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Email marketing automation uses email in a massive way in order to attract potential customers to brands. If the business objective is to reach more people in an effective, direct and economical way, the implementation of this resource (and its inclusion in the digital strategy) becomes essential.

However, the offer is very extensive and for your strategy to be successful, you must find the option that best suits the needs of your company. For that, we present a list of the best email marketing tools available that can successfully help your brand. Find out which one is right for you.

A ranking of the best email marketing automation tools for your eCommerce

As in 2022, this year we have carried out an evaluation of ecommtech tools with the help of several specialists in different areas of marketing and eCommerce (this time there were 35 jurors, two more than in the previous edition).

This voting process was carried out for our Ecommtech Guide 2023, which you can download for free. There you will find the best tools from 25 different verticals and the names of the jurors.

Download it for free 😉

In this way, in each top we will determine two lists: the top 10 (or less) tools best rated by experts and other tools that you should also consider, or at least have identified on the map. Therefore, the first list will be in voting order and the second will be in alphabetical order.

That said, let’s get down to business😉

Top 10 best email marketing automation tools for your eCommerce

Other tools you should also know about

Brevo (Recommended🥇)

Brevo (ex Sendinblue) is an all-in-one relationship marketing SaaS solution. According to their website, the name change is due to its evolution from an email marketing tool to a comprehensive CRM platform. It offers a cloud-based software package that in addition to being an email marketing tool, offers marketing automation features, list management, landing pages, Facebook ads, chat, retargeting, SMS and Whatsapp campaigns, free CRM, among others.

The company founded in France has more than 500,000 customers worldwide and is available in 6 languages, including Spanish.

Unlike other solutions such as Mailchimp, Brevo offers unlimited contacts even in its free version, and allows for easier compliance with GDPR thanks to advanced contact and authorization management, servers located in France, and multiple list registration forms.

By the way: we have talked to Brevo and they have offered our readers a super 30% discount on monthly Marketing Business plans valid until December 31, 2023 and only for the first 50 people to redeem it, from the following link and with the code MARKETING4ECOMMERCE.

  • Year founded: 2012
  • Country: France
Try Brevo

Easymailing  (Recommended🥈)

Created in 2020, Easymailing is a Spanish email marketing tool that is simple to use and very intuitive. It is focused on making the daily work in it easy for companies with fewer resources or digital knowledge. Among the features it has, there are responsive and customizable templates and forms, campaign management, statistics collection and analysis, automatic sending of emails every time new content is added to your website/blog, the ability to share the results of your email marketing campaigns via Facebook, Twitter and in your RSS feed for a 360 strategy, among others.

It is mainly aimed at SMEs, communication agencies and freelancers, although it adapts to any need. It has a free plan that supports up to 250 subscribers and up to 2,000 emails per month. The payment plans depend on the number of subscribers a client has: for example, for a range of between 251 and 500 subscribers, there is a payment plan for 12.03 euros per month, while for 501-1000 subscribers, the plan is 15.04 euros per month. Meanwhile, the plan for customers with a subscriber range of 1001-1500 is 18.03 euros per month, while the plan for 1501-2000 subscribers costs 21.01 euros per month.

  • Year of foundation: 2020
  • Country: Spain

Connectif

It is a marketing automation and Customer Data & Experience Platform (CDXP) specialized in eCommerce. It helps stores to increase their sales with the personalization of the customer journey in different channels such as email, web, recommendations, push notifications and A/B/X testing, in real time and with the help of artificial intelligence.

It has a native API that integrates with eCommerce in minutes, automatically synchronizing all user, navigation and sales data.

  • Year founded: 2018
  • Country: Spain

HubSpot

HubSpot offers an all-in-one solution where you can create and publish blog posts, create landing pages, send mass emails, and more.

This solution includes all the tools and integrations customers need for marketing, sales, content management, service desk and operations. The prices of its plans range from 30 to 3,300 euros per month, with the possibility of increasing the latter depending on the contact portfolio.

  • Year founded: 2006
  • Country: United States

ActiveCampaign

ActiveCampaign is a Customer Experience Automation platform that offers a library of hundreds of pre-designed automations that combine email marketing, marketing automation, CRM and machine learning for powerful cross-channel orchestration, segmentation and personalization.

