A webinar is a conference or talk in real time transmitted through a web, in which all those users invited to it can take part in from any device, even being able to interact with the person or people who are offering the talk. Undoubtedly, this is one of the most useful content formats to provide training in a simple way.
Among many other advantages, we can highlight the fact that it raises awareness of a business and generates a great boost for the brand, since it shares information and valuable content with users or professionals in the sector in a simple way, making the brand image of the company or personal brand in question improve exponentially.
On the other hand, as there is reciprocity, a better communication/relationship is achieved, which increases loyalty and the possibility of future conversions.
Now that we have defined and analyzed the term, let’s move on to what is really important: what webinar tools can we easily access to improve the image of our business (or personal brand)?
There are dozens of tools on the market and selecting the most suitable for your business can take a long time. For this reason, we bring you a short list with the 10 best options selected by a group of experts exclusively for our media.
But we also include a second list with other options that may be just what you need. In both cases, the order is alphabetical.
Remember that this is a live list, so if at any time you consider that there is a tool that should be among our lines and it is not, leave it written in comments and we will take it into account😉.
Here we go!
Vidiv is a simple and easy-to-use tool for both online event organizers and attendees. It is specially optimized to carry out commercial events such as launches, product presentations, webinars, etc. At the end of the session, the platform offers relevant data that will allow you to know when the peaks of interest occurred, presenting metrics of reactions and activity.
Another advantage of Vidiv is that it allows live conversion, as moderators can send links. The opening rate is 97%, which shows that using them at the right time is guaranteed to be successful.
Moreover, it is designed in such a way as to involve the attendees in the event. Its objective is to reduce noise and visual distractions as much as possible, so that all the audience’s attention is directed towards the live event, the speakers and what they have to say. This does not mean that the attendees do not play a relevant role, on the contrary, they can make use of a chat and various reactions. They can even request to go on stage and intervene in the event.
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StreamYard is a freemium tool for streaming through social networks directly from your browser, without having to download any type of software. It includes several functions that make it easy to diversify the type of content you show during the transmission and allows you to broadcast on different channels at the same time with several participants. All in all, it is a powerful tool that you can learn and master in a very short time to start making professional broadcasts as soon as you have created your account.
The free account allows up to 6 participants at a time and has time limits for broadcasting. Paid plans start at $21,56/month and greatly expand the functionalities and tools available.
Crowdcast is a browser-based solution for creating engaging and simple webinars with a single URL and no downloads required. The user can register with one click, ask interactive questions and answers in the chat even before the event starts and connect via HD streaming with no delay. You can invite attendees to the screen and broadcast to platforms such as Facebook Live, Periscope and YouTube Live. It is compatible with all modern browsers and works on Android and iOS devices from anywhere.
I WANT TO TRY CROWDCAST!
It integrates directly with ConvertKit, Drip and Patreon, and allows you to connect with more than 750 apps through Zapier’s advanced integration. It offers a 14-day free trial where you get access to all features and integrations, although live sessions are limited to 30 minutes and 10 attendees. Payment plans start at $52,82/month. The basic plan allows you to broadcast up to 10 hours per month, and the Pro plan up to 40 hours per month. You can try it for free for two weeks.
Google Meet is one of the two applications that constitute the new version of Hangouts, the other being Google Chat. It is a Google extension that allows its users to make conferences, calls, video calls or chats completely free of charge.
It works just like a native app: it runs in the background and offers notifications of new messages and incoming calls. It works in Google Chrome or other browsers and does not require an app or extension, but you must have a Gmail account.
GoToWebinar is another tool that, in addition to providing a webinar or conference service in real time, allows you to include surveys and polls to make presentations much more interactive. It also has integrated reports that include the questions asked and answered, and detects the most loyal customers to the events.
From the platform you can promote your webinar with personalized invitations, registration page and automated email reminders, attach documents in advance or distribute them directly in the webinar and accept advance payments from anywhere in the world via Stripe.
It has 4 subscription plans ranging from $47,43 to $399/month.
Livestorm is an all-in-one video interaction platform that enables businesses of all sizes to create unlimited online meetings and webinars. Everything operates within a real-time browser environment, without any downloads. The tool can be used to organize meetings, product demos, sales webinars, lessons, training sessions, or any other type of live event.
Livestorm’s core technology is based on the use of WebRTC and web sockets to enable real-time, low-latency interactions. The quality and format of the video streams automatically adapt to the needs of the web browser.
It offers a free plan with unlimited events and moderators, but with up to 30 registrations and 20 minutes per event. Paid plans start at $85,15/month with annual billing.
Microsoft Teams is a platform that serves multiple functionalities, including the ability to conduct live webinars. As its name suggests, it is specifically designed for work teams that need to interact, store, and share work and information.
