It is possible that at some point we have heard the phrase “a picture is worth a thousand words”, which may be true in many cases. However, in the world of referral marketing, this premise is reversed, since it is a strategy based on word of mouth, where users recommend a website or brand, either for its services or products, and attract more customers.
These are the best tools for referral marketing in alphabetical order;
This referral marketing software allows you to automate the process of enrolling, tracking, rewarding and managing loyal customers, affiliates, partners and fans. This allows B2B companies, consumer brands and agencies to quickly build, scale and optimize referral marketing programs. It has an open API that integrates with any existing technology, allowing companies to create a personalized experience that is aligned with their brand.
Founded in 2011, this platform is one of the global leaders in the referral marketing ecosystem. Buyapowa designs and integrates strategies to drive customer acquisition, increase sales and foster new customer loyalty through referral, loyalty and influencer management programs.
In addition to its marketing solutions, it offers different functionalities that make it a scalable and adaptable model for any company, such as: reports and KPIs, gamification functions, customizable recommendations, white label models, A and B test media, fraud prevention, support services, among others.
Some of the companies using this tool are Carrefour, Vodafone or Expedia.
This tool offers both loyalty and referral programs. It has customizable templates that allow your customers to refer friends via email, SMS, personalized referral links and social networks. Customers can view their earnings and invitations from a dashboard, and even send friendly reminders.
Reward options include coupon codes, store credit, gift cards or branded gifts. The system features customized reports and real-time analytics that report exchange activity and how many visitor referrals convert to new customers and sales.
The Genius Referrals platform provides comprehensive solutions for all your referral marketing needs. Its software adapts to the needs of each business so that you are always in full control: flexible campaigns, powerful dashboards, widgets, multiple programs, extensive monitoring, and more.
It has a powerful set of tools for in-depth tracking, and all the advanced metrics you need to make the right decisions, all from a single workspace. It allows you to create your own rewards – fixed or variable – spread the word, give control to advocates, automate payment methods across multiple platforms, reward your advocates with cash, credits, coupons, physical products and more, among other options.
You can try it for free for 30 days.
This tool automates customer acquisition at the lowest possible cost for B2C, FinTech and SaaS companies. It features a referral system that automatically creates a link for each user, so they don’t have to register to start sharing. It also allows you to embed code snippets in your web application, website and emails to inspire instant sharing.
Features include the ability to create automated gift cards, cash payments or account credits with just a few clicks, and the ability to use Zapier or webhooks to automate all other rewards. It is easy to deploy and is set up as a self-service SaaS product: pass on savings with simple, unchanged pricing (no sales calls required).
Founded in 2011 in India, this platform provides a software designed to manage referral program campaigns in a simple and efficient way. It offers an omnichannel and multiplatform service: mobile (Android or iOS), computers and tablets, which guarantees a less frictionless work. It also offers an automated tool available in more than 25 languages.
It has detailed analytics, a wide range of campaign customization and different media to share referral links. It also offers a multi-stage reward system to make the process more attractive. It has three monthly subscription models, the first for startups, with a limit of 1,000 monthly referrals for a value of €99/month; the second for SMEs with a limit of 3,000 referrals and a value of €249/month; and a customizable program for large companies.
Created in 2002, this American company is responsible for providing a management and tracking service for referral marketing, affiliate marketing, influencer marketing and partner marketing campaigns. Like the other tools on the list, it proposes to capitalize on customers who are loyal to the brand or website, offering a reward system to get them to invite and bring new customers.
It also has three subscription models: one dedicated to start-up businesses, with a value of 488$/month; the second for those with a more stable and professional model, with a cost of 879$€/month; and finally, a third one dedicated to large companies, with a customized price.
Born in London in 2013, this platform proposes to design and manage specific referral campaigns for each company and brand, based on their business, audience, goals and sector.
Their model is based on continuous optimization to maintain high performance referral programs. Optimization they achieve from cohorts of A and B tests, along with data analytics from consumers and other marketing channels. Puma is one of the companies working with this tool.