While you don’t need to have a background in web design or development, you must follow a series of steps and watch a few tutorials to generate an advanced email marketing loop. Once you sign up, you enable site tracking, import and segment your contacts, create an automation and, if you want, you can create and manage your sales funnel.

It can integrate with Shopify, WooCommerce, Square, BigCommerce and Stripe. It has a 14-day free trial and then 4 subscription plans, ranging from $49/month to $149/month. The functionalities of each plan vary according to the type of business: eCommerce, B2B, B2C.

  • Year founded: 2003
  • Country: United States

Mailchimp

Of American origin, and founded in 2001, Mailchimp is one of the most popular email marketing platforms in the world, as it is quite simple to use, has several free features and has more than 300 integrations. It offers a wide variety of email templates and allows you to create your own with the help of a creative wizard that will even show you designs based on your brand.

It allows you to do A/B testing, create pop-up forms, make landing pages, intelligent email sending, analysis and visualization of statistics and reports, and many other features.

It has a free plan and 3 payment plans ranging from $13/month to $350/month.

  • Year founded: 2001
  • Country: United States

Klaviyo

With Klaviyo, brands can combine unlimited customer data with over 300 native integrations (including the leading eCommerce marketplaces) to automate personalized email and SMS communications.

It generates a very comprehensive database with customer profiles, transactions, browsing history, support tickets, website events, text messages, all updated in real time for ultra-fast segmentation.

They offer a 60-day free trial that includes free technical support, in which you can send up to 500 emails and have a network of 250 contacts, once this period is over you can opt for paid plans ranging from$45/month.

  • Year founded: 2012
  • Country: United States

Acumbamail

Acumbamail was born in 2012 as a tool that allowed its customers to generate newsletters and send transactional emails and SMS in a simple and intuitive way through an easy user interface. With its email sending automations you can create flows so that emails are sent only to subscribers who meet one or more conditions, based on the interactions they have with your campaigns. It also sends mass mailings to the entire list of subscribers and allows you to create the campaign that best suits your objectives: newsletters, RSS, automatic autoresponders, A/B tests, etc.

It has 850 customizable responsive templates; a drag & drop editor for email; landing pages and forms; integrations with Analytics, WordPress, Prestashop, Shopify, Woocommerce, Facebook and Zapier; sending bulk SMS campaigns and SMS API to integrate into your application; sending transactional email; customer service and 24/7 support.

As for the rates, you can choose the option that suits you best: pay according to the number of subscribers you have or according to the monthly shipments you make. The prices of the plans start at €18/month (up to 20,000 monthly shipments). It also offers a free lifetime plan with up to 250 subscribers and 2,000 shipments.

  • Year founded: 2013
  • Country: Spain

Salesmanago

Salesmanago is an automated marketing tool, considered the second most used in Europe. The platform brings together different functionalities such as: RFM analysis and automation of campaign and customer data, automated mobile marketing, a predictive product recommendation engine, website visitor tracking, integration with Facebook Ads, an automated sales chat, omnichannel communication tools, etc.

Salesmanago’s solutions have three plans: Growth, Professional and Enterprises, whose rates can be adjusted to the convenience of the companies that wish to have this service.

  • Year founded: 2011
  • Country: Poland

MailerLite

MailerLite is an email marketing service provider with a focus on simplicity, customer service and modernity in its email designs. It has a software that allows you to quickly create email campaigns, read their results, manage subscribers and unsubscribers, design pop-ups, create landing pages and registration forms, among other options.

It integrates with Shopify, WooCommerce, WordPress, ProductDyno, Zapier, among other platforms.

It offers a free plan that supports up to 1,000 subscribers and 12,000 emails per month, and with 2 payment plans that vary between $9 and $18 per month depending on the number of contacts and mailings.

  • Year founded: 2005
  • Country: United States

Acrelia

Acrelia News is an email marketing platform designed to design, send and track in a complete and effective way any email marketing campaign. It is available in Spanish, English, French and Catalan, has a powerful email editor, advanced real-time statistics and free antispam filter.

It has a software that keeps your subscriber database updated, automatically manages unsubscribes and bounces and avoids duplicate emails. It allows you to filter contacts before sending a campaign according to different criteria such as their location, their interests or whether or not they opened a campaign, and has an API for integration with your CRM or CMS. It also has a checker for incorrect, non-existent, spam trap and inactive emails to improve the deliverability of your email marketing campaigns.

