Nowadays, creating an attractive and functional website or online store is not a complex task, nor is it relegated to programming specialists. Web development has been democratized through multiple free or paid tools that could handle any mortal with a minimum of digital knowledge.

These tools that allow us to create, administer and manage a website with ease are the CMS, or “Content Management System“, for its acronym in English. Depending on the purpose of the website that the user wants to create (for example, an eCommerce, a content blog, a digital magazine or a corporate page, among others), different types of software should be considered, looking for the most suitable to your goals. In this case, we will focus our list on eCommerce platforms, designed to help you sell more and better.

A ranking of eCommerce platforms elaborated by experts

As in 2022, this year we have carried out an evaluation of ecommtech tools with the help of several specialists in different areas of marketing and eCommerce (this time there were 35 jurors, two more than in the previous edition).

This voting process was carried out for our Ecommtech Guide 2023, which you can download for free. There you will find the best tools from 25 different verticals and the names of the jurors.

Download it for free 😉

In this way, in each top we will determine two lists: the top 10 (or less) tools best rated by experts and other tools that you should also consider, or at least have identified on the map. Therefore, the first list will be in voting order and the second will be in alphabetical order.

That said, let’s get down to business 😉

The 10 best CMS to manage the contents of web pages…

… and other useful platforms for eCommerce

LogiCommerce (Recommended 🥇)

LogiCommerce, fundada en 1999, es una solución Headless eCommerce en modalidad SaaS que ofrece tecnología de vanguardia a empresas en crecimiento y grandes organizaciones.  

Este CMS te permite gestionar todos tus canales de venta desde una plataforma B2B y B2C totalmente unificada. Cuenta con más de 200 funcionalidades nativas como multi-moneda, multi-sede de facturación, multi-expedición, herramientas SEO avanzadas, multi-política de tarifas y gestión de agentes comerciales, entre otras. Y, lo que más destaca ante otras soluciones, es sin duda su BackOffice tan intuitivo y fácil de usar con funcionalidades como Drag& Drop y Multiventana para agilizar las operaciones diarias del comercio electrónico. 

In addition, LogiCommerce seamlessly integrates with third-party solutions, features seamless upgrades and 24/7 support. All this at an affordable and transparent price, with no hidden costs or transaction fees, helping to reduce technical debt and keep TCO low. Leading brands such as VW, GAP, Audi, eseOese, MUNICH, Nestlé and IMC Toys already rely on LogiCommerce.

Try LogiCommerce
  • Year of foundation: 1999
  • Country: Spain


With over 600,000 active merchants in more than 175 countries, Shopify is one of the most complete, intuitive and convenient CMS to use. It has a wide range of customizable templates according to the needs of the store and allows the sale of physical and digital products. Everything is managed from a single panel that you can access from any device.

It also generates monthly reports on the evolution of sales and traffic to the website, has its own app with direct access to orders and analytics, and integrates with more than 100 external payment gateways worldwide. It offers a 3-day free trial.

  • Year of foundation: 2006
  • Country: Canada


Along with Shopify, Magento and Woocommerce, it is one of the world leaders in the eCommerce CMS industry: a constantly evolving open source eCommerce solution that supports more than 300,000 online stores.

It allows you to easily create eye-catching designs, easily share information with blogs and social networks to increase traffic to eCommerce and makes it easy to configure the store in multiple languages and currencies. In addition, it has partnerships with well-known brands such as PayPal, Google, MailChimp or Facebook.

  • Year of foundation: 2007
  • Country: France


What started in 2008 as three WordPress enthusiasts from different countries sharing ideas via email is now an international team of designers, developers, support and marketing staff, serving a passionate and ever-growing community of hundreds of thousands of users.

Basically, Woocomerce is the WordPress plugin that can turn your website into an eCommerce. Installation is done with a couple of clicks, no programming knowledge required. Once installed, you can add products, create categories or set up shipping costs. Everything is ready to use the store almost immediately.

Currently, there are 3.5 million online stores created with this platform.

  • Year of foundation:1999
  • Country: Estados Unidos

Adobe Commerce

Formerly known as Magento, this CMS allows you to manage multiple sales channels and brands, as well as expand your online store to new countries from a single platform. It integrates with other Adobe products, such as Analytics, Real-Time CDP and Experience Manager, offering up-to-the-minute profiles and detailed analytics.

There are two packages: Adobe Commerce Pro, for merchants of any size or business model, and Managed Services, which reduces risk and minimizes disruption with expertly managed services. Pricing for these service packages requires contacting Adobe.

  • Year of foundation: 2018
  • Country: United States


It offers a comprehensive response to companies of any size. Its CMS allows to take advantage of all the synergies of using other Salesforce tools, uniting marketing, sales, commerce, services and IT departments with shared and easy to understand data.

It has many applications that meet the needs of each phase of the customer journey and allows you to create a custom CMS, so the prices of the contracted service can vary greatly. You can try it for free for 30 days.

  • Year of foundation: 1999
  • Country: United States


BigCommerce is a software-as-a-service (SaaS) e-commerce platform that enables merchants of all sizes to create, innovate and grow their online businesses.

It features a very simple and intuitive visual editor and offers full design customization. It is a powerful and ultra-fast solution that can be easily integrated with other systems. In addition, it is part of the MACH alliance of headless microservices architecture.

Its customer base of 60,000 B2C and B2B companies in 150 countries includes brands such as P&G, Diageo, Nokia, Skullcandy, Ted Baker, Nike and Shell. It offers more than 600 apps and integrations and dozens of international and local payment methods, including Apple Pay, Amazon Pay and PayPal.

Headquartered in Austin, Texas, BigCommerce has offices in London, Kyiv, San Francisco and Sydney.

  • Year of foundation: 2009
  • Country: Australia


Vtex es una plataforma de comercio digital pensada para empresas que buscan construir una estrategia de comercio a largo plazo y a gran escala. Posee una arquitectura moderna y cuenta con un equipo de  más de 1.700 expertos, que ayudan a que las marcas logren un time-to-market más rápido, descubran nuevas áreas de conocimiento y lleguen a sus clientes a través de cualquier canal.

Ofrece soluciones específicas para comercios B2B, B2C, marketplaces, headless y omnichannel. Además, dispone de la plataforma de desarrollo Vtex IO, a partir de la cual se pueden integrar y cambiar los componentes predeterminados para adaptarlos a las necesidades de tu negocio.

Una de sus principales ventajas es que cuenta con una aplicación propia para realizar live shopping. Adidas, Carrefour, Nestlé, Sony y Whirlpool son algunas de las marcas que forman parte de las 3.200 tiendas online activas en 38 países con las que cuenta Vtex.

  • Año de fundación: 1999
  • País: Brasil

Vtex is a digital commerce platform designed for companies looking to build a long-term, large-scale commerce strategy. It has a modern architecture and a team of more than 1,700 experts, helping brands achieve faster time-to-market, discover new areas of expertise and reach their customers through any channel.

It offers specific solutions for B2B, B2C, marketplaces, headless and omnichannel retailers. In addition, it has the Vtex IO development platform, from which you can integrate and change the default components to adapt them to the needs of your business.

One of its main advantages is that it has its own application for live shopping. Adidas, Carrefour, Nestlé, Sony and Whirlpool are some of the brands that are part of Vtex’s 3,200 active online stores in 38 countries.

  • Year of foundation: 1999
  • Country: Brazil


Active since 1997, Magnolia is an open source licensed platform that offers its customers great digital experiences thanks to its ease of use and availability.

It is ideal for managing multiple sites and for businesses that deliver to more than one region, as it can handle multi-language, multi-channel and multi-site content.

Avis, Generali or The New York Times are some of the clients that have used its services for web or mobile initiatives, perfectly combining power and agility.

  • Year of foundation: 1997
  • Country: Switzerland

Bloomreach Commerce

It offers a commerce-specific digital experience platform, brX, that connects deep customer data with deep product data, enabling brands to deliver commerce experiences through personalized products and content across all digital touchpoints.

The functionalities it offers are based on 3 key pillars:

  1. Discovery: product and content search, merchandising, SEO and recommendations in one place, backed by an artificial intelligence engine built on over a decade of data.
  2. Content: a headless CMS with the APIs and flexibility to power any front-end while retaining powerful customization and authoring capabilities.
  3. Engagement: world-class CDP capabilities integrated with omnichannel marketing automation deliver highly personalized experiences.

Their website does not list pricing, but you can request a free demo and create a customized ROI analysis by answering simple questions.

  • Year of foundation: 2009
  • Country: United States


Created in 2016, this headless platform has a flexible API, which allows a large number of integrations with all kinds of eCommerce tools.

With this CMS you can perform several actions simultaneously from a single interface, such as maintaining catalog data, running campaigns and accessing customer and order information.

It has a 60-day free trial version in which it offers potential customers the opportunity to test the tool and experience its advantages.

  • Year of foundation: 2016
  • Country: Germany


Contentful helps digital teams collect content and deliver ultra-fast user experiences. Its open and flexible content platform adapts to the way digital creators work to achieve business goals through simple customization and deep integration with any technology.

Created content can be reused and automated across devices and channels. It has a free plan that supports up to 5 users, a $271 per month plan (with free trial) and a custom plan.

  • Year of foundation: 2013
  • Country: Germany

Eebloo Ecommerce

This CMS is built on a high-performance multi-tenant architecture that is ready to operate in any geography, language or currency, and across any channel or device. Its goal is to help organizations to cost-effectively manage global e-commerce operations, minimizing costs and complexities.

It has recognized clients in the national market such as HP, elEconomista, Lenovo, Toshiba or Grupo Zeta.

  • Year of foundation: 2007
  • Country: Spain


Created in 2009, and with over 100,000 sellers worldwide, Ecwid is a popular eCommerce CMS geared towards small businesses. It is especially useful for merchants with physical stores, as it syncs with many point-of-sale systems such as Clover and Vend.

It allows you to accept payments anywhere with a smartphone or tablet thanks to PayPal Here and Square. In addition, it can integrate with more than 60 payment options, such as Stripe, Klarna or PayPal.

  • Year of foundation: 2009
  • Country: Russia


It is a tool oriented to small businesses that want to take their first steps in online sales. It has very successful design templates, which are easily edited and maintain a responsive format.

One of its biggest advantages is that it can synchronize with more than 100 apps and integrates with services such as delivery or online payments. In addition, it is optimized for SEO and has 24/7 technical support.

It offers three types of plans ranging from $19 to $69, although the price is considerably reduced by contracting a year in advance.

  • Year founded: 2008
  • Country: Russia

Lightspeed HQ

Created in 2005, this CMS is characterized by a wide range of solutions depending on the type of company, business size, service area or type of product to be sold, although its functionalities are quite aligned with the priorities of retailers and restaurateurs.

It simplifies daily tasks so that the merchant can focus on business growth and customer experience.

It has a good archive of tutorials, full time technical support and enables intelligent data-driven decision making.

  • Year of foundation: 2005
  • Country: Canada


It is a software for eCommerce with more than 17 years of experience and more than 52,592 online stores created in Europe and America, with presence in Spain.

It offers a free account (up to 100 products and 50 MB), and plans ranging from 22€ to 169€ per month.

It does not charge commissions for sales or software updates, which has more than 100 annual improvements.

  • Year of foundation: 2002
  • Country: Spain


Next.js is a javascript-based web application framework powered by React. Its goal is to create a universal framework that allows developers to have control of their application lifecycle from server to client, all in one place.

  • Year of foundation: 2016
  • Country: United States


Oscommerce is an open source and self-hosted solution, which is oriented to developers and designers, although it also offers online store development services. Its templates are quite simple, but it offers more than 9,000 free add-ons to use and customize your store.

  • Year founded: 2000
  • Country: England


For those looking to sell products online, Instagram or Facebook, Palbin is a good option. Originally from Zaragoza, this CMS for eCommerce allows you to create an online store in just 4 steps, easily, quickly and without the need for technical knowledge.

In addition, it integrates the website with a SEO and SEM 360 positioning service, SSL security certificate and a customized design by the customer.

It has a 1 month free trial with annual payment and plans ranging from $30 the simplest, up to $150, if you opt for support and personalized attention 24/7, all free plugins, and dropshipping free of charge.

  • Year of foundation: 2009
  • Country: Spain


RebelMouse is a content selection tool and creative agency for high-value websites that guarantees top scores on Google’s core web metrics and on-page user experience. They use the data from their high volume of traffic to achieve with their strategy, increase traffic to your site and feed the conversion to grow your business.

Among its features we can highlight that you can add all your social networks on the same page of this platform and, if you pay, you can make it the home page of your website. In addition, it can be used by more than one administrator so it is perfect for teamwork. To find out the price, you must contact them and tell them about your project, but they still have a free trial.

It is only available in English.

  • Year of foundation: 2012
  • Country: United States


Shopware is an open source e-commerce platform trusted by more than 80,000 companies, including leading European brands, retailers and manufacturers in the B2C and B2B industries. It has a global network of more than 1,200 technology and solution partners, as well as an active developer community that provides customers with all kinds of benefits (such as 24/7, certified professional support).

It offers a free trial, a starter plan from 600€ per month and two plans, one of them complete with all the features offered by Shopware, priced according to the characteristics of your company.

  • Year foundation: 2000
  • Country: Germany


Spryker was created with the intention of creating the most flexible and agile commerce in the market through innovative management. This platform allows companies to create leading transactional business models in B2B, marketplaces, unified commerce and B2C.

As a headless platform, Spryker allows users more freedom to build their website the way they want. This way, you don’t have to start your website from scratch, but thanks to the API technology that powers the platform, you can replace unnecessary features and implement new ones, adapting to industry changes as they occur.

Among the most outstanding products offered by the platform is Spryker Commerce Cloud, which thanks to the platform’s Glue API, allows you to create one or more useful customer experiences for your business such as a mobile app or even some newer ones like voice assistant or chat.

  • Year of foundation: 2014
  • Country: Germany


Sylius is an open source headless platform designed for mid-market and enterprise eCommerces that need customized solutions and are looking for an alternative to Prestashop and Adobe Commerce.

It has great flexibility, as it can be installed as an online store from scratch quickly obtaining a front-end interface and a fully functional admin panel, or it can be integrated to an existing site through its API.

It has its own plugin marketplace, is multi-language and multi-store. It is a robust, scalable and customizable tool, but you need to have programming skills to manage it.

  • Year of foundation: 2017
  • Country: Poland


It is a tool that allows you to create in minutes an eCommerce and a CRM without the need for code. It allows you to insert any type of script (chatbot, experiments, etc.), connects with Stripe, has Analytics and Facebook Pixel, is prepared to optimize SEO work and improve Google rankings, has free SSL and integrated CRM (you manage everything from Airtable).

It has a free trial version, which includes a store, unlimited products, basic customization and free SSL. To have more features available you can opt for the Pro account ($9/month), or the Agency account ($29/month), which allows you to create and manage up to 5 stores.

  • Year of foundation: 2021
  • Country: Spain


It is a CMS easy to implement and manage, adaptable to all devices (responsive format), which offers a high level of security, optimized speed, a modular design and a good support service.

Its hiring includes a SEO control that will place the website in good levels of organic positioning in terms of search engines.

  • Year of foundation: 2017
  • Country: United States


Between 2020 and 2021 the Argentine CMS Tiendanube closed financing rounds worth more than 100 million euros, from international investors such as Accel Partners or Qualcomm Ventures, which endorse the work of this startup used by more than 90,000 brands.

Its main market is Latin America, where it triumphs with a simple solution, with customizable templates, oriented to small sellers, and that allows integration with Instagram Shopping, Facebook Shops and the largest marketplaces in the market in a simple and fast way.

It has a free trial of 3o days and then, its plans start from $3 per month (plus 2% cost per transaction).

  • Year of foundation: 2010
  • Country: Argentina

Unified Commerce (previously Proximis)

Acquired by Planet in 2021, this software integrates all of a company’s sales channels, from the physical space to social networks. It has a stock management and notification system, as well as a host of features to control deliveries, collections, reservations, etc.

With its Click & Collect service, consumers can access the stores’ stock and virtually choose the products they are looking for, either by reserving them or buying them online. Once the transaction is confirmed, the store receives a notification to set aside the selected products and the customer picks them up.

On the other hand, it has a technical support team that supports its customers in achieving business objectives and accelerating growth.

  • Year of foundation: 2008
  • Country: France


It is a very easy to use CMS and has more than 800 professionally designed templates for all types of web pages. You can also design your own using the drag & drop system and using its extensive library of images and videos. It has specific templates for blogs or online stores. It also has an artificial intelligence tool, Wix ADI, which after answering a few simple questions will design a custom website according to your preferences in images and text.

It ensures a responsive format and offers tools for SEO optimization, customization tools, web analytics and options to insert online payment methods that do not include commissions (credit cards, PayPal, offline payments). You can use the free version, purchase a domain or import an existing one. It also allows you to set up an email with the domain name and/or branding of your website.

It integrates with all social networks, has the ability to set up a live chat, offers SSL certification, creates private pages for the exclusive use of your members, generates automatic alerts, among many other features.

It is ideal for those who have no knowledge of web development and want an attractive and functional site in a few steps. It has 3 special plans for eCommerces: Business Basic ($20/month), Business Unlimited ($30/month) and Business Vip ($44/month).

  • Year of foundation: 2010
  • Country: Israel


Yii is a high-performance, component-based PHP framework for developing modern web applications in a short time. It can be installed in two ways: using the Composer package manager or by downloading an archive file.

Once this is done, you have a project template that implements some basic features, such as login, contact form, etc. This can be modified to suit your brand. The alternative is to download an advanced project template, which has more features but is more complex to configure.

The strong point of this tool is its speed and security, the weak point is that to use it you need basic knowledge of object-oriented programming (OOP), because the Yii framework is based entirely on this technology.

  • Year of foundation: 2008
  • Country: United States

Zen Cart

With this open source software you can sell both physical and virtual products: electronics, fashion, car parts, ebooks, digital music, etc.

It has multiple currencies, languages and taxes, allowing you to configure your store according to the geographical area.

  • Year of foundation: 2003
  • Country: United States

Image: Depositphotos.


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