suppliers and manufacturers. On the other hand, Jumbo is a chain of supermarkets that has a presence in different parts of the country and offers its products digitally and in the fifth place is Linio, a marketplace with presence in 4 countries in which you can find cell phones, laptops and household appliances.
In this list, we only lack knowing about Ebay, a well-known marketplace in which users can sell any type of product to other users without needing a warehouse or physical space.
Walmart is a multinational company that specializes in the sale of all kinds of products to the minoreo through its large stores and warehouses, but they have moved their sales to the online world. Coppel is a Mexican company that offers a variety of products such as electronics, furniture and clothing at minoreo sales level, while Liverpool also sells all kinds of products but focuses more on clothing and beauty.
Falabella is known for being the main trading company for construction materials and home renovation items in all of Latin America. In the case of Ripley, they are dedicated to the sale of clothing, accessories and household products through department stores and in the online world, then Plazavea is mentioned, which is known for offering food products such as drinks, frozen and industrial bakery.
Imagen: Depositphotos
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