Payment plans start at 10€/month (up to 500 contacts and 2,500 monthly mailings) and vary depending on the number of mailings and contacts.

  • Country: Spain

Aweber

In 1998, American Tom Kulzer founded AWeber with the aim of helping small and medium-sized companies to achieve success in their email marketing campaigns in a fast, easy and attractive way. And those have been the main features of the tool until today.

From the platform you can schedule mass email sendings based on segmentation and tagging. In addition, it has a very easy to use drag & drop editor to create exclusive designs from hundreds of predesigned templates and free high quality images. You can also automate the creation of email content, such as newsletters, and get reports and performance analysis (from open rates to sales).

It also has other features, such as the creation of landing pages, registration forms, sales tracking, team management, integrations, free migration and 24/7 live support.

It offers a 100% free plan (up to 500 subscribers and 3,000 mailings per month) and payment plans, which start at $12.50/month and increase according to the number of subscribers.

  • Year founded: 1998
  • Country: United States

Benchmark

This tool is a good choice whether you are an expert in HTML management, or if you have no idea what those acronyms stand for. It allows you to design professional email marketing campaigns adapted to your brand with an editor based on drag-and-drop blocks. Although it also has an HTML editor so you can make changes to the maximum level of detail. Now, if you have a blog and you are looking to create a campaign that is sent periodically and automatically with the latest news, then you can opt for campaigns based on RSS feed.

In addition, the platform identifies the behavior of subscribers to send automatic emails based on the actions they perform on your website and in your campaigns. It also allows you to create registration forms, landing pages, A/B tests, tracking and performance reports. It integrates with more than 1,500 applications, such as WordPress, Facebook, Google, Shopify, Zapier and many more.

It offers a free plan with up to 250 mails per month, a Lite plan for $8/month and a Pro plan for $13/month. It also has a corporate plan with unlimited mailings aimed at companies with more than 250,000 contacts.

  • Year founded: 2004
  • Country: United States

Campaign Monitor

It is an easy-to-use tool that allows you to run professional email marketing campaigns with eye-catching designs. It has several predesigned templates, although you can also import the URL of your site so that the system automatically takes the colors and logo of your brand.

It allows you to send highly personalized emails based on segmentation from the customer data you already have. It also has a link checking functionality to automatically find any hyperlinks that may be broken or outdated.

It offers full analytics on the overall performance of each campaign and integrates with hundreds of applications such as Shopify, Woocommerce, Salesforce and WordPress, among others.

You can try it for free and then sign up for one of its three subscription plans, which range from €9/month to €149/month.

  • Year founded: 2004
  • Country: United States

Cheetah Digital

Its Cheetah Messaging solution used for the design and sending of emails that incorporates the ability to generate dynamic content in your messages and advanced reporting. It allows you to design transactional emails, personalized emails and newsletters with adaptive previews, content review, automatic A/B/N and multivariate tests. All this in real time and with the possibility of using a combination of three advanced segmentation functionalities: real-time personalization, Journey Designer and the intelligent offers tool.

It also features Cheetah Loyalty, a customer reward system, which aims to create long-lasting relationships. Pricing is not available on the website.

  • Year founded: 1998
  • Country: United States

Constant Contact

Created in 1995, in Massachusetts (United States), Constant Contact offers several services, among which are the automated sending of emails. With this tool you can schedule emails to new users, resend emails to those who have not opened it, create lists, segment contacts, upload lists from Excel, Outlook, Salesforce, or any other site, add profiles from social media, follow up in real time and connect with customers in new ways, such as live events, donations, coupons or online surveys.

It also offers specific solutions for eCommerces. It has three subscription plans: Lite (from $12/month), Standard (from $35€/month) and Premium (from $80/month).

  • Year founded: 1995
  • Country: United States

Doppler

Founded in Argentina, Doppler has offices in the United States, Mexico, Argentina, Ecuador and Spain, from where it works with more than 350 marketing partners in 350 countries. The tool has a large number of features designed to make it very easy to launch and manage any email marketing campaign.

It programs automatic sendings with personalized content and segments in real time, creates SMS campaigns according to the interactions and conditions of your users, combining channels according to the urgency and importance of your notifications, analyzes which are the most visited pages of your website or eCommerce, synchronizes with your site to automatically import the image, description and price of each product, sends push notifications, allows you to create email marketing videos and campaigns tailored to each contact, among other possibilities.

