The constant growth of YouTube and the rise of videos on social networks such as Facebook, Twitter or Instagram, show us that they are a fundamental part of content marketing. For this reason, we have compiled a series of editing programs, both professional, intermediate and simple, so that whatever your specialty you can get out of the way when it comes to video editing.
As there is too wide an offer in the market, to make your search easier we have made a list with the most outstanding ones. However, we also give you a list with other options that may fit your brand needs. In both cases, the order of the tools is alphabetical.
However, remember that this is a living list that is constantly changing. Therefore, if you think we missed any tool that should be among the ones we highlight here, do not hesitate to leave it in comments and we will take it into account🙂.
This Adobe Creative Cloud tool is a professional video editing software oriented to the creation or application of professional motion graphics and special effects and consists of several panels: project, composition and timeline. Its interface is very similar to that of other post-production editors.
This professional video editing software is another tool to highlight from Adobe Creative Cloud. It has a customizable interface, in which you’ll be able to organize panels or workspaces in a way that is convenient for you for the different stages of the editing process: assembly, editing, color, effects, audio and titles. It also has a library of effects..
Camtasia is a screen recorder and video editor that is very easy to use if you have no post-production knowledge and is part of the TechSmith company. It offers customized templates, a music library, sound effects and an editor with which you can add titles, effects, animations, transitions, quizzes, PPT presentations, among other elements.
It is compatible with Windows and macOS. You can download and try it for free and if you are convinced, it has different subscription plans, individual, perpetual license or a combination of Camtasia with Audiate that start at $195.
DaVinci is a non-linear video editing application, although its main use is color correction. It has several modules, each with exclusive tools and workspaces for a particular stage: video editing, color correction, audio/sound effects mixing and visual effects, media and deliveries (with everything needed to import, organize and deliver projects). It has an extremely easy-to-use interface, ideal for beginners, but it is also complete enough for professionals.
It has a free version and a paid version, with many more features, starting at $275. It is compatible with Windows, Linux and macOS.
Final Cut has become one of the benchmark programs for professional video editing.
This Apple software allows users to record and transfer videos to a hard drive (internal or external), where it can be edited, processed and exported in a wide variety of formats. Its simple interface has four windows from which you can search, view, organize and edit different clips and drag them to the timeline. It includes transitions, video and audio filters, and color corrections.
One of its latest additions was the object tracker, capable of detecting faces and objects to match their movement to titles and effects. You can even adjust focus points and depth of field on videos shot with the iPhone 13’s cinema mode.
Also, with the new multi-camera editing you can automatically sync up to 64 video angles with different formats, sizes and frame rates. In addition, when your project has repeated audio or video clips, the corresponding intervals will be highlighted in the timeline. With motion and compressor you can create effects and graphics in Motion, with professional 2D and 3D titles.
It is a paid program (from $349,99), but you can try it for free for 90 days. It is only compatible with macOS.
It is another free application from Apple, compatible with iOS and macOS, with which you can easily create videos with excellent results. The tool also helps you to make trailers for your productions.
The creation process is very simple: choose the videos and photos you want to use, add titles, music and sound effects (it includes more than 80 soundtracks), create voiceovers, choose from its 13 video filters and share with whoever you want on any platform. You can make your creations from any Apple device you have and open the project also with Final Cut.
Inshot is a mobile application for photo and video editing that is very easy to use, free and compatible with Android and iOS.
With this app you can crop, edit and retouch photos and videos, quickly and easily. Among the features for video we find: text, filters, crop, split, duplicate, flip, freeze part of a clip, add or edit a background, edit the speed and volume of the audio, compress and convert videos, combine several clips into one, and export without losing quality to share it on Instagram, Facebook, WhatsApp, YouTube or TikTok with just one click.
It’s free, but if we export a video, it will automatically generate a watermark with the InShot logo. If you want to prevent it from appearing, you must pay for the full version, which also gives access to advanced features.
Formerly known as Sony Vegas, it is a professional video editing program with a customizable interface similar to Premiere or Final Cut, which has all the tools you need for editing, graphic animation, image compositing, live streaming and sound design.