From the control panel, you can initiate video calls, add people and share screens, invite someone, create a meeting, open a public or private chat during the session, integrate applications, among other various options.
It has a free version available.
Certainly, Skype and Google Meet are the webinar and video calling tools that you probaly recognize the most from our list. Both are free, available on various devices (desktop, mobile, tablet, Xbox, or Alexa), and compatible with Windows, Mac OS X, and Linux operating systems, whether in their downloadable or online versions.
In addition to the well-known free subscription that allows us to make real-time video calls or conferences from anywhere in the world, Skype also acts as a mobile phone service: you can dial the phone number of the person you want to talk to and reach them at very low rates. If you want access to more advanced features, you can subscribe to the Premium version, which offers greater audience integration and more comprehensive statistics, enabling brands to explore new business opportunities.
Webex is an easy-to-use tool with an intuitive interface that allows you to conduct high-definition video conferences with screen sharing. Among its notable features are meetings with up to 1,000 attendees, individual and group messaging, breakout rooms, virtual backgrounds and blurring, meeting recording and transcription, and automatic email summaries sent as soon as the meeting ends.
It integrates with Outlook, Office 365, Google, and more. It also allows you to initiate meetings from Microsoft Teams or Slack.
Webex offers a free plan and paid plans starting from $15,36/month per host. It also provides customizable plans for businesses that require additional products, extra storage, meetings with a higher number of participants, webinars, group sessions, and many other features.
Zoom is a perfect tool for conducting online meetings, video webinars, conferences, and more in real-time. It also features a telephony system and instant messaging. It offers the ability to create and customize a webinar registration page, send reminder emails, embed social media buttons to promote the event, create a post-webinar recap landing page, collect attendee feedback through surveys, monetize events, and many other options.
Its premium subscription plans allow for up to 1,000 video participants and 10,000 viewers. It offers a free plan (up to 100 attendees and 40 minutes of streaming per session) and plans starting from $15/month per user.
In addition to having some of the most powerful editing and design programs in the market, if you have an Adobe account, you can also make use of their web conferencing tool, Adobe Connect. This software is used in conjunction with Microsoft PowerPoint to create general information and presentations, online training materials, web conferences, and learning modules. It allows you to securely share presentations directly from your desktop and receive feedback from hundreds of participants using just a web browser (Chrome, Mozilla, Explorer, Safari) and the Adobe Flash Player runtime, which is installed on the majority of computers. It can also operate on iPads and iPhones, provided Adobe Connect Mobile is available.
BlueJeans is a platform that combines audio, web, and video conferencing with the tools people use every day. It allows you to schedule and organize meetings in just six seconds from anywhere and on any device or room system with HD technology and Dolby audio in an intuitive interface.
It offers centralized reports with real-time statistics and intelligent meeting and room management. BlueJeans integrates with Microsoft Teams, Workplace by Facebook, Office 365, Google Calendar, Slack, Splunk, Trello, and more. It also provides APIs that allow you to add cloud-based video calling to your own applications.
Subscription plans start at $44,05/month per organizer (maximum 100 attendees).
BrightTalk is a B2B marketing platform for creating content, engaging audiences and reaching new leads to generate revenue growth. It allows webinars, virtual events and digital seminars with unlimited attendees, real-time integrations with CRM platforms, marketing automation, live Q&A, polls, instant and indefinite recording for on-demand viewing, among many other options.
You can request a free demo of the tool.
ClickMeeting is a tool that allows you to organize online webinars, both live and automated on-demand. Among its features, it offers the ability to create surveys and polls, share screens and desktops, track webinar statistics, record the event, and activate a chat, among many other functionalities.
It offers a 30-day free trial with a limit of up to 25 attendees, and then provides various subscription plans starting at $23,71 per month.
Among the most outstanding advantages of this tool, we find that it allows its customers to customize all the materials used during the webinar, eliminating any kind of distraction for the listening community and achieving a totally positive and quality user experience.
It has different templates to create registration and thank you pages in a matter of seconds, and allows you to upload your presentation slides or share videos directly from the application so you never have to leave the room when you are presenting. It offers a 14-day free trial and then its plans start at $59/month.
Discord is a social network born as a voice, video and text communication service originally oriented to the world of video games. It allows anyone to create a space to be part of and is free, although it also offers a paid version that includes better emojis, HD videos, the ability to upload larger files and server improvements, among other advantages.
As its name suggests, this tool was created for educational purposes, but over the years it has become a very complete, simple and powerful tool for conducting webinars with countless functions. Among them, we highlight the possibility of sharing documents, regardless of whether they are images and graphics or large PDF and PPT files, screen sharing, playing YouTube videos or background music, creating surveys to gather information from participants or evaluate their knowledge, including public and private chats, among other options.