It offers a free trial with unlimited sending to 500 contacts for 90 days, without contracts or credit cards. After that, it offers plans starting at $8/month.

  • Year founded: 2006
  • Country: Argentina

E-Goi

The Portuguese company e-Goi has an email marketing tool that complements its suite of marketing automation services. Thus, e-Goi presents itself as a “marketing platform suitable for any type of company, from a small café to a prestigious multinational”.

Among the services it offers is the automation of SMS and push notifications based on the tracking and analysis of user behavior on your site, the possibility of offering free Internet access to attract new customers, creating reward systems for users who recommend your brand, products or services, using the E-goi Verify functionality to validate authentication processes or the existence of an email or cell phone number by generating and validating unique codes, among many other options.

It offers a free lifetime plan with limited shipments and 4 payment plans.

  • Año de fundación: 2004
  • País: Portugal

Efor

Efor’s technological development services are based on five main pillars: software solutions, systems maintenance, technical training, online marketing and management systems. The company’s team will carry out a process audit and will accompany you in the definition and implementation of campaigns and multichannel automations.

Among its wide range of services, it offers email marketing and marketing automation services, creating customized solutions based on a previous analysis of the audience. For the configuration of campaigns and data management, they have specific platforms (Efor’s team will advise you on which one is best for you) that measure all the key email marketing indicators: open rates, click-through rates, conversion rates, etc. and help you interpret them for decision making.

It is an outsourced solution. Although it offers tools, the advice and support of Efor’s team are essential. There is no information on service prices.

  • Year founded: 1997
  • Country: Spain

eMailChef

eMailChef is an email marketing platform that allows you to create, send and analyze bulk emails and manage your contact lists. It features the template creator editor, with which you can build responsive and customizable templates in seconds, and a drag and drop signup form editor.

With this tool you can build and manage unlimited email lists, create segments, add custom fields, import and export contacts, and click on each subscriber to add more information. In addition, it evaluates spam to ensure that the email is not blocked by anti-spam filters. From your dashboard you will see the most important reports of your campaigns and lists, and a summary of the most recent activities.

It integrates with WordPress, Prestashop, Adobe Commerce, Woocommerce, Facebook and has an API for other integrations.

GetResponse

With more than 350,000 customers in 183 countries, the Polish tool GetResponse has been providing companies with email marketing and many other automation solutions to increase conversion rates for more than 15 years.

Among its features, it has predefined workflows to create specific campaigns, or allows you to easily create your own automations and subscription forms. It sends automated emails to new subscribers, recommends products and retargets those who have abandoned shopping carts, and tracks and scores customer actions to create personalized segments based on specific criteria.

It is a very complete tool that also offers live chat services, web and landing page creation, push notifications, webinars and SEM.

It offers a free usage plan that includes website builder, email marketing and lead generation tools. There are differente payment plans discounts are available for annual and biannual subscriptions.

  • Year founded: 1998
  • Country: Poland

iContact

The Email Marketing platform iContact, of American origin (2003), has a comprehensive solution for the automatic sending of emails and notifications, from the design of templates, to the segmentation of the target audience and the analysis of the performance of the campaigns.

With this tool you can perform A/B tests, send mass emails with Salesforce and integrate with more than 100 different applications, create subscription forms and landing pages, send emails intelligently at times when they are most likely to be opened, among many other functions.

It offers a free plan for up to 500 contacts and 2,000 mailings per month, and several payment plan.

  • Year founded: 2003
  • Country: United States

LeadBI

LeadBI is characterized by being a platform that contains the necessary tools to convert visits to your website into leads. It has the ability to perform tasks such as creating Email Templates, tracking native forms, creating and sending email campaigns, integration with third-party apps, internal CRM to manage sales opportunities, an API capable of integrating all the power of LeadBI with programming, etc.

  • Year of foundation: 2017
  • Country: Italy

Mad Mimi

Mad Mimi is a platform for creating, sending, sharing and tracking email newsletters online. It features automatic email design and delivery, audience segmentation, automatic bounce and unsubscribe suppression, unlimited lists, contact updating from CSV files, customizable forms, report generator and performance tracking, SSL, authentication mechanisms, integration with social networks, RSS and other tools, among several other options.

