Customization has become a fundamental pillar of differentiation in the competitive world of eCommerce. In this scenario, the innovative personalization tool from Gelato, emerges, which not only optimizes workflow but also opens the door to more precise and emotionally resonant personalization.

What is Personalization Studio by Gelato

Personalization Studio is an advanced personalization tool designed to streamline and simplify the process of creating and delivering customized products. Integrated with leading platforms such as Shopify and Etsy, it aims to give businesses the ability to deliver unique experiences to their customers, maximizing personalization and improving order fulfillment efficiency.

This tool facilitates everything from design to delivery of customized products, allowing users to create unique designs and customers to add requests directly in online stores. In addition, it displays dynamic options on the product page, improving customer engagement and increasing sales opportunities. With order fulfillment automation options, Personalization Studio promises not only time savings, but also a more efficient and accurate customization process.

Gelato has developed Personalization Studio to meet the demands of customization in e-commerce, seeking to increase profitability and efficiency in the field of customized orders.

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These are the characteristics of Personalization Studio

Gelato’s Personalization Studio emerges as a comprehensive tool that simplifies the customization process, and provides tangible benefits for merchants, improving profitability, operational efficiency and customer experience.

One of the most outstanding features of this tool is its integration with the most popular platforms in the market. This allows merchants to easily implement personalization options directly in their online stores, eliminating technical barriers and simplifying the process for users.

It also simplifies the design of customized products and streamlines product delivery. Merchants can now offer a wider range of customization options in an efficient manner, adapting to the growing demand for unique products.

Another standout feature is the ability to display dynamic options directly on the product page. This functionality not only improves customer engagement, but also creates a more engaging shopping experience by allowing users to visualize customization possibilities instantly.

Automating custom order fulfillment is a key benefit of this new Gelato feature. Whether opting for a fully automated process or approving orders on an individual basis, merchants can save time and resources, allowing them to focus on other crucial areas of their business.

4 Benefits for retailers

  1. Increased potential sales: By displaying dynamic and engaging options, conversion rates increase, providing merchants with greater sales opportunities.
  2. Improved operational efficiency: Automating fulfillment simplifies the process, allowing merchants to process orders faster and more accurately, improving overall efficiency.
  3. Competitive differentiation: Offering an outstanding personalization experience helps merchants differentiate themselves in a crowded marketplace, attracting customer loyalty.
  4. Enhanced customer experience: Advanced personalization capabilities enhance the customer experience, creating a stronger connection between the consumer and the brand.

How does Personalization Studio works

1. Integration with your online store

The first thing is to integrate Personalization Studio with your online store and start logging in. Generally, this is done through a user account that you create on the Gelato platform. Once inside Personalization Studio, you select the eCommerce platform you use, for example, Shopify. This is important because the integration varies depending on the platform.

The next step is to configure the integration. This may include entering certain details of your online store, such as the URL or specific credentials. These details allow Personalization Studio to communicate and sync with your store. Depending on the platform, you may need to install a specific plugin or extension. For example, on Shopify, you might need to add a Gelato app that facilitates the integration. Once you’ve installed the plugins or made the necessary configurations, you proceed to sync your products with Personalization Studio. This means that you will be able to select which products from your store will be available for customization through Personalization Studio.

2. Product selection

Go to the product management section of your store and select the products you wish to offer with customization options. You can choose from a wide range of items, from apparel to customizable products.

3. Configuration of customized designs

Access Personalization Studio and start configuring your custom designs. This advanced tool will allow you to define the customization options available for each product. You can set specific parameters, such as colors, sizes, or any other element you want customers to be able to customize.

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4. Preview on product page

One of the outstanding features is the ability to display dynamic options directly on the product page. Customers can visually see what their customized product will look like before making a purchase. This can significantly increase engagement and decision making.

personalization studio

5. Customization requests from clients

Once your customizable products are online, customers can add their customization requests directly in your store. They can select options, upload images or enter specific details according to the options you have set up.

personalization studio

6. Order fulfillment automation

Personalization Studio will handle the fulfillment of custom orders automatically. If you prefer, you can review and approve each order individually. Automation streamlines the process and reduces the manual workload.

4 Tips for maximizing the use of Personalization Studio

  1. Offer a variety of options: The more customization options you offer, the more attractive your product will be. Be sure to explore all the possibilities that Personalization Studio gives you.
  2. Highlight options on the product page: Use eye-catching and descriptive images to show customization options directly on the product page. This will capture customers’ attention and encourage them to customize.
  3. Promote customization on your social networks: Advertise customization capabilities on your social networks. Post examples of customized products to inspire your followers and increase interest.
  4. Maintain clear communication with your customers: Be sure to provide clear instructions on how customers can customize their products and what options are available.

In the context of personalization and eCommerce, Gelato plays a crucial role as a global print-on-demand service. It functions as an extensive network of printers, enabling online businesses to sell customized products, such as T-shirts and mugs, without the need for large upfront inventory. Connecting directly to online stores, Gelato prints and ships products only when they are sold, facilitating logistics and allowing entrepreneurs to concentrate on the design and marketing of their products. Therefore, with this Gelato innovation, you can significantly optimize and streamline the eCommerce customization and delivery process.

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