Their plans start at $36,54/month (up to 30 participants).
This tool offers all the features needed to create an event from start to finish through a simple and intuitive platform that allows attendees to easily access live streams and presentations. With Event Mobi you can conduct live polls, sweepstakes and gamification challenges, create group networking opportunities, make hybrid events, etc. It can be accessed from any device, is compatible with any videoconferencing platform, is customizable, offers virtual exhibitor booths, live support for participants, simultaneous room options, targeted push notifications, among many other options.
Prices are tailored to the needs of each client.
Unlike other webinar platforms, Flow is designed from the ground up for webcasting (or conducting webinars) and not for hosting meetings. That means you can plan the entire flow of the presentation before it starts by deciding who has audio, video and screen sharing permissions.
It has a storyboard where you preload each block of content, presentations, videos, polls, assign presenters and screen sharing in advance. With Autoflow you can simulate a live webinar experience that combines presentations and polling interaction with pre-recorded content.
It has built-in proprietary APIs to cover single sign-on, event registration and report data collection. It also uses Zapier APIs. You can track attendee registration source, conversion rates from page visit to registration, turnaround time, engagement, survey responses and more.
Plans start at $106,39/month.
Hopin is a platform that offers different solutions depending on the type of activity to be carried out: Streamyard to create a live broadcast, Session to run a session (webinars, workshops, all hands, etc.), Hopinevents to organize events, Streamable to share videos, and will soon launch Project C, which is designed to create communities.
Each of them has different possibilities and prices.
https://youtu.be/EpErMqMyNN4
Jitsi is a free, unlimited participants, open source, multi-palette video conferencing and instant messaging application that can be used using only the browser. You only need to share the URL to add participants to the videoconference and you can record the entire session by uploading it to Dropbox.
It has functions to share both the full screen and an application window, as well as a browser tab itself. It offers text chat and a “raise/lower hand” function, to ask permission to intervene.
This tool allows you to create, manage and measure any type and size of live or on-demand event from a single platform using customizable templates for every need. It offers integrations for third-party applications, advanced statistics, 4K streaming, marketing automation services, personalized consulting and many other features.
You can try it for free for 30 days and offers a personal plan from $199 per month.
LiveWebinar is an open source platform that specializes in broadcasting all kinds of live events, from webinars to concerts or political rallies. It supports the use of 360° cameras, integrates with YouTube and Facebook for simultaneous broadcasts, high quality audio and video, live polls, screen sharing and many other options. In addition, it works without software installations, downloads, or plug-ins because it uses the latest WebRTC protocol, which is natively supported by most browsers.
It offers a free trial, three paid options (starting at $14,42 per month) and an enterprise option for customers looking for a fully customized platform. Each plan offers a certain number of participants and features. However, if there is a feature you need that is not part of the plan you are interested in, they offer you the option to purchase it through the add-ons section.
This specific tool for webinars offers very complete and advanced features ranging from custom design with the image of your company, to a detailed analysis of all activity in post-activity reports.
We highlight the possibility of conducting unlimited simultaneous webinars with up to 10 presenters and 10,000 attendees, SD-FHD recording up to 10 hours long, uploading any type of file and YouTube videos, conducting tests and surveys, sharing screens of other participants, sending notifications before the event and worldwide coverage.
It offers a free plan with sessions of up to 20 minutes with up to 20 attendees, and payment plans from $24 per month.
This tool is designed for the corporate sector. In fact, Onlineseminar.es already has a strong presence in the sector, mainly in financial services, media, healthcare, pharmaceuticals and government.
It offers personalized advice and specific solutions for different needs. It allows fully interactive sessions with chats, surveys and CTAs, sharing documents of all kinds, creating customized layouts, sending automated follow-up emails to differentiated target groups, generating daily backups, among other features.
Peewah allows you to create a webinar in 5 minutes. Simply fill in the basic event data and the tool will create a website with a registration form and all the payment methods. Only those who register will receive a unique link via email to connect. After the event you can send satisfaction surveys with unique link and personalized digital certificates of attendance.
In addition, you can integrate Peewah with your favorite broadcasting tool such as YouTube Live and thus have the time and number of participants you need, without additional charges. Among its main advantages, we highlight the possibility of including unlimited simultaneous rooms, live chat, and real-time statistics and reports.
Run The World is an all-in-one webinar platform (registration, streaming and analytics) with tools for live chats, debates and panels. It allows one-click access to each event without registration, 1:1 speed playback, live Q&A and a branded interface. Ensures that the social aspect of your virtual event is not lost, with a “cocktail party” option and an algorithm that matches attendees with other like-minded people based on questionnaires they complete before the event.
It offers a free-to-use plan with unlimited events of up to 50 attendees. Paid plans start at $79/month.