Subscription plans start at $10/month (500 contacts) and can go up to $1049/month depending on the number of contacts, mailings and functionalities available.

  • Year founded: 2008
  • Country: United States

Mailjet

Mailjet is another popular email marketing tool: founded in 2010 by Wilfried Durand and Juien Tartarin in Paris, it has offices in New York, London and Berlin. Today, it has more than 100,000 customers in over 150 countries. It is used by companies and agencies alike to design and monitor comprehensive email marketing campaigns.

It has an intuitive drag-and-drop editor with which you can design adaptable emails in just a few minutes from its templates and with your team in real time sharing interface. It allows you to customize your email based on the properties of your contacts, from the way it looks in the recipient’s inbox to the content they read. In addition, you can add dynamic content that will only be displayed in a segment of your list.

Among its features, it has a subscription widget that you can insert in your web page to register email addresses and automatically synchronize contact lists with your account. You can also upload your own contact list in CSV, TXT or XLS files or integrate your CRM so that the system filters out unsubscribes and possible errors.

There is a free plan with up to 6,000 mailings per month, unlimited contacts, APIs, SMTP server, webhooks, advanced email editor and basic statistics. Paid plans start from $15 per month.

  • Year founded: 2010
  • Country: France

Mailmunch

Mailmunch offers multiple types of subscription forms, which can be created from formats such as pop-up windows, covers, scroll boxes, top bars, integrated forms and many more.

In addition, it has the mechanisms for email marketing (newsletters, personalized emails, etc.), as well as for creating landing pages, drag & drop pages, integrations with third-party apps, among many other features. Mailmunch has payment plans starting at $13.99/month.

  • Year founded: 2014
  • Country: United States

Mailpro

Mailpro has been operating since 2001 as part of the international Manoxi group and has a presence in Spain, Mexico, Colombia, Argentina, Chile and Panama. It is an email marketing software that offers email automation, SMS sending, personalized analytics and more than 600 templates, among several other features.

  • Year founded: 2001
  • Country: France

Mailrelay

Mailrelay is one of the email marketing tools that can help you both to define your goals and to read the results of your campaign to adjust strategies. It offers KPIs such as the number of subscribers who open the email and click on it, or data such as at what times or days and in what geographic locations they do so, among many other metrics.

This Spanish tool created in 2001 has a very simple newsletter editor, IPs and proprietary algorithms to improve the deliverability of your mailings, contact segmentation, testing and automation of mailings.

With its free version you can send up to 75,000 emails per month for free, manage up to 15,000 contacts, create newsletters, send mailings, manage and analyze your list, among other functions. Then, their rates vary depending on the number of monthly mailings.

  • Year founded: 2004
  • Country: Spain

Marketo

Marketo Engage is a platform developed by Adobe that offers different marketing campaign automation tools, tasks related to email marketing such as: content personalization, customer experience automation, marketing impact analysis, multichannel interaction, etc.

It also has additional features such as advanced journey analysis, website personalization, account profiling, predictive audiences, etc.

  • Year founded: 1982
  • Country: United States

MDirector

MDirector is a multi-language email marketing tool created in Spain in 2007, which is part of the Antevenio Group. Its headquarters are located in Madrid, but it has operational offices in Italy, France, Argentina and Mexico, and through its clients it sends more than 600,000,000 emails per month.

With MDirector’s email marketing software you can communicate and build customer loyalty by sending news in a personalized way thanks to an integrated Cross-Channel Marketing strategy. To create newsletters you have free and customizable responsive templates. You can also visualize the performance analysis in real time with the advanced reporting system and improve the results of conversions with A/B testing, creation of attractive landing pages, automated sending to customers to congratulate them on their birthday, confirm a purchase, or welcome them to the platform.

It has a free trial but also has different plans depending on the number of emails to be sent per month from $21.89 per month and another personalized plan with a price to be agreed. Individual services can also be contracted.

  • Year founded: 2007
  • Country: Spain

Neored

Neored is a Mexican tool that allows you to create email campaigns for eCommerce, remarketing, understand your customer through their buying experience, build loyalty with digital coupons and promotions, promote new products or services, and request reviews and opinions.

