We live in the digital era, where advertising campaigns are no longer done through brochures or newspaper ads, much less if you want to reach the international market. The figure of influencers and content creators has been a revolution not only in social networks, but also in advertising.
User Generated Content and brand ambassadors have been leading the most successful advertising campaigns for several years now. And if what used to triumph was to see your favorite actor or actress in a TV commercial, now what matters is to see your favorite content creator, whether he or she is advertising a product or not.
Whenever a company seeks to internationalize to a new country, it is necessary to take into account everything that makes this path more difficult: entry barriers. These barriers can be the fact of not knowing the market or the language, among others. Therefore, a marketing campaign focused on a new public that is not the usual one for your company can be quite a challenge.
In case you want to move your business to Spain and to make an advertising campaign in social networks, the best way to do it is through a native Spanish content creator. The Spanish content creator you choose, should be in line with the values of your company, since when it comes to advertising your product, their community will be the first to receive the information. If the creator or the community has no interest in your product, the effect you want to achieve in your advertising strategy (increase sales) will not be as expected.
That is why we recommend you here the best Spanish content creators in each social network:
So…¡Keep reading! 😉
In the case of YouTube, we are faced with a wide variety of content, so we are also faced with a wide variety of options. Great creators such as El Rubius (40 M suscriber in his main channel) or Auronplay (29,9 M on its main channel, although it is only active on its secondary channel),stand out in the gaming world by focusing on a more adult audience, while Mikecrack, Willyrex or Vegetta offer more family-friendly content.
On the other hand, if your eCommerce is focused on fashion, some of the most important youtubers active in the platform in Spain are Grace Villareal, Sara Baceiredo o Alexandra Pereira. The options are multiple depending on the sector. For example, if you work in the field of art and music, it would be best to bet on creators focused on this field, such as Jaime Altozano.
Among the most relevant content creators on the platform we can find Manu Ríos (11,1 M), who, in addition to being an actor, has also made a name for himself on the platform thanks to his style. On the other hand, we also find Dulceida (3,3 M), the influencer who started uploading her daily outfits to a blog, then uploaded content to YouTube and ended up on Instagram, being one of the most popular creators in Spain.
Ver esta publicación en Instagram Una publicación compartida de Aida Domenech (@dulceida)
Una publicación compartida de Aida Domenech (@dulceida)
In the field of fitness, one of the topics that has gained more importance in recent years within the platform, we find creators such as Patry Jordan with her Virtual Gym which reaches 2 million followers or Sergio Peinado, with 1,6 million followers.
On this platform, content related to video games is the most popular, although you can find content creators related to other topics such as podcasts, cooking, special events and even IRL (people who broadcast live the trips they make or simply a day with them taking a walk around the city where they live).
Some names are repeated here, such as Auronplay or Rubius making content about videogames,but king of Twitch in Spain is Ibai Llanos, widely known for organizing great events and break records, such as La Velada del Año 3.
In the famous vertical video platform we find different creators on different topics that set trends in Spain. One one hand, we find Julia Menu García, whose videos are characterized by their humorous nature; Samuel López, professional dancer with 20 M followers; o Jordi Koalitic, which publishes eye-catching videos on creative photography, also present in other social networks. On the other hand, in the area of making autism visible in a positive way and mental health awareness with humor, we find Dana, Huronarolera, with more than 13 million followers. She also creates content related to geeky products and games.
@juliamenugarcia Que decis me lo dejo largo otra ves o me lo vuelvo a corta a melena? #Recuerdos ♬ sonido original – 💛julia menu garcia💛
Although Twitter is not going through one of its best stages, virtually all major brands are present on the social network. Although it is not the norm, this is precisely why it is a good option to carry out an advertising campaign with creators who have a solid community of followers, especially now that the platform will begin to pay these creators as do other networks such as those already mentioned in this article.
Some of the most recognized Spanish tweeters include Manuel Bartual, scriptwriter, writer and cartoonist; El Hematocrítico, writer, scriptwriter, podcaster and primary school teacher in A Coruña, Galicia, with almost 160 thousand followers; Pedro Torrijos, writer and podcaster, with more than 260 thousand followers on Twitter; and lastly, Carmen Pacheco, with 17.6 thousand followers, she is also a writer and screenwriter.
Of course, most of the influencers we have mentioned, as Ibai Llanos, are also present in Twitter, so they can be a good option if you want to advertise your product on this platform.
These are just some of the most relevant Spanish content creators, but if they are not enough for you, you can always take a look at some of our articles with top influencers.
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