Edits by Instagram is the new video editing app that aims to compete with CapCut

Instagram has introduced Edits, a new free video editing app created to rival the popular ByteDance tool, CapCut. This launch comes at the same time as the recent ban on TikTok and CapCut apps in the United States. Although these apps became operational again after being banned for almost a day, neither is currently available for download on the iOS and Android app stores in the U.S.

“Edits is more than just a video editing app; it’s a comprehensive suite of creative tools,” said Adam Mosseri, CEO of Instagram, in a brief video posted on Threads and Instagram, sharing the news:

 

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Una publicación compartida de Adam Mosseri (@mosseri)

“We’ll be collaborating with a select group of video creators to gather their insights and enhance the experience. More updates will follow soon,” stated Mosseri.

What is Edits?

Edits is a free mobile app, and its unclear whether a paid version will be available. It offers a wide array of creative video editing tools. Key features include:

• High-quality camera: Delivers superior video recording and editing tools, with options to adjust resolution, frame rate, and dynamic range, plus improved flash and zoom controls.
• AI-powered animations: Makes it easy to create transitions and advanced visual effects without needing prior editing experience.
• Green screen effects and video overlays: Allows users to change backgrounds or add overlay elements, enhancing visual content and creating dynamic videos.
• Audio enhancement and automatic subtitle generation: Improves sound clarity and lets users add custom subtitles, boosting content accessibility and reach.
• Exports videos without watermarks, sharable on any platform, but primarily designed for easy sharing on Instagram in 1080p.
• Manages all drafts and videos from one centralized location.
• Supports clips up to 10 minutes long.

How does Edits work?

The app is built to be user-friendly and accessible. Users can start a project by importing existing clips or recording directly within the app. Once in the app, a range of editing features like trimming, color adjustments, filters, and special effects can be applied.

Additionally, Edits includes an inspiration tab for creators to explore trends and gather ideas for their projects, featuring:

• Real-time performance monitoring of reels with a detailed statistics dashboard.
• Analysis of engagement from both followers and non-followers.
• Evaluation of factors influencing reel recommendations, such as skip rates.
• Easy planning of future videos based on audience preferences.

How to try Edits

Edits will be available for download on the App Store beginning March 13, 2025. iOS users can pre-order to receive a notification when the app goes live. Initially launching for iOS, an Android version is anticipated soon after.

Similarities and Differences with CapCut

Both Edits and CapCut provide advanced mobile video editing tools, such as special effects, transitions, and audio enhancement. However, there are distinct differences:

• Integration with Instagram: Edits is seamlessly integrated with Instagram, enabling direct sharing of creations on the platform and providing detailed video performance analytics.
• Creator-focused: While CapCut serves a broad audience of video editors, Edits is tailored to content creators, offering specialized tools like idea tracking and built-in analytics.
• Availability: CapCut is accessible on multiple platforms with a large user base. Edits will initially launch on iOS, with plans for expansion to other platforms in the future.

Photo: Instagram