  • Year founded: 2005
  • Country: Mexico

Among its main advantages, the following stand out:

  • 99% deliverability rate.
  • Responsive format.
  • Creates and sends interactive emails.
  • Verifies the existence of emails in your database.
  • Performs advanced segmentation of your contacts.
  • Easy to use even if you have no programming knowledge.
  • Sends A/B test emails to determine which performs better.
  • Measures sales generated from an email.
  • Creates dynamic subject lines and tailored content for each contact.

Oracle

Oracle is known for developing databases that store and facilitate the management of large amounts of interconnected information. Within its wide range of technological solutions, it offers the Oracle Marketing platform, which specializes in email marketing and empowers marketing professionals and agencies to be self-sufficient. It includes a state-of-the-art delivery service designed to send emails to thousands of domains worldwide.

Additionally, Oracle provides the Oracle Eloqua Marketing Automation solution, which helps manage multichannel B2B marketing campaigns that nurture relationships with potential customers at every stage of the buying process (segmentation, rapid campaign deployment, sales and marketing alignment, data measurement, etc.).

  • Country: United States

Pardot es ahora Marketing Cloud Account Engagement  (Salesforce)

Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform by Salesforce that offers various tools such as lead generation, creation of landing pages and customized forms, personalized email campaigns, search campaigns (integrating Salesforce and Google AdWords accounts), customer experience personalization, ROI reporting to measure investment performance, and more.

  • Year founded: 2006
  • Country: United States

Perfit

Perfit is a company born in Argentina that quickly expanded its services throughout Latin America. On their website, they describe their team as “email geeks… passionate about technology and communications.” They offer a comprehensive email marketing service through an application that allows you to easily create and manage communication campaigns to enhance your organization’s development. You’ll be able to communicate directly with your customers, advertise products, run advertising campaigns, and effectively communicate your content with clear and measurable results.

Perfit integrates with several applications, including Zapier, Mercadopago, Shopify, Woocommerce, Tiendanube, and Vtex. Additionally, they offer options specifically designed for e-commerce businesses.

  • Year of foundation: 2008
  • Country: Argentina

Rapidmail

Rapidmail is a German platform specializing in newsletter creation, marketing automation, and transactional email delivery. It offers a user-friendly interface that is easy to use. Additionally, it is a newsletter delivery solution that minimizes spam ratings due to the company’s membership in the Certified Center Alliance. It integrates with your eCommerce platform and offers a free trial.

To calculate your payment plan, you will need to specify the number of recipients and the frequency of mailings.

  • Year of foundation: 2008
  • Country: Germany

Sabarcane (previously Mailify)

Sabarcane, of Spanish origin, is an email and SMS marketing tool trusted by over 10,000 companies from 90 countries. It positions itself as a comprehensive solution for the development of multichannel strategies.

Sabarcane allows you to create multichannel marketing campaigns that are triggered based on a specific time or a predefined event (email opening, birthday, welcome message, etc.). It offers an automated service for sending various types of emails, including promotional, transactional, prospecting, newsletters, account reactivation, notification, invitation, specialized messages, and more. Additionally, they have a team of professionals who analyze your current communication structure and propose tailored solutions.

By subscribing to a Premium or Exclusive account, you gain access to advanced support levels that include practical and immediately applicable advice, market analysis, customized message design, performance monitoring, and other services. Sabarcane also provides special solutions for eCommerce platforms.

You can try the tool for free for 30 days and then subscribe based on your needs.

  • Year of foundation: 2014
  • Country: Spain

Selligent

Selligent Marketing Cloud permite que las grandes marcas B2C hagan participar a los consumidores a través de correo electrónico, los servicios móviles, las redes sociales, la web y la impresión. Diseñada para los especialistas en marketing, la plataforma se ocupa desde la administración de datos y la comunicación omnicanal, hasta la reorientación conductual. Potenciado por la lógica basada en reglas y mejorado con aprendizaje automático en base a la IA, el software logra crear experiencias híper personalizadas que mejoran el nivel de engagement y los resultados del ROI.

Selligent Marketing Cloud enables large B2C brands to engage consumers through email, mobile services, social media, web, and print. Designed for marketers, the platform handles everything from data management and omnichannel communication to behavioral retargeting. Powered by rule-based logic and enhanced with AI-based machine learning, the software creates hyper-personalized experiences that enhance engagement levels and ROI outcomes.