It allows you to edit audio and video in real time on multiple tracks, perform quality audio mixing and do image compositing with advanced tools. It also has other versions that offer different functionalities: Vegas Edit (in its Platinum and Suite versions), Vegas Pro (for beginners), Vegas Post (comprehensive production).
This option is the default video editing program for Windows. It is very easy to use and allows you to make presentations, cut, add music, titles, effects and transitions. It is a free tool, although it also has a Pro version, compatible with Windows.
This tool is defined as a video editor for all creators. It offers its users a multitude of features to achieve really interesting results.
It has an interface similar to that of iMovie and among its features we find clip trimming, color, brightness and contrast adjustments and other more advanced ones such as reverse playback, transitions between clips or screen recording. It also has other more basic features such as audio editing, cutting or separating tracks, fade in and fade out and recorded voiceovers.
It also offers the tools Filmora Go (a more basic application oriented to create stories to share on social networks) and Filmstock (effects package). It is compatible with Windows and macOS.
Avid is a professional video and film editing tool that is often used in professional film and television post-production studios, as it is ideal for large workflows. It supports SD, HD, UHD, 4K, HDR and surround sound content, and offers better constants. It is not the most recommended for beginners in editing because of its level of complexity, but if you have knowledge it is one of the best options to achieve optimal results.
Avidemux is a free software editor with which you can perform simple editing tasks. That is to say, the typical functions that one can expect from a free editor: cut, copy or delete fragments of videos, add filters, insert titles, change the size of the files and a long etcetera. It supports different file types such as MP4, AVI and MPEG-2 and offers partial support for formats such as WebM, Opus and AV1. As it is an open source application, it can be reviewed by anyone to improve its performance or search for bugs in the program.
With Canva, that tool we’ve mentioned in other design listings, you can create high quality online videos without having a post-production studio. It’s very easy and intuitive, has a drag-and-drop tool and a multitude of pre-designed templates, allowing you to create engaging short clips in minutes and share them on up to 7 platforms.
It has a fairly complete free version, but it also has a paid plan, the Canva Pro with more features ($109,99/year per person). Here you can see a tutorial to create videos from the tool itself. 👇
This free app -available for iOS and Android- is the one used by tiktokers to edit their videos. It allows you to change the speed of clips, crop them, rotate them and apply various image adjustments (brightness, contrast, etc.). In addition, it has many stickers, filters and effects, the possibility of adding a virtual background with green background, and a large library of licensed music to use freely.
Clipchamp is an all-in-one video editor, converter and compressor, which also has a webcam and screen recorder, a Facebook ad creator and different upload solutions (from videos for your YouTube or Vimeo channel to promotional videos for Instagram).
It allows you to convert the file format in the browser and store them directly on your computer. There is no downloading or uploading involved. This protects your privacy and ensures that your files are never shared with third parties unless you choose to do so. In addition, you save bandwidth and upload time. You can also export them in different resolutions.
Corel is a very intuitive video editor for professionals, which contains a large number of effects and tools to enrich your productions. Among its features, we highlight the cutting and editing, advanced visual effects, screen recording, interactive videos, templates and intuitive tools that allow you to create from movies to simple videos or animations and the possibility of combining it with an advanced image editor available on the same platform.
In its latest update, tools such as gif creator, face effect, animated AR stickers and audio to text converter were incorporated.
Filkers is an online video marketing tool that serves to animate the products of an eCommerce, transforming them into a video in just a couple of clicks. Thanks to its Live Data technology, this tool created in Spain allows you to convert any product in the store (with its image, price and title) into an attractive video.
It has more than a thousand video templates in multiple formats, including square for social media posts and vertical formats for stories. Videos can be exported in a media kit that includes MP4, JPG and animated GIF, ready to share in any social media campaign.
FlexClip is a simple online video editor that lets you create any type of video in minutes from pre-designed templates or from scratch: for any social network, for newscasts, corporations, family reunions, travel, among many others. It has an extensive multimedia library of stock photos, royalty-free videos and music.
Features include cropping, audio and video effects, voice-over and watermarking. You can also add animated elements such as dynamic text, overlays, widgets, logos, memes, gifs and more. It supports screen recorder and video converter.