This affiliate tracking software allows you to create and fully manage your own affiliate program, complete with custom commission structures and settings. From one place you can manage multiple programs, monitor affiliate partner performance, allocate commissions, and issue payments. The company offers free setup, website integration, and 24/7 support.
It is an easy-to-use software, with more than 1,000 referral program templates and a support team.
The system is very simple: create your referral campaign from scratch or from a template, invite your customers to recommend your business to their friends, colleagues and family, welcome new referrals, repeat the process.
It integrates with multiple tools – such as Zapier, Hubspot, Shopify, Salesforce and Intercom, among others – allowing you to automate the process. You can try it for free for 15 days.
Reference Edge is the flagship service of Point of Reference, a consulting and services platform founded in 2003 and dedicated to referral marketing. It is a complete referral system that manages recruitment, data maintenance, customer referral generation, rewards and metrics. It offers marketers a secure, 360-degree management of their referral campaigns.
It has automation features and centralized knowledge about referrals, which allows maximizing the adoption of new users and improving the identification of referrals and building a stronger database. It also allows integration with mobile devices and other marketing solutions, since it is a native Salesforce tool.
Founded in 2009, this platform has specialized in driving sales and lead generation from referrals, achieving an overall estimate of 320,989,327.50 euros generated in sales from referrals during its trajectory. It allows the integration of its tool with several of the most used CMS platforms in the market such as Shopify, PrestaShop, WooCommerce, etc.
It is presented as an easy-to-integrate service and offers different reward systems for customers, such as: discounts in specific percentages and amounts, cash and gifts to the consumer, such as free shipping. It also adds widgets and forms for referral management, which can be incorporated into the shopping experience, achieving greater engagement while limiting the friction of the process. All this, together with analytics and campaign personalization features.
It offers three subscription plans dedicated to start-up, growth and established businesses. The first one guarantees the management of one program and 500 members, with unlimited referrals for a cost of $200/month. The second offers the management of 3 programs and a maximum of 5,000 members, at a cost of $400/month. And finally the third offers management of 5 programs and a maximum of 10,000 members for a cost of $800/month.
This platform allows you to make a clear distinction between referral marketing and affiliate marketing. It helps you organize and track each ambassador and affiliate in various performance reports, making it easy to measure revenue.
It is also designed to make online payments quickly and easily via PayPal, Trolley, and Gift Card. To get started, you can set up your own account, or contact the Refersion team for assistance in creating one.
The system allows you to create, manage and automate campaigns; create tiered commission structures, flat rates or bonus rewards for enterprise plans; customize commission rates based on product/SKU, new and recurring customers and subscriptions; track SKU level for royalty commissions, coupon tracking for Instagram and customer emails for lifetime commissions; and many other options.
This referral program is mainly intended for those who already have accounts created on Stripe. It allows you to set up a program in 5 steps: install Rewardful, connect to Stripe and configure it; create a campaign with all the features you want to consider; customize the affiliate dashboard; recruit and invite affiliates; take care of and support affiliates.
It is a very complete, scalable and customizable platform, although it requires minimal programming skills.
It is an all-in-one template-based referral platform for creating campaigns. It offers overall activity tracking, analytics for marketers, minimal code snippet and API, out-of-the-box landing pages, and native integrations with Revue, Mailchimp, AWeber, Active Campaign, Zapier, Instapage, Slack, WordPress, Squarespace, Woocommerce and Unbounce, among others.
You can try it for free for 14 days. After that, payment plans range from $35 to $208 per month.
Zerosix is a French SaaS startup born in 2016, which came to the market with the proposal to boost independent retailers, opticians and hoteliers from loyalty and communication programs. It offers dedicated programs according to the economic sector of each business, with options such as: restaurants, bakeries, butchers, opticians, wineries, jewelers, pharmacies, among others.
It has integrations to different POS and eCommerce platforms, as well as mobile wallets that guarantee easy access to rewards.
Image: Depositphotos
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