These are the most liked posts in Instagram history

Messi and the World Cup are the most popular publication, followed by the iconic egg. Discover the entire top 10.
Most liked photos on Instagram
November 7, 2025

In the beginning, it was an egg: In January 2019, the image of a simple egg became the most popular photo on Instagram, surpassing the previous record set by the photograph of Kylie Jenner, Kim Kardashian’s sister and reality television star, in which she announced the birth of her baby. At that time, the egg had reached 19 million likes, and over time, that number continued to grow, ultimately exceeding 60.5 million likes today.

Now it is Leo Messi who holds the record for the most-liked photo in Instagram history. After four years of dominance by the famous egg, Leo Messi shattered all previous records in just two days with this photograph in which he is seen raising the FIFA World Cup trophy.

 

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A post shared by Leo Messi (@leomessi)

At that moment, the publication had more than 57 million likes on Instagram and nearly two million comments, with the numbers steadily increasing. Currently, it has accumulated over 74.7 million likes and more than two million comments.

This is the top 10 most-liked posts in the history of Instagram:

    1. Lionel Messi celebrating the 2022 FIFA World Cup victory: 74.7 million+ likes
    2. The world record egg: 60.5 million+
    3. Messi sleeping with the World Cup trophy: 53.7 million+
    4. Messi and Cristiano, by Louis Vuitton (Cristiano Ronaldo’s post): 41.5 million+
    5. Messi, another photo with the World Cup trophy: 41.1 million+
    6. Taylor Swift and Travis Kelce announcing their engagement: 37.6 million+
    7. Last image of XXXTentacion: 34.2 million+
    8. Messi, another photo celebrating with the World Cup trophy: 33.6 million+
    9. Cristiano’s signing with Al Nassr FC (joint post with Cristiano and Al Nassr FC): 33.3 million+
    10. Cristiano, after Portugal’s elimination from the World Cup: 33.1 million+

2. The World Record Egg

The most famous egg in the world originally reached 19 million likes, and over time, that number continued to rise, now surpassing 60.6 million likes. However, it could not maintain its position.

 

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A post shared by Just An Egg (@world_record_egg)

3. Messi Sleeping with the World Cup

Many fans had hoped that their favorite footballer would win the greatest trophy in football competitions. This post has received more than 53.7 million likes.

 

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A post shared by Leo Messi (@leomessi)

4. Messi and Cristiano, by Louis Vuitton

This sponsored collaboration made headlines around the world, as it features the two most famous football players. The popularity of this image is further fueled by the so-called “rivalry” between the two. Leo Messi has won 8 Ballon d’Or awards, while Cristiano Ronaldo has 5, representing significant recognition in the industry. This Instagram post has received more than 41.5 million likes.

 

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A post shared by Cristiano Ronaldo (@cristiano)

5. Messi, with the World Cup Trophy, Again

This photograph hardly requires any explanation; it has 41.1 million likes.

 

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A post shared by Leo Messi (@leomessi)

6. Taylor Swift and Travis Kelce Announcing Their Engagement

On August 26, singer Taylor Swift and American football player Travis Kelce amazed the internet by announcing their engagement through a romantic joint Instagram post, which has already gathered over 37.6 million likes and has earned them a direct entry into the sixth position on this list.

 

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A post shared by Taylor Swift (@taylorswift)

7. Last Image of XXXTentacion

The final post published by the controversial American rapper XXXTentacion before his murder has become a space where millions of his fans express their grief and admiration. Even today, this post continues to receive likes and comments.

 

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A post shared by MAKE OUT HILL (@xxxtentacion)

8. A Photo Dump of Messi Celebrating Victory in Argentina

This photo shows Messi and his teammates celebrating the World Cup in their home country, Argentina. The celebration took place in Buenos Aires and thousands of people attended to join in the festivities.

 

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A post shared by Leo Messi (@leomessi)

9. Cristiano Signs with Al Nassr FC

This joint post by Cristiano and Al Nassr FC received more than 33.3 million likes since its publication. He has already won the King Salman Club Cup 2023 with this team. This summer it was confirmed that he will continue with the club until at least 2027.

10. Cristiano after Portugal’s Elimination from the FIFA World Cup

This post, uploaded by Cristiano on his personal account, has surpassed 33.1 million likes. In the caption, the footballer expresses his sadness at not having won the World Cup with his national team, as it was a dream for him. Now, that dream has ended.

 

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A post shared by Cristiano Ronaldo (@cristiano)

Will there be another post on Instagram in the coming months (or years) that will surpass any of the posts with the most likes on Instagram to date?

Photo: Depositphotos

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