Kdenlive is not one of the most popular video editors, but it is one of the best free ones and that’s why we think it deserves a mention. It is Open Source non-linear video editing software based on the MLT Framework, which was initially conceived for Linux in 2003. It is currently compatible with Mac OS and Windows and offers support for all formats. It consists of a timeline with many audio and video tracks, customizable layout and basic sound effects and transitions.
With this editor you can directly handle any audio or video format, without the need to convert or re-encode your clips or fragments. In addition, it allows you to use and organize numerous video and audio channels, and each of them can be locked or muted depending on your needs. It automatically creates low-resolution copies of the source clips to allow you to edit on any computer, and then export them for high-resolution rendering.
It is ideal for beginners and small personal projects.
KineMaster is a video editing tool that combines a comfortable interface and ease of use with a wide range of features to create quality content. It gives you the option to edit your material automatically or to use advanced tools manually to customize results.
It is free to use, it is available for iOS and Android, and you can use it on computer, mobile or tablet.
One of the most powerful options you can find. Launched some 30 years ago, it is still one of the users’ favorite professional editing programs.
Without going any further, Lightworks has been used in the editing and post-production of countless award-winning feature films such as Pulp Fiction, The King’s Speech or The Wolf of Wall Street. This does not mean that it is only a program for editing blockbusters, but it is also an ideal choice for editing videos for the web and/or social networks. Lightworks adds the main features of any editing program and gives the possibility to work in HD, 2K and 4K formats (the latter in its paid option).
Its interface is very intuitive -similar to Premiere or Avid- and has an automatic saving function. It is compatible with most Adobe Premiere and After Effects plugins.
Movavi Video Suite is a simple-to-use tool that offers many features for editing images and videos, as well as a screen recorder, an online file converter and a PDF editor. Among its tools, we highlight effects, transitions, callouts, stickers, chroma key and animation, recording adjustments (trim, flip and rotate), sound adjustment and editing, trim and split, zoom and pan effects, recording stabilizer, slow motion, chroma key and automatic adjustments.
It features effects libraries, a video and audio archive and a photo store. It also offers specific products for Mac and Windows. You can download its free version or buy one of the unlimited packages.
OpenShot is another attractive open source free editing option and one of the best free editors for editing 4K videos. It is a program that is well suited for people who don’t have much idea about editing because it is very easy to use. It offers a lot of features and is cross platform, which allows you to handle files on various operating systems without any problems.
Some of its features to highlight are the possibility of including visual effects such as basic 2 and 3D animations (titles, flying text, etc.), audio mixing and editing, digital video effects (including brightness, gamma, hue, chroma key blue/green, etc.), advanced timeline, frame level precision, among others.
Pinnacle Studio is an alternative similar to iMovie or Windows Movie Maker, for simple and professional video editing at the same time. It supports HD, 4K and 360 formats in unlimited tracks. You will be able to cut your videos, drag and drop them on the timeline, add titles, effects, templates and video masks, do motion tracking, stop motion, multi-camera editing, audio ducking, split-screen video editing, screen recording, etc.
It offers 3 paid versions: Standard ($49,99), Ultimate ($99,99) and Ultimate Package ($123,99).
Quik is the GoPro editor, although you don’t need to have one of these cameras to use it. It is available for download on iOS and Android, and has a free and a paid version.
It is an ideal app for content creators, as it allows you to create short video clips to post on social networks such as Facebook, Instagram or YouTube. It allows you to view your videos frame by frame until you find the optimal moment and capture a high quality snapshot to share. It has numerous templates with different typographies, transitions and music, and offers you to edit material automatically to make your work easier and save time.
Splice is a free and very simple video editing application that works on iPhone and iPad (no computer version). With this tool you can easily add titles or transitions, cut, delete, resize, change start and end points, or even adjust the speed of your video clips.
It has a timeline where the selected video clips should be placed one after another, as well as the audio files, in each case with their respective options for editing. You can work in HD 16:9 or 4:3 SD video resolutions and apply a variety of different effects. When the project is finished, it can be exported in resolutions ranging from 960 x 540 to 1280 x 720 pixels.