Spotme is a web and mobile compatible virtual event platform that requires no downloads and features an intuitive interface and customizable tools. It allows you to share video, audio and desktop with up to 5,000 viewers, organize interactive events (Q&A, polls, polls, applause and chat) and networking groups after the event or product demos with exhibitors, customize the interface, track participation and get detailed reports, among many other options.
You can try it for free and then access one of its 4 payment plans (prices to be consulted with the sales team).
VMix is a state-of-the-art video editing software that uses the latest advances to work with SD, HD and 4K qualities. A complete software solution with a wealth of features including live mixing, switching and streaming of numerous high quality video sources including cameras, footage, DVDs, images and much more.
It runs on Windows 7, 8 and 10, and supports the most commonly used formats, including AVI, MP4, H264, MPEG-2, WMV, QuickTime, MP3 and WAV. It allows multiple sources to be combined into a single input, features 10 image transition effects, real-time effects, title templates, multi-view option and touchscreen web interface.
The package costs $60 whatever the edition (B-HD, HD, 4K, PRO). The license lasts 100 years and includes one year of free upgrades.
Its free version allows webinars with a maximum of 50 participants. You simply fill in the subject information and mark the date/time of the event and spread the word to your target audience by sharing the registration link. The system will send registration confirmation emails and reminders 24 hours before and 1 hour before the date. It integrates with tools such as YouTube, Google Analytics and Zapier, among others.
This tool allows you to host live, automated and on-demand webinars with ease. It requires no software download and can be viewed in any browser. It allows you to share screen, customize the interface, conduct live polls, activate public and private chats, track participants and obtain statistics, insert CTAs, integrate with your CRM and with the marketing tools you usually use, among other possibilities.
You can try it for free for 14 days and then, subscription plans start at $19 per month (up to 2 presenters, 25 viewers and 4 hours of transmission). You can also hire extra features such as moderators, co-hosts or integration with Hubspot, among others.
WebinarJam is a popular webinar tool for producing a complete event from registration to playback. JamCast technology allows private and secure CDN streaming, as well as streaming via Facebook Live and YouTube Live.
Allows up to 6 presenters and 5,000 attendees. It streams in high definition audio and video from any device and provides flexible options such as live chat, Q&A, private commenting, moderation capabilities, featured comments, pinned ads, etc. You can also create a customized registration page from templates and perform mass reminder mailings through different channels (SMS, email, etc.).
Their plans range from $39 to $379/month.
Webinar Ninja is one of the most recent options to appear on the market. It is probably one of the easiest tools to use to create a webinar of all those mentioned. In a matter of 5 minutes you can have a webinar, a landing page and several predefined email notifications. Like other tools on this list, it also integrates easily with any email marketing software, Facebook Ads or a pre-designed page.
It offers plans starting at $29/month.
This cloud-based, UK-based tool is designed specifically for enterprise-level business events and communications and offers the ability to host up to 50,000 attendees at a single event. It requires no downloads or plug-ins and allows you to create interactive event experiences, embed videos into the presentation, stream to any device and integrate with CRM and marketing automation tools such as HubSpot, Marketo, Salesforce and more. It also has a reporting tool that collects data on attendee engagement in real time.
It offers subscription packages starting at $94,39/month, billed annually. You can request a demo to test the tool.
With this tool you can create and manage conferences, meetings and virtual events from a single place. Among its features, we highlight the complete customization of the interface and registration forms, the possibility of group registrations, the sending of promotional and discount codes and push notifications, the generation of customizable and exportable reports in real time, integrations with Zoom, Facebook, Twitter, Instagram and other social networks, tracking statistics, sending surveys and issuing post-event certificates, among other options.
We don’t need to tell you too much about YouTube because you know it perfectly well. It is one of the most powerful social networks in the world, also owned by Google. We usually use YouTube to watch videos of kittens, funny falls and, of course, the content generated by youtubers, kings of the influencer world.
But YouTube can also be used for webinars, as we did in this one on PSD2 regulations. It’s as simple as using the live broadcast function… and broadcasting 😉 The live commenting feature allows for direct interaction with viewers.
CRM tool Zoho has also launched its own webinar software. Broadcast your screen, initiate polls and answer questions in real time. What’s interesting about this platform is the reports it provides you with to identify and convert leads into loyal customers.
It is completely browser-based and attendees do not need to download any application to attend a meeting or webinar. You can use it with the desktop plugin for Windows and Mac, iOS app, Android app, Google Chrome extension, Firefox extension, embedded widget and calendar integrations.
Prices for the plans vary depending on the attendees. Prices start at $8/month per organizer, for up to 25 attendees. All include storage of up to 25 recordings, automated emails, integration with CRM and other marketing tools, custom report generation and export, among other features.
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