El Reino Infantil, even after being on YouTube for over 10 years, is still the Spanish-speaking channel with the most subscribers, reaching over 50 million.
As a content focused on a children’s audience, you may wonder how it has been so successful and has been able to rank among the highest positions on the platform in terms of views and subscribers. In this article, we explain the history of this channel and how its journey has been to reach the top.
The creator of El Reino Infantil is Roberto Pumar, an Argentine producer. He founded his own record label, Leader Music, in 1983, which later became one of the most important companies in the sector in the country, playing an important part in the development of the “tropical movement” in Argentina with hits such as Gilda, Antonio Ríos, Ráfaga, and many more. They also took licenses for very important catalogs such as Fonovisa (Televisa), collaborating in the development of artists like Paulina Rubio or Thalía, among others.
In 2002, Leader Music began incorporating the “Videos” area (DVD and Blu-Ray), working with film studios in Latin America and editing more than 200 films, as well as representing Eagle Rock Entertainment in the field of music videos, which has a catalog of more important artists, including The Rolling Stones or Phil Collins.
Their anticipation of the development of the digital area in 2005 allowed them to position themselves among the leading companies in web content placement. In addition, their long-standing relationship with YouTube and their attendance at the training courses provided has allowed them to maintain their leadership and relevance in digital strategy.
In 2011, the channel “El Reino Infantil” was born as a channel to experiment and constantly update itself, in which they decided to “unite two worlds that were not usually connected: children’s songs and music videos”.
The fact of having anticipated this trend is the main key to their success, putting them ahead in the sector, becoming one of the most viewed channels. Back in the day, the way to make your songs successful was through the radio, but times change and Leader Music knew how to adapt to it.
Despite not being too sure at the beginning, the functioning of YouTube allowed them to reach children who spoke Spanish all over the world from Argentina easier and faster, and not only them, as they later began to translate the videos into other languages. That is how it became the most viewed Spanish-speaking channel in 2016.
Regarding the type of content they publish, as mentioned before, they mainly focus on music and entertainment but also aim to teach something to the viewer, a learning experience that young children can apply in their day-to-day lives.
Their most famous videos mostly come from the “musical series” called Canciones de la Granja de Zenón such as El Gallo y la Pata, with 1.794 billion views, or La Vaca Lola, with 1.696 billion. However, if we talk about “La granja de Zenón” we cannot avoid talking about the success of the song El Pollito Pio, reaching 1.125 billion views.
However, the key to their success is not just their remarkable adaptability but also, as they themselves say, knowing how to treat their audience, knowing what they want and delivering that content according to those preferences, which is what sets them apart.
Despite the constant change in platforms such as YouTube, where new formats and trends emerge almost every day, the creators of this channel aim to stay true to themselves while also experimenting and exploring new realities. Over time, El Reino Infantil has “become a 360-degree company” both online and offline, reaching theaters or creating merchandising related to the protagonists of their videos, but they have clear priorities: YouTube and their community.
While keeping an eye on the future, the characters of this children’s channel will continue to accompany families who give them the opportunity to enter their homes through music, entertainment, and learning for the little ones, for a long time to come.
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