A superapp is an app that provides a variety of services, often in one single platform. Examples of superapps include WeChat in China, Gojek in Indonesia, and Grab in Singapore. These apps offer a wide range of services such as messaging, payments, e-commerce, food delivery, ride-hailing, and more. Baz is a Mexican superapp that serves as a one-stop shop for everything you need. It offers a wide range of features and services, from ordering food to booking travel tickets. You can also use Baz to pay your bills, hail a cab, or find a nearby restaurant.
Baz appeared in the market under the premise of being the “superapp” that would change the digital life of Mexicans and, so far, Grupo Salinas has presented interesting arguments to justify its presentation. The app brings together features that seemed incompatible for the same platform: music player, watch streaming content, manage businesses, pay online services and even browse a social network. So how does Baz work and how can it be used?
Baz app is more than just a platform, it presents itself as an all-in-one app created by Mexican developers for Android and iOS devices. It targets such a broad and booming niche as the digital audience, offering a virtual space that, as its first objective, hopes to connect entrepreneurs with potential customers and sell immediately, based on free and tailored technological solutions.
To become a “superapp”, Baz also offers entertainment functions that have not coexisted in the same application until now: request credits, recharge balance, create playlist, rent movies on demand, watch TV live , listen to podcast, use your social network or pay in stores, everything can be done in one place.
Now let’s unravel this universe born in October 2021 at the hands of Grupo Salinas, to know in detail what it offers users and small businesses.
Baz is a free app that helps entrepreneurs manage their businesses by eliminating the risks of cash or fraudulent transactions, offering security and speed when making payments: they can check their balance, see their movements simply and have full control of their sales.
In addition, they can charge their customers without intermediaries or commissions, using QR code payment or proximity payment. Each business receives a special QR code that can be modified according to the amount to be charged. Likewise, entrepreneurs will be able to create their own online store and advertise within the app at no cost.
To reach more customers, the solution also allows merchants to upload their product or service catalogs and share them via chat with third parties within the app.
As if that were not enough, entrepreneurs will also be able to activate other business functions to increase sales. For example, if the owner allows it, Baz users will be able to make payments for services, recharge and even withdraw money from their store. In exchange, the merchant will receive a small commission for each transaction made; in some cases, the store itself may establish the value of such commissions.
When you enable this function, the platform will ask for a photo, name, address, contact number and business description. After locating the store in a category, the owner will be able to create subcategories that better identify what it is offering and then customize the opening hours.
To start using this option, you only need to download the app and follow these steps:
For individual users, enjoying the “superapp” is as simple as downloading it and starting the registration process. This will ask you to enter your personal data, create a user / password and associate the bank card with which all transactions will be made from the application.
For greater security, the step culminates with fingerprint registration, which will be requested each time you want to make a payment. Although the person can alternate between fingerprint and password.
Once this step is completed, the user can travel for an endless number of free functions, mostly social in nature.
Pay a service
The first attribute that Baz offers users is the ability to pay for a wide range of services: light, water, electricity, wireless TV and Internet, recharge credits and even pay Bank Azteca credits. For each payment, the platform will charge about eleven pesos in commission.
Digital Card
With Baz, you can also have a digital card with which the user can make payments in any self-service store or supermarket, using QR code or proximity payment.
With this card you can also pay streaming services such as Netflix, Amazon Prime, Spotify and eCommerce platforms (Mercado Libre, Amazon and Alibaba). The recharge of the digital card balance can also be made from Baz.
Send and pay
The app allows you to make deposits or transfers to other bank accounts. The money falls at the moment and does not charge transaction fees.
Chat and social network
The user can keep in touch with third parties in the app through the chat that the application integrates into its functions. Its use is quite intuitive and very similar to those we have already seen in large platforms such as Facebook. As for the social network, you will have a profile that Baz community can follow and react on wall posts.
Entertainment functions
As we said, the sections in this category allow the user to rent movies on demand, watch TV Azteca channels online, listen to favorite music and podcasts that are available on the platform.
Games
It includes more than 20 games that are completely free; among them: card games, racing games, among others.
Discounts and promotions
You can buy cell phones, computers, TVs, appliances, motorcycles or other products with great deals and without leaving home (from the app).
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