Fashion online shops are virtual stores in which users can find shirts, pants, jackets, underwear, accessories, bags, and any other garment that comes to mind. Each store stands out for its unique style, giving the brand its own personality, so there is a store for every taste and personality.

Here we tell you a little about the most popular fashion online shops in Spain, chosen based on their organic traffic during February 2024, according to Semrush:

  1. Mango
  2. Zara
  3. SheIn
  4. Zalando
  5. Pull & Bear
  6. Women Secret
  7. H&M
  8. Sprinter
  9. Bershka
  10. Cortefiel

1. Mango

It is a multinational company dedicated to designing, manufacturing, and selling clothing for women, men, teenagers, and children. Over the years, it has expanded to other countries such as the United States and has added various sections such as the sports and plus-size sections.

It was born in Barcelona in 1984. They started their international expansion opening a few shops in Portugal in the year 1992. By 2000, they were present on the internet with their first online shop. Now, Mango is present in more than 115 markets and a network of nearly 2,700 physical points of sale and a powerful online platform.

They received almost 15 million visits.


It is an international fashion company that integrates design, manufacturing, distribution, and sales through a wide network of its own physical stores and websites. Its style is often monochromatic and simple, and is usually defined as minimalist. Recently they have launched Zara pre-owned, a service in which you can upload your Zara clothes and sell them as seconhand clothes.

Zara belongs to Inditex, the parent company that includes other brands such as this one, pull and bear, Bershka or Stradivarius, which are also part of the list of the best known fashion companies in Spain.

In February 2024, it accumulated more than 6.9 million visits.

3. SheIn

This eCommerce giant from China is the most visited online fashion store in Spain. It was created in 2008, under the name ZZKO, until 2015 when it began to be called Shein and is the platform we know today.

Their business is based on fast fashion, a business model focused on mass production of clothing, replicating fashion trends and bringing them at a low cost to consumers. They study the market and design and produce large quantities of garments in a few weeks.

It receives 5 M visits.

4. Zalando

This german store began by specializing in the shoe world but as it grew, its catalog also expanded. Today you can find clothes of different styles, home decoration items and beauty products. It is characterized as one of the largest in all of Europe and for offering product returns and exchanges without additional costs.

It was founded in 2008 and it was inspired by the american shoe shop called Zappos.com. Their name is a combination between Zappos and Alando, the first start-up of Samwers Brothers, owners of Rocket Internet, the company who operates Zalando website.

It receives 4,4 million visits.

5. Pull and bear

The best way to define this fashion store is with the following sentence. Vanguardist looks at low cost. It received 2,1 million organic visits in February 2024.

Pull&Bear targets the young population by offering clothing with a modern style that adapts to the latest trends in the market. Clothes for both men and women can be found and the collections are always changing depending on the season.

They have recently launched a new feature in their app where you can see the looks made with their garments in video format. It’s called PBShuffle. With it you can see how the clothes look on different models and add them to your cart from the video itself.

6. Women secret

Owned by Tendam, one of Europe’s largest textile groups, Women Secret is a spanish brand, mostly focused on the design and sale of women underwear. It also has swimwear and sleepwear products, as well as sportswear. As they say in their website, it is a brand created by and for women.

They own more than 652 shops in 61 countries, and their website operates in all the euro metropolitan area.

7. H&M 

This multinational of Swedish origin has different clothing stores around the world. It has around 4700 stores in 69 countries, in addition to having a very strong online channel. A clear example of this is the fact that the organic traffic it receives in Spain reaches 1.4 million.

Among its products you can find fashion for everyday wear, sportswear, party wear, collaborations with major brands such as Kangol or even accessories such as earrings, rings or necklaces. It also has cosmetic products such as gloss or makeup tools.

8. Sprinter

This Spanish store was born in Valencia. It is focused on offering sportswear with some of the most recognized brands: Nike, Reebok, Adidas, Asics, etc. In 2016, it exceeded 100 physical stores throughout the country and more than 2600 employees.

It has its own brands created in Spain focused on different sectors such as:

  • Up, offers fashion in basic products at the most competitive prices in the market.
  • Silver, sport fashion for everyday wear, inspired by the latest trends.
  • Boriken, dedicated to mountain products.
  • Proton, specialized in racket and paddle products.

9. Bershka

It was created in 1998 as a new brand of the inditex group, which we have already mentioned on more than one occasion. It has more than 1,000 stores in 70 markets and continues to do what it did when it started: target a young, trendy audience.
Its main target, as they define it on their website, are young people with an adventurous sense of life interested in music and social networks.

Among its products you will find clothes according to the latest fashions at a price according to the quality. Their website received more than 1,2 million visits in Spain the past february.

10. Cortefiel

It is the first brand created by Tendam, the same brand that also has other fashion companies such as Women secret. Its target audience are men and women between 35 and 45 years old who want to try new things when it comes to dress and not be pigeonholed in only one style.

His clothes, quality and good price, is for all tastes, especially if you like to dress with an elegant style but adapted to the hustle and bustle of everyday life. In Spain, its website received 1.2 million organic traffic visits in February 2024.

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