  • Year founded: 2008
  • Country: Belgium

SendGrid

SendGrid is a cloud-based customer communication platform that successfully delivers 90 billion unique emails every month for clients such as Airbnb, Pandora, Spotify, Uber, and Foursquare.

The software features AI-powered delivery capabilities and offers email marketing, email automation, and multichannel advertising products. It allows for centralizing communications to gain a complete view of the customer journey. SendGrid provides solutions for template design, form creation, API integrations, audience segmentation, ROI tracking, and developer tools, among many other functionalities.

It offers a free plan with up to 100 daily sends and three paid plans.

  • Year founded: 2009
  • Country: United States

Sendpulse

SendPulse is an email marketing platform with additional channels including SMS, push notifications, and chatbots for Facebook, Telegram, WhatsApp, and Instagram. It enables the creation of mobile-friendly emails with an easy-to-use editor. The tool collects user contact information, creates responsive templates, and sets up automated workflows. It features a drag-and-drop editor, CRM, landing pages, transactional emails, campaign tracking and performance analysis, and integrations with Amazon, Zapier, HubSpot, WooCommerce, among many other applications. While headquartered in Ukraine, SendPulse also has offices in the United States, Brazil, Mexico, and Nigeria.

SendPulse offers a free plan for up to 500 subscribers and 15,000 monthly sends, as well as three paid plans.

  • Year founded: 2015
  • Country: Ukraine

Splio

Splio is a customer loyalty marketing platform that combines loyalty marketing, marketing automation, Mobile Wallet Marketing, and WeChat marketing. It enables brands to create and manage transactional and/or relational loyalty programs, digitize loyalty programs by bringing them to customers’ mobile devices, and hyper-personalize marketing campaigns across all channels.

Specifically designed for marketers, Splio strives to achieve harmony between online and offline channels. Headquartered in France, Splio has offices in China, Spain, Italy, and Poland. The platform serves over 500 clients, including Eurekakids, Intersport, Conforama, Phone House, FNAC, and Air China.

While there is no pricing information available, you can request a demo to see how the tool works.

  • Year founded: 2001
  • Country: United Kingdom

Spotler

Spotler, a Dutch company specialized in email marketing, has an office in Barcelona and emphasizes personalized attention as one of its major competitive strengths. Established in 2004, Spotler has expanded throughout Europe due to its seamless integration with major CMS platforms for eCommerce.

Using their platform, you can create automated campaigns based on events, segment your audience based on specific parameters, personalize email communications, edit templates, create forms and surveys, conduct A/B tests, generate performance reports, and link your account with Google Analytics to analyze web traffic from your emails and landing pages, among other possibilities.

  • Year founded: 2004
  • Country: Netherlands

Tripolis (ex Webpower)

In early 2021, a merger occurred between the companies Webpower, Tripolis Solutions, Measuremail, and Add to Favorites. The result is this software that provides comprehensive solutions for email marketing, SMS delivery, marketing automation, transactional emails, and landing page creation. It is part of the Spotler group.

Among its features, the software offers a drag-and-drop editor, segmentation and target groups functionality, IP tracking to identify customers, automated A/B testing, advanced analytics with detailed reports, and personalization tools. It also provides special solutions tailored for e-commerce businesses, agencies, B2B and B2C companies, large enterprises, and public institutions.

  • Year founded: 2021
  • Country: Netherlands

Vertical Response

Vertical Response proporciona todas las herramientas que necesitas para ejecutar una campaña de marketing por correo electrónico exitosa. Cuenta con un editor de plantillas muy completo y sencillo de usar, auto respondedores automáticos, creador de landing pages, diseño y distribución de encuestas optimizadas, segmentación de público, constructor de formularios, pop ups, gestión de contactos, planificación de envíos, soporte al cliente, integraciones con Salesforce, Adobe Commerce o BigCommerce, entre otras, y una API para integraciones cualquier aplicación.

Vertical Response provides all the tools you need to run a successful email marketing campaign. It features a comprehensive and user-friendly template editor, automated autoresponders, a landing page builder, optimized survey design and distribution, audience segmentation, form builder, pop-ups, contact management, scheduling of email sends, customer support, integrations with Salesforce, Adobe Commerce, BigCommerce, among others, and an API for integrating with any application.

  • Year founded: 2001
  • Country: United States

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