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With the rise of social networks, it was a matter of time before many pet owners decided to create their own account for their animals. As a result, it is common to find profiles starring them on the network with a large number of followers. So much so, that they have been coined with the term petfluencers, and, in the same way as influencers and microinfluencers, they have become a great asset for brands on the Internet.

A petfluencer is a pet with a profile on social networks. The most common ones are usually cats or dogs, but we can find animals of all kinds: rabbits, birds, hedgehogs or even foxes. Whether because of their tenderness, grace, innocence or some physical peculiarity, they attract thousands of followers, being able to promote a product among a community of interest.

Do you want to know some of the most famous pets on the net? We compiled in this list those with the most followers on Instagram, here goes! (Data as of May 14, 2024).

1.Nala Cat (4.5 million)

 

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Una publicación compartida de Nala Cat ™ (@nala_cat)

Nala has been named by Guinness World Records as the cat with the most followers on Instagram, and is currently the most followed living animal on this social network. It has more than 4.5 million followers on her account on this social network where we can see her sleeping, wearing costumes or promoting the food products that bear her name.

Nala was adopted by her owner from a shelter where it had been sent shortly after birth because her original owners could not take care of her and the other puppies. It owner has told about the health problems that Nala had when she was adopted, trying to raise awareness about animal care.

2.Tucker Budzyn (3.8 million)

This cute golden retriever accumulates no less than 3.8 million followers on Instagram, making him the second most followed petfluencer in the world on this social network. Although on TikTok he has an even larger legion of followers: 11.4 million.

It has its own eCommerce, where he sells both products for dogs (leashes, combs, grooming sets…) and for humans (T-shirts, masks, towels…). In addition, she also collaborates with other brands, promoting their products or offering discounts to her followers.

3.Its Doug The Pug (3.6 million)

It is one of the most famous petfluencers on the internet. He has more than 6 million followers on Tik Tok and another 3.6 million on Instagram. It became viral thanks to his videos recreating series intros, movie scenes and everyday situations of people. It is known for creating high quality content.

In 2016, he published his first book, titled “Doug the Pug: The King of Pop Culture”, which features photographs of him in different situations. In 2018, Forbes magazine named him the second most influential mascot.

Moreover, Doug, just like the petfluencer Jiffpom, made a stellar appearance in a Katy Perry music video, specifically in the song “Swish Swish” at minute 2:34 and 6:09.

4.Juniper Fox (3.2 million)

 

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Poor Fig has been terrified of Elmwood’s new cone. To make matters worse Elmwood thinks Fig is running away wanting to be chased, which has made Fig even more fearful. Obviously I would be terrified too if I had an Elmwood triceratops running full speed after me. I decided to try our “ol’ reliable” @veritasfarmsofficial Pet Cbd Tinture with Fig to see if it would help him calm down and sure enough there has been no chaos in the house today! • I’m forever thankful for what this company has given us. Foxes are very routine oriented and anything new or unfamiliar being placed in their daily routine is very stressful for them. Veritas has given us such peace knowing that I can ease their nerves at times like this. • If you would like to try this tincture for yourself use the code: Juniper for 15% off! #figthefoxx #sponsored

Una publicación compartida de JUNIPER & FRIENDS (@juniperfoxx) el

Juniper is a red fox and is domesticated because, due to her physical conditions, she would not be able to survive in the wild as she descends from other foxes that lived for many years in captivity, according to her owners.

She has 3.2 million followers on Instagram, and it is common to see her in posts accompanied by other animals she lives with in her unique sanctuary, including other foxes, a dog, two sugar gliders, and an opossum.

Juniper has her own website, where she shares information about her characteristics and those of her friends, raises awareness about animal care, and offers her own products. The site also has a section for receiving donations to support her sanctuary.

5.That Little Puff (2.5 million)

This grumpy-faced cat with great cooking skills has become a social media star, amassing 2.5 million followers on Instagram, 33.2 million on TikTok, and 31.2 million on YouTube. During the lockdown, Puff’s owners started uploading recipe videos to social media, but soon this cute feline stole the show and became the star chef.

Currently, he has diversified his content, continuing to showcase recipes, but also testing hacks or products and doing promotions. He also has his own online store where he sells merchandise of his personal brand.

6.Venus Two Face Cat (2.2 million)

Venus is another cat who has become a petfluencer due to a genetic alteration. Her face and eyes, which have two different colors, attract the attention of more than 4 million followers spread across social media platforms such as Instagram (2.2M) and TikTok (2.2M).

7.Tuna (1.9 million)

La belleza particular de esta perra fue el principal motivo por el que conquistó a la mayoría de sus seguidores. Tuna, tiene un defecto en su mandíbula inferior que le ocasiona dificultades para morder. Esto explicaría ese gesto tan singular. Esta mascota cuenta con casi de 2 millones de seguidores en Instagram, donde podemos ver en su mayoría simpáticos selfies, publicaciones humorísticas o vídeos de sus viajes.

The unique beauty of this dog was the main reason she won over most of her followers. Tuna has a defect in her lower jaw that causes her difficulty in biting, which explains her distinctive expression. This pet has nearly 2 million followers on Instagram, where we can mostly see cute selfies, humorous posts, and videos of her travels.

8.Suki Cat (1.8 million)

This Bengal cat became famous for her tiger-like coat. On social media, she is known as “the traveling cat” because most of the content she shares features landscapes and amazing places from different countries. For the past two years, her profile has included a recurring guest, her “sister” Killua, a dog that Suki’s owners adopted. She has 1.8 million followers on Instagram.

9.Coby The Cat (1.8 million)

Coby is a British Shorthair cat, 9 years old, living in Maryland, USA, with 1.8 million followers on Instagram and nearly 99,000 on TikTok.

It collaborates with brands and has his own website, where we can get to know him better, enjoy an art gallery featuring works created by his fans (with Coby as the muse and protagonist, of course), buy items from his brand, and review the media outlets that have featured him, such as Time Magazine and the Daily Mail (although they are missing us, he needs to update his website).

10.Tika The Iggy (1.3 million)

This Italian Greyhound is a fashion icon known for her style (and the extravagant outfits her owners dress her in). Her social media presence and the outfits she wears have led her to model for well-known brands like Zara and Fendi in their small pet collections.

Tika has 1.3 million followers on Instagram, 2.9 million on TikTok, and 65,500 on YouTube. She has her own line of merchandise and has even published a book titled “Lessons in Life, Love, and Fashion.”

In memoriam

Just like their loyal legions of fans, we do not want to forget those famous furry friends who are no longer with us, which is why we have created this section. As you will see, these charming animals continue to amass millions of followers who remember them with special affection.

Jiffpom (9.2 million)

To date, Jiffpom is the dog with the most followers on the internet. This Pomeranian has over 9 million followers on Instagram and 10.4 million on TikTok. Additionally, it has a YouTube channel and merchandise items.

Jiffpom passed away in 2022 at the age of 12, and according to his owners, it had heart problems. In the latest posts on its Instagram account, followers express their sorrow and longing for this charming petfluencer. Its last post is from March 2023, and the one before that is from February 2022, indicating a significant break in content, with an uncertain future as to whether it will be resumed, similar to other deceased petfluencers whose profiles have become tribute accounts.

Some interesting facts about this Pomeranian include his guest appearance in the music video for Katy Perry’s song “Dark Horse,” specifically at the 2:49 minute mark. In this video, you can see Jiffpom performing one of its famous tricks, running on its hind legs. This skill earned him a Guinness World Record as “the fastest dog on two legs,” covering 10 meters on his hind legs in 6.56 seconds, and 5 meters on his front legs in 7.76 seconds.

Real Grumpy Cat (2.6 million)

Grumpy Cat became famous on Instagram for her grumpy expression. The natural look of this feline made her seem perpetually ill-tempered, which was undoubtedly the key to her success, making her the star of countless memes.

She passed away in 2019, but the account remains active with over 2.6 million followers, promoting various products and her own line of pet items.

Marutaro (2.4 million)

 

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今日は久しぶりにラジオまるちゃんだよ~。北海道釧路市の柴犬は茶色が好きさんからいただきました。「まるちゃんと同じ歳のわんこが家にいるんですけど、まるちゃんみたいに笑ったりしないし、階段も元気に登りません。どうすればいいですか」ふむふむ、まると同じ歳ってことはまあまあなシニアわんこだねえ。若さの秘訣を教えてあげるね。家族や他のわんことの遊びやコミュニケーション、お散歩での五感の刺激、これらが脳の老化を予防するんだ。お散歩に出て、日光を浴び、音を感じ、匂いをいっぱい嗅がせてあげてね。歩くのがしんどいようだったらカートに乗せて外に連れ出すだけでもいい刺激が受けられるよ!でも決して無理はさせず、そばにいるわんこの個性を大事にして一生愛してあげてください。 ✨🐶🤓✨ Good morning guys! This is DJ MARU. You are now listening to RADIO MARUCHAN. Let’s start with a question from listener, “I have a dog of the same age as you. But he doesn’t laugh like you and doesn’t climb the stairs well. What should I do?” OK, I think your dog is classified as senior one. I’ll teach you the secret of keeping one’s youth. To play with family or dog friends, going for a sensory play walking, and making good cheer are good for your brain. Don’t compare your dog to others, if you do so, you are insulting your dog. People who don’t compare themselves with others are strong. Respect the individual personality of every single dog and stay with them now and forever. #動物愛護週間 #お肉の日もいい刺激になるよ

Una publicación compartida de Shinjiro Ono (@marutaro) el

Marutaro became famous when his owner started posting content of him on social media to cheer up followers after the 2011 Japan tsunami. This Shiba Inu passed away on January 8, 2024, after 16 years of adventures and amassing a legion of 2.4 million loyal followers on Instagram. Additionally, he published three books and even has his own museum in Tokyo.

Mr.Pokee (1.6 million)

His posts always featured a positive phrase and a smiling photo, which is why he was known as the “motivational hedgehog.” He went viral on Instagram, and the account currently has 1.6 million followers.

Mr. Pokee passed away in 2019, and a few months later, his owner adopted a new hedgehog, Herbee, and a cat, Audree. She now posts content of both Herbee and Audree on Instagram and also reposts images of Mr. Pokee.

How petfluences can be useful for your brand

Like any influencer, these pets have a large number of followers and a high level of engagement. In other words, if you have a brand of pet products, partnering with a petfluencer can be a great opportunity.

One of the most positive aspects of this kind of influencer is that the content is usually not perceived as advertising. It attracts all kinds of audiences and, generally speaking, the cost is lower than working with human influencers.

Petfluencers can be a good option within your marketing strategy for pet brands or #petlovers. So much so that what started as entertainment for animal lovers has become a real business. Do you know other petfluencers? Have you worked with any?

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