Formerly known as Typestudio, Stramlabs Podcast Studio is an all-in-one solution that allows you to convert audio to text, and edit podcasts and videos from text. Among its features, we highlight the possibility of trimming, adding images and text, automatically subtitling videos, reusing content to share in different networks and formats, using predesigned templates or creating from scratch, working online with other collaborators in the same workspace, recording screen and many other options. With this tool you can reduce the length of the content you have shared on Spotify, Twitter or YouTube to create shorter clips and promote them on your social networks.
It offers a free plan (upload content up to 10 minutes per month), 1 free plan and 2 paid plans starting at $12/month.
This is a cross-platform video editing application, simple and free. You can create projects with easy editing (drag and drop) and with features such as: applying effects and transitions, speed adjustment, fast streaming content processors, add subtitles and watermarks, overlay text, edit 3D videos and convert any 2D stereoscopic image to 3D, image stabilizer, convert the text we want in a spoken narration, among many others.
One of its biggest advantages is that it allows you to upload your recordings to the cloud (Dropbox, Google Drive, Flickr, etc.) or to YouTube or Vimeo video platforms without leaving the program. It is compatible with Windows and macOS. A paid subscription is required to access the advanced features.
As you know, Vimeo is a social network that allows sharing and storing content for users to comment on each other’s page. To upload videos you must register and create a profile. The other option is that if you had a Magisto account, a video tool also designed by Vimeo, now you can also access it since Magisto is now part of Vimeo. Unlike YouTube, this platform seeks to encourage users to upload quality content and does not show advertisements during playback.
It integrates with tools such as Adobe Premiere Pro, Final Cut Pro, MailChimp, Infusionsoft, Constant Contact or Campaign Monitor integrations and allows you to upload videos up to 8K. It also allows you to embed your creations on any website, sell them worldwide or start your own subscription-based service. With Vimeo Create you can easily create and edit videos, Canva-style.
The free account is for non-professional use, but if you want to access advanced features and upload content periodically, you should opt for one of its 4 monthly plans, which range from $8 to $49.
This video editor is one of the newest on the market and can be used on PC or download the app on iOS and Android phones. It is very easy to use and has a large number of templates divided by categories to use as a base. It also offers filters, effects, sounds, songs, special templates for vlogs, collage and overlay with PIP (picture in picture) to make a clone effect, image acceleration and Full HD export, among other options.
VivaCut is a paid application available for iOS and Android. It offers a wide variety of features to create professional level videos from a simple drag & drop editor. It offers unlimited tracks so you can operate segmentation, trimming, speed change, reverse playback, scale adjustment, etc. on multiple tracks in real time. It allows you to animate frames, add special and transition effects (more than 300 effects that are periodically updated), create masks in multiple ways, superimpose and merge videos, among other options.
Something very important to keep in mind is that all the materials offered by the app (music, fonts, stickers, subtitles) are only for personal, non-commercial use.
This application is ideal for those who want to make video blogs, because it is fast, simple and does not leave watermarks even without making payments. It is very easy to use and has a free version with basic functions such as splitting clips and adding text, background music, applying transitions and more. There are also premium paid features such as chroma key, PIP, mosaic and keyframe animation.
It features more than 200 royalty-free music backgrounds and sounds, more than 2,200 trendy stickers and animated text updated every season, and more than 450 sound effects. It offers unlimited undo/redo, allowing easy recovery of previous states, and automatically saves all the contents you edit in the “My Projects” section.
Wideo is an online platform that allows you to create, edit and share videos on social networks very easily and without any editing knowledge. It has more than 100 editable templates and the option to create specific content for different purposes (real estate marketing, tourism, testimonials, etc.).
It has a free version with which you will have 10 templates to create one-minute videos with watermark. There are 3 payment plans.
It is an app created by the same developer of Inshot. It is a good option for those who want to edit content for Instagram and YouTube in a professional and simple way without having great knowledge. Besides being free, one of the biggest advantages of this application is that it has no ads and does not add a watermark when exporting the final work.
Among its features, we highlight the possibility of combining videos with photos and music, merge several videos into one, compress without losing quality, add more than 30 transitions, modify the speed (slow motion effect), extract music from TikTok to add to your content and many more.
Video marketing is one of the most effective advertising methods on the Internet and offers multiple possibilities and benefits for companies.
We hope you find this list useful and that if you still don’t use videos in your brand’s content marketing… start doing it!
Are you missing any tool? Tell us which